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京东养车停用震虎价,将推50亿补贴及无忧购服务
Xin Lang Ke Ji· 2025-08-04 14:15
Core Viewpoint - JD Auto Care has responded to the controversy surrounding the "Zhenhu Price" by ceasing its use in marketing as per court requirements, emphasizing that the name does not affect its commitment to providing affordable car maintenance services [1]. Group 1 - JD Auto Care announced the launch of a 5 billion yuan subsidy program for car maintenance services [1]. - The company will introduce a "365 worry-free purchase" service to enhance customer experience [1]. - JD Auto Care is seeking a new name through an open call to the public, indicating a willingness to adapt and engage with customers [1].
京东养车回应震虎价争议:再推50亿补贴 全网重奖征集新名称
Core Viewpoint - The ongoing legal dispute between Tuhu and JD Auto regarding the "Zhenhu Price" has led JD Auto to cease using the related marketing content, while simultaneously launching a significant subsidy campaign to enhance customer experience and attract new users [1][2]. Group 1: Legal Developments - JD Auto announced that the "Zhenhu Price" is involved in ongoing litigation, and they have stopped using related marketing materials [1]. - Tuhu Auto filed a lawsuit against JD Auto, claiming that the "Zhenhu Price" damages its reputation [2]. - JD Auto maintains that "Zhenhu" is a registered trademark and that the pricing strategy was not aimed at any specific competitor [2]. Group 2: Marketing and Subsidy Initiatives - JD Auto has launched a 5 billion yuan subsidy campaign, offering significant discounts on services such as tire purchases and maintenance [1][2]. - The subsidy program includes promotions like "500 off 250" for tire purchases and "200 off 399" for maintenance services, with limited-time offers available each night [1]. - JD Auto is also introducing a "365 Worry-Free Purchase" service, allowing customers to use their subsidies flexibly over a year [1]. Group 3: Community Engagement - JD Auto is inviting users to participate in a naming contest for a new branding initiative, with the chance to win an iCAR V23 family vehicle usage right [3]. - The company aims to engage customers in rebranding efforts to avoid misunderstandings related to the "Zhenhu Price" [3].