东方甄选的故事迎来了新篇章。 12月24日，有消息称新东方教育科技集团副总裁、广州学校校长孙进，将出任东方甄选执行总裁。东方甄选方面随后向《每日经济新闻》记者确认这 一任命属实。孙进，这位2006年加入新东方、从一线教师成长起来的19年"老将"，正式接过了这家明星公司的指挥棒。 过去的一年多时间里，曾塑造了东方甄选辉煌的董宇辉、孙东旭两位核心人物已相继离开。而当流量光环褪去，业绩压力成为东方甄选"下半场"无可 回避的首要问题。 据东方甄选2025财年（2024年6月1日至2025年5月31日）财报显示，东方甄选持续经营业务（自营产品及直播电商业务）的总营收为44亿元，相较上 一财年减少32.7%。总GMV（商品交易总额）为87亿元，上一财年则为143亿元，缩水了39.2%。 棋至中盘，俞敏洪选择孙进执掌东方甄选，这本身已为公司的下一阶段发展奠定了基调。事实上，孙进并非来自典型的互联网或零售领域，其在新东 方的履历长期扎根于教学与学校运营一线。如今，一道更为紧迫的考题正摆在他的面前：在"后顶流时代"，如何为东方甄选重新构建一个真正可持续 的增长引擎？ "老将"能否稳住新航向？ 如何打赢下半场？ 眼下，孙进所面对 ...

Core Insights - Xianyu has transformed from a simple second-hand trading platform into a hub for creative activities and events, showcasing its potential for diverse business integration [1] - The platform has over 600 million registered users, with a significant portion being young users (43% aged 95 and 22% aged 00), indicating its popularity among the younger generation [1] - Xianyu's monthly active users have surpassed 200 million, marking a rapid growth rate among e-commerce apps [1] User Engagement and Growth - Approximately 100 million users sell second-hand items on Xianyu, generating a daily GMV exceeding 1 billion [1] - The platform's user base is heavily skewed towards younger demographics, with 65% of users being under 30 years old [1] Challenges and Opportunities - Xianyu faces challenges in its monetization strategy, as its current revenue model is not fully developed, and it is exploring new revenue streams, including a 0.6% service fee for all sellers [2] - The platform's attempts at content-driven operations have not met expectations, as users still primarily associate Xianyu with second-hand trading rather than engaging with additional content [3] - Non-standard product transactions pose a significant challenge, with counterfeit goods proliferating on the platform, undermining trust in the C2C model [5] Trust and Service Improvement - To address these challenges, Xianyu needs to establish a comprehensive service system that includes seller qualification verification, dispute resolution mechanisms, and complaint handling processes [7] - Building a reliable transaction trust framework is essential for enhancing user confidence and increasing repeat purchases [7]