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粤贸一线观|“粤贸全国”激活建装市场转换“流量接口”
Sou Hu Cai Jing· 2025-07-21 12:36
Core Insights - The article discusses the transformation of Guangdong's export-oriented industries towards domestic sales in response to global market fluctuations, highlighting the resilience and adaptability of these sectors [1][4]. Group 1: Industry Transformation - Guangdong, as China's largest home furnishing and construction industry base, is shifting from an export-driven model to a dual-market approach, leveraging both domestic and international sales [1]. - The 27th China International Building and Decoration Fair (Guangzhou) showcased over 800 Guangdong enterprises, emphasizing their commitment to both international and domestic markets [1][4]. Group 2: Impact of Trade Shows - Trade shows serve as critical "traffic interfaces" for companies with high foreign trade dependence, facilitating their transition to domestic sales [4]. - For example, Lala Le, a hardware company, saw its domestic sales proportion increase from 15% in 2020 to 30% in the first half of 2025, attributing this growth to participation in trade shows [5]. - Similarly, Meiao Home achieved significant domestic sales through trade shows, securing 20 million yuan in domestic project orders and 6 million yuan in additional orders during the 2023 fair [5]. Group 3: Strategic Approaches - Companies are employing differentiated strategies to cater to various market segments, such as showcasing multifunctional products for domestic consumers while offering simpler designs for international clients [12]. - The effectiveness of trade shows is enhanced by post-event follow-ups, with companies like Meiao Home conducting detailed customer analyses within 48 hours to ensure effective lead conversion [12]. Group 4: Government Support - The Guangdong Provincial Department of Commerce has been instrumental in supporting enterprises through the "Yue Trade National" initiative, which has facilitated participation in over 100 key trade events annually, resulting in over 210 billion yuan in intended transaction value [13].
重生的TA | “悬崖边”的中国生姜,如何上演48小时反击战?
新浪财经· 2025-05-21 01:06
Core Viewpoint - The article highlights the challenges faced by Qingdao Litai Agricultural Products Co., Ltd. due to rising tariffs on ginger exports to the U.S. and the subsequent pivot to domestic sales as a viable alternative for survival and growth [2][3][4]. Group 1: Challenges Faced - The company experienced significant distress when informed that rising U.S. tariffs necessitated a renegotiation of prices for their ginger exports, leading to potential losses [2][3]. - The location of the company in Shandong Province, known for its agricultural output, provided a strategic advantage, yet the tariff situation posed a severe threat to its operations [4]. Group 2: Response and Adaptation - A turning point occurred when RT-Mart announced a green channel for foreign trade enterprises facing export difficulties, allowing them to sell their products domestically [5]. - The company quickly engaged with RT-Mart, resulting in a rapid onboarding process that allowed their products to be listed in stores within 48 hours, alleviating immediate financial pressures [5][6]. Group 3: Market Performance and Outlook - Following the domestic launch, the company reported consistent sales of at least two tons of ginger daily, indicating a strong demand in the local market [7]. - The shift to domestic sales has not only stabilized the company but also restored confidence among local farmers, who are now more optimistic about the market [10]. Group 4: Future Opportunities - The company is now receiving inquiries from foreign firms interested in resuming exports, but with a more secure domestic market as a foundation [9]. - The evolving domestic market presents new opportunities, with more supermarkets seeking to stock their high-quality ginger, supported by an efficient logistics system [9]. Group 5: Upcoming Events - The article mentions the upcoming "2025 First Good Life Expo," aimed at stimulating consumer activity and supporting quality brands, which could further benefit domestic enterprises like Qingdao Litai [12].