Core Points - The "2025 Shandong Golden Autumn Consumption Season and Global Promotion of International Consumption Scenarios" event was launched in Qingdao, organized by multiple provincial departments and local government [1] - A series of initiatives were announced to promote agricultural product consumption, including an international agricultural product trade fair [3] - The Shandong Provincial Agricultural and Rural Affairs Department aims to enhance market access for agricultural products through participation in various international trade exhibitions [4] - The province will invite major wholesalers and e-commerce platforms from key markets to conduct centralized procurement in Shandong [5] - Activities to trace the origin of high-quality agricultural products will be conducted to strengthen supply-demand connections [6] - E-commerce initiatives will be promoted to boost online sales and support farmers' income [7] - The department plans to focus on precise matching of production and sales, promoting agricultural products, and cultivating consumption scenarios for greater effectiveness in consumption promotion [8] Group 1 - The event aims to enhance consumer engagement and promote Shandong's agricultural products [1] - The international agricultural product trade fair is scheduled for October 24-26, 2025, to facilitate production and sales connections [3] - Participation in international trade exhibitions is intended to expand the market for Shandong's agricultural products [4] Group 2 - Major procurement channels will be targeted, including key markets in Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area [5] - The "Shandong Quality Agricultural Products Industry Belt Traceability Tour" will be organized to enhance product visibility and connections with major stakeholders [6] - E-commerce platforms like "Qilu Nongchao" will be leveraged for online promotions and sales events to increase farmers' income [7] Group 3 - The focus will be on precise production and sales matching to enhance the effectiveness of consumption promotion efforts [8]

Core Insights - The low prices of agricultural products are primarily due to the slower growth of consumption compared to production, making the promotion of agricultural consumption both a timely and long-term strategy [1][2] - The overall agricultural consumption remains stable, but the supply-demand structure is not ideal, leading to consumer confusion and low market recognition for quality products [1][2] Consumption Trends - With rising incomes and expectations, there is a strong demand for quality agricultural products, particularly in health-oriented categories like dairy and soy products, indicating significant room for consumption growth [2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2] Supply Chain Optimization - Quality grading is essential for improving market expectations, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a grading system for fruits in Shenzhen aims to enhance quality evaluation and pricing, benefiting producers and consumers alike [3] Processing and Value Addition - Processing agricultural products can significantly enhance their marketability, as demonstrated by the transformation of less popular items into sought-after products through innovative processing methods [3] - New consumption channels and trends, such as health-focused beverages and snacks, are driving growth in agricultural product consumption [3] Pricing Strategy - The goal of agricultural consumption promotion is not to elevate all products to high-end pricing but to ensure that reasonably priced, quality products are accessible to a broad consumer base [4] - A diverse range of agricultural products at various price points is necessary to meet the needs of a large population, ensuring that every product finds its corresponding consumer group [4]