Core Insights - Xianyu has transformed from a simple second-hand trading platform into a hub for creative activities and events, showcasing its potential for diverse business integration [1] - The platform has over 600 million registered users, with a significant portion being young users (43% aged 95 and 22% aged 00), indicating its popularity among the younger generation [1] - Xianyu's monthly active users have surpassed 200 million, marking a rapid growth rate among e-commerce apps [1] User Engagement and Growth - Approximately 100 million users sell second-hand items on Xianyu, generating a daily GMV exceeding 1 billion [1] - The platform's user base is heavily skewed towards younger demographics, with 65% of users being under 30 years old [1] Challenges and Opportunities - Xianyu faces challenges in its monetization strategy, as its current revenue model is not fully developed, and it is exploring new revenue streams, including a 0.6% service fee for all sellers [2] - The platform's attempts at content-driven operations have not met expectations, as users still primarily associate Xianyu with second-hand trading rather than engaging with additional content [3] - Non-standard product transactions pose a significant challenge, with counterfeit goods proliferating on the platform, undermining trust in the C2C model [5] Trust and Service Improvement - To address these challenges, Xianyu needs to establish a comprehensive service system that includes seller qualification verification, dispute resolution mechanisms, and complaint handling processes [7] - Building a reliable transaction trust framework is essential for enhancing user confidence and increasing repeat purchases [7]