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粤贸一线观|“粤贸全国”激活建装市场转换“流量接口”
Sou Hu Cai Jing· 2025-07-21 12:36
Core Insights - The article discusses the transformation of Guangdong's export-oriented industries towards domestic sales in response to global market fluctuations, highlighting the resilience and adaptability of these sectors [1][4]. Group 1: Industry Transformation - Guangdong, as China's largest home furnishing and construction industry base, is shifting from an export-driven model to a dual-market approach, leveraging both domestic and international sales [1]. - The 27th China International Building and Decoration Fair (Guangzhou) showcased over 800 Guangdong enterprises, emphasizing their commitment to both international and domestic markets [1][4]. Group 2: Impact of Trade Shows - Trade shows serve as critical "traffic interfaces" for companies with high foreign trade dependence, facilitating their transition to domestic sales [4]. - For example, Lala Le, a hardware company, saw its domestic sales proportion increase from 15% in 2020 to 30% in the first half of 2025, attributing this growth to participation in trade shows [5]. - Similarly, Meiao Home achieved significant domestic sales through trade shows, securing 20 million yuan in domestic project orders and 6 million yuan in additional orders during the 2023 fair [5]. Group 3: Strategic Approaches - Companies are employing differentiated strategies to cater to various market segments, such as showcasing multifunctional products for domestic consumers while offering simpler designs for international clients [12]. - The effectiveness of trade shows is enhanced by post-event follow-ups, with companies like Meiao Home conducting detailed customer analyses within 48 hours to ensure effective lead conversion [12]. Group 4: Government Support - The Guangdong Provincial Department of Commerce has been instrumental in supporting enterprises through the "Yue Trade National" initiative, which has facilitated participation in over 100 key trade events annually, resulting in over 210 billion yuan in intended transaction value [13].
重生的TA | “悬崖边”的中国生姜,如何上演48小时反击战?
新浪财经· 2025-05-21 01:06
他所经营的青岛力泰农产品有限公司位于山东省平度市,这里作为全国粮油肉果总产百强县 市,不仅有中国大姜之乡的美誉,还因毗邻青岛、潍坊、烟台三大港口,并与山东港口集团 新河国际陆港紧密相连,成为外贸出口农产品的重要货源地,如此得天独厚的区位优势,却 因为一纸关税而导致大批农贸企业面临困境。 文|《好博会》报道组 罗宁 人物:青岛力泰农产品有限公司负责人 焦立乾 "叮——" 今年 1 月 6 日,伴随 25.46 吨符合出口标准的优质生姜从青岛港出发运往美国,一封来 自美国运营商的邮件,让青岛力泰农产品有限公司负责人焦立乾额头直冒冷汗。 对方在邮件中表示,由于美国政府一再调高关税,这些生姜需要重新议价以符合对方的价格 要求。 短短两句英文,邮件如当头棒喝,让本就薄利多销的生姜农产品再次雪上加霜。 "再出口就是赔钱,当时我们都懵了!"回顾起那个瞬间,焦立乾记忆犹新,之后的几天, 他盯着电脑屏幕上的关税新闻,看着不断加征的关税,手里拿着库存积压的生姜忍不住犯 愁。 企业身处漩涡,谁能"救"他们? 在绝境中"生长" 转机很快到来。 4 月 13 日,大润发宣布,为出口受阻而库存积压的外贸企业提供内销绿 色通道,在全国门店 ...