Core Insights - The article discusses the launch of a consumption promotion activity for the New Year and Spring Festival, themed "Taste Local Products, Seek New Year Flavor," aimed at boosting agricultural product sales and enhancing consumer engagement [1][3][16] Group 1: Event Overview - The event was initiated by the Ministry of Agriculture and Rural Affairs in collaboration with multiple provinces and key cities, focusing on promoting local agricultural products as trendy "New Year goods" [1][3] - Various innovative formats such as performances and interactive activities were employed to attract consumers and highlight products like Fengjie navel oranges and Changping strawberries [1][3] Group 2: Policy and Market Synchronization - The Ministry outlined five key tasks to enhance consumption during the holiday season, including the release of a directory for local specialty products and the organization of themed consumption activities [3][5] - This initiative aligns with national economic policies aimed at boosting consumer spending and enhancing the supply of quality goods and services [3][5] Group 3: Challenges in Agricultural Product Sales - The article identifies several bottlenecks in the agricultural supply chain, including information gaps, branding issues, logistics challenges, and consumer trust concerns [6][7][8] - These challenges lead to a situation where high-quality agricultural products struggle to reach consumers effectively, impacting both sales and pricing [6][7][8] Group 4: Modern Agricultural Practices - The promotion of agricultural products is evolving beyond simple sales efforts to include branding, technology integration, and quality assurance, reflecting a shift towards modernized agricultural practices [10][11][13] - The use of cultural narratives and technological innovations is being emphasized to enhance product appeal and consumer trust [11][13] Group 5: Collaborative Efforts and Policy Implementation - The event showcased a coordinated approach involving various stakeholders, including local governments, industry associations, and financial institutions, to create a comprehensive support system for agricultural product sales [14][16] - Specific measures include forming national purchasing alliances and providing financial products to support small and medium-sized enterprises within the agricultural sector [14][16]

Core Points - The "2025 Shandong Golden Autumn Consumption Season and Global Promotion of International Consumption Scenarios" event was launched in Qingdao, organized by multiple provincial departments and local government [1] - A series of initiatives were announced to promote agricultural product consumption, including an international agricultural product trade fair [3] - The Shandong Provincial Agricultural and Rural Affairs Department aims to enhance market access for agricultural products through participation in various international trade exhibitions [4] - The province will invite major wholesalers and e-commerce platforms from key markets to conduct centralized procurement in Shandong [5] - Activities to trace the origin of high-quality agricultural products will be conducted to strengthen supply-demand connections [6] - E-commerce initiatives will be promoted to boost online sales and support farmers' income [7] - The department plans to focus on precise matching of production and sales, promoting agricultural products, and cultivating consumption scenarios for greater effectiveness in consumption promotion [8] Group 1 - The event aims to enhance consumer engagement and promote Shandong's agricultural products [1] - The international agricultural product trade fair is scheduled for October 24-26, 2025, to facilitate production and sales connections [3] - Participation in international trade exhibitions is intended to expand the market for Shandong's agricultural products [4] Group 2 - Major procurement channels will be targeted, including key markets in Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area [5] - The "Shandong Quality Agricultural Products Industry Belt Traceability Tour" will be organized to enhance product visibility and connections with major stakeholders [6] - E-commerce platforms like "Qilu Nongchao" will be leveraged for online promotions and sales events to increase farmers' income [7] Group 3 - The focus will be on precise production and sales matching to enhance the effectiveness of consumption promotion efforts [8]

Core Insights - The low prices of agricultural products are primarily due to the slower growth of consumption compared to production, making the promotion of agricultural consumption both a timely and long-term strategy [1][2] - The overall agricultural consumption remains stable, but the supply-demand structure is not ideal, leading to consumer confusion and low market recognition for quality products [1][2] Consumption Trends - With rising incomes and expectations, there is a strong demand for quality agricultural products, particularly in health-oriented categories like dairy and soy products, indicating significant room for consumption growth [2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2] Supply Chain Optimization - Quality grading is essential for improving market expectations, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a grading system for fruits in Shenzhen aims to enhance quality evaluation and pricing, benefiting producers and consumers alike [3] Processing and Value Addition - Processing agricultural products can significantly enhance their marketability, as demonstrated by the transformation of less popular items into sought-after products through innovative processing methods [3] - New consumption channels and trends, such as health-focused beverages and snacks, are driving growth in agricultural product consumption [3] Pricing Strategy - The goal of agricultural consumption promotion is not to elevate all products to high-end pricing but to ensure that reasonably priced, quality products are accessible to a broad consumer base [4] - A diverse range of agricultural products at various price points is necessary to meet the needs of a large population, ensuring that every product finds its corresponding consumer group [4]