Group 1 - JD Auto's car maintenance subsidy program has been renamed to "Zhen Gu Price" from the previous controversial name "Zhen Hu Price" [1] - The new subsidy program includes significant discounts such as 250 off for every 500 spent on tires and 200 off for maintenance services over 399, with popular tire and maintenance packages starting at 50% off [1] - The "365 Worry-Free Purchase" service has been introduced, extending the validity of subsidy coupons to one year [1] Group 2 - The "818 Zhen Gu Money-Saving Festival" has been launched, expanding the subsidy range to include not only tires and maintenance but also car accessories, modifications, window films, and electric bicycles [2] - During the event, customers can benefit from various subsidies, with potential savings of up to 2000 yuan on popular products and services [2]

Core Viewpoint - The ongoing legal dispute between Tuhu and JD Auto regarding the "Zhenhu Price" has led JD Auto to cease using the related marketing content, while simultaneously launching a significant subsidy campaign to enhance customer experience and attract new users [1][2]. Group 1: Legal Developments - JD Auto announced that the "Zhenhu Price" is involved in ongoing litigation, and they have stopped using related marketing materials [1]. - Tuhu Auto filed a lawsuit against JD Auto, claiming that the "Zhenhu Price" damages its reputation [2]. - JD Auto maintains that "Zhenhu" is a registered trademark and that the pricing strategy was not aimed at any specific competitor [2]. Group 2: Marketing and Subsidy Initiatives - JD Auto has launched a 5 billion yuan subsidy campaign, offering significant discounts on services such as tire purchases and maintenance [1][2]. - The subsidy program includes promotions like "500 off 250" for tire purchases and "200 off 399" for maintenance services, with limited-time offers available each night [1]. - JD Auto is also introducing a "365 Worry-Free Purchase" service, allowing customers to use their subsidies flexibly over a year [1]. Group 3: Community Engagement - JD Auto is inviting users to participate in a naming contest for a new branding initiative, with the chance to win an iCAR V23 family vehicle usage right [3]. - The company aims to engage customers in rebranding efforts to avoid misunderstandings related to the "Zhenhu Price" [3].

Core Viewpoint - Recent complaints from consumers regarding after-sales maintenance issues with Audi dealerships, particularly due to some dealerships closing down, have led to concerns about the usability of purchased maintenance packages and requests for refunds or continued service [2][4][6]. Group 1: Consumer Complaints - Consumers have reported that they are unable to use maintenance packages worth thousands of yuan due to the closure of certain Audi dealerships [2][6]. - A consumer from Gansu province, who purchased a maintenance package for nearly 50,000 yuan, found that the dealership he bought from had closed down, leaving him with only one maintenance service completed [4][5]. - Another consumer from Hangzhou faced a similar issue, having purchased a maintenance package for around 9,500 yuan, only to discover that the dealership had also closed [6][8]. Group 2: Company Response - Audi's official response indicated that they are aware of the issues and are working to assist affected customers [3][10]. - Audi suggested that customers retain their purchase receipts and attempt to resolve issues through legal channels if necessary [4]. - The company has stated that they are coordinating to transfer maintenance rights to other local service centers for affected customers [5][10].