Core Viewpoint - Aimeike (300896.SZ), one of the "three swordsmen" in the medical beauty industry, is facing its most severe performance downturn since its listing, with a significant decline in revenue and net profit in the first half of 2025 [4][5]. Financial Performance - In the first half of 2025, Aimeike reported revenue of 1.299 billion CNY, a year-on-year decrease of 21.59%, and a net profit of 789 million CNY, down 29.57% year-on-year, marking the first negative growth since its A-share debut in September 2020 [4][5]. - The company's revenue growth has slowed significantly, with growth rates dropping from over 100% in previous years to single digits in 2024, and further declines in 2025 [8]. Product Performance - Aimeike's two main product lines experienced substantial declines in revenue in the first half of 2025: the solution injection products generated 744 million CNY, down 23.79%, while gel injection products brought in 493 million CNY, down 23.99% [8][9]. - The competitive landscape has intensified, particularly for the "Haitai" and "Ruhua Tianzi" products, as new entrants have disrupted previously profitable markets [10]. Market Dynamics - The medical beauty industry is undergoing a transformation, shifting from rapid expansion to a focus on quality and effectiveness, with increased competition and a slowdown in overall market growth [4][12]. - The market size of China's medical beauty industry grew from 993 billion CNY in 2017 to 1.892 trillion CNY in 2021, but the high-growth phase is fading as the market matures [13]. Strategic Moves - Aimeike has made a strategic acquisition of REGEN Biotech to enhance its portfolio in regenerative injection products, but is currently embroiled in a dispute over distribution rights for key products [5][11]. - The company is also expanding into new product areas, including botulinum toxin and weight management injections, to adapt to changing market demands [14][15].