大雪节气刚过，北京全国农业展览馆内热气升腾。12月11日，一场别开生面的启动仪式在此举行——农业农村部联合北京、天津、河北、黑龙江、湖北、 重庆等多个省市及广州、南京、成都等重点城市，共同启动2026年元旦春节"两节"促消费活动。 活动以"品特产 寻年味"为主题，通过穿越演绎、非遗变脸、卡通互动等创新形式，将奉节脐橙、金堂羊肚菌、昌平草莓等特色农产品，打造成备受追捧 的"国潮年货"。在活动上，各省市代表发布元旦春节促消费政策，行业组织、金融机构、电商平台等各方面积极引导"年货"供应与节日需求精准适配，发 布促消费举措，为消费者送福利，激发消费潜能，让品牌"年货"直接触达消费者。这场活动，正是贯彻落实中央经济工作会议"深入实施提振消费专项行 动""扩大优质商品和服务供给"要求的实践举措，是政策设计与市场活力的一次有效对接。 把握"两节"黄金期 政策与市场同频共振 三是物流堵点。我国每年生鲜农产品消费规模巨大，但流通环节损耗问题不小，一些地方运输费用高，好东西运不出来，直接影响了消费体验与农民收 益。 元旦、春节是我国最重要的传统节日，承载着万家团圆的温馨情感，也历来是全年消费最为集中、潜力释放最为显著的窗口期。 ...

12月11日，农业农村部联合北京、天津、河北、黑龙江、湖北、重庆等省市，以及广州、南京、成都等大中城市，在北京共同启动2026年元旦春节促消费 活动。活动主题很接地气，叫"品特产 寻年味"。在活动上，各省市代表、行业组织、金融机构、电商平台等各方面积极响应"两节"促消费部署，发布了 一系列促消费措施。"年味星推官"们花样百出的趣味推介，更是引来一阵阵欢呼与掌声。 这次活动上有个很亮眼的一个例子：奉节脐橙。你以为它只是个橙子？人家出场方式都与众不同——当地文化馆长直接扮成"诗圣杜甫"穿越而来，开口就 是："此果只应天上有！"他讲的不是甜度几个点，而是讲这橙子从汉朝就是贡品，杜甫为它写过16首诗，现在更是养活30万人的"黄金果"。更妙的是，他 还把橙子和每个人钱包里都有的十元人民币背后的夔门风景绑定。吃个橙子，吃出了文化底蕴和家国情怀。 奉节夔州文化旅游研究院院长，夔州杜甫研究会会长张昌龙推介奉节脐橙；图源：农视网 简单说，这场活动就是通过"政策助力+产销对接"的组合拳，一边放出政策礼包，一边搭建好玩儿的消费场景，给元旦春节的消费"添把火"，也为乡村产 业振兴"加点油"。 2026年元旦春节促消费启动仪式暨脱贫地 ...

Core Viewpoint - The 11th Chengdu International Urban Modern Agriculture Expo will be held from September 4 to 7, showcasing Chengdu's agricultural achievements and linking global resources for business expansion [3]. Group 1: Event Overview - The expo is part of the 11th Sichuan Agricultural Expo and aims to promote Chengdu's agricultural development as a comprehensive platform for internationalization, specialization, marketization, branding, and digitization [3]. - International participation includes exhibition groups from 12 countries such as Russia, the Netherlands, Australia, and New Zealand, while 22 cities from China, including Guizhou, Henan, Hubei, and Liaoning, will also participate [3]. Group 2: Featured Products and Innovations - The main venue will feature local delicacies and products from Chengdu, including traditional brands and new products like organic Douban sauce and carbon-neutral tea [4]. - A special theme pavilion titled "Rong Products Going Global" will focus on representative agricultural products and key export brands, facilitating direct dialogue with domestic and international buyers [8]. Group 3: Activities and Engagement - The expo will introduce multiple innovative experiences, including interactive exhibition areas and live streaming for product launches, promoting a new trend of "Agriculture + Consumption" [9]. - Various industry matchmaking activities will be organized, including international agricultural promotion meetings and specialized procurement conferences, aimed at enhancing the competitiveness and brand influence of Chengdu's agricultural products [12][13].

Core Viewpoint - Chengdu is actively promoting modern agriculture through the establishment and optimization of industrial parks, aiming for high-quality development and significant economic contributions from these parks in 2024. Group 1: Industrial Park Development - Chengdu has created 3 national modern agricultural industrial parks, with 9 key parks projected to achieve a total output value of 405 billion and operating revenue exceeding 442 billion in 2024, contributing to an increase in the primary industry value added to 540.1 billion [1] - The city is focusing on optimizing and enhancing the agricultural sector by integrating various agricultural industries into the parks, including high-quality grain, green vegetables, specialty fruits, and livestock [2] Group 2: Economic Growth and Industry Focus - Chengdu's agricultural output is expected to reach 234.56 million tons of grain and a total agricultural, forestry, animal husbandry, and fishery output value of 970 billion in 2024 [2] - The city is enhancing its competitive edge by developing specialized agricultural products and creating demonstration parks for integrated development, with a focus on organic geographical indication products [2] Group 3: Enterprise Concentration and Support - Chengdu is implementing a comprehensive project management mechanism to attract significant investments, with 26 major projects planned and 37 key projects targeted for chain enhancement [3] - The city is fostering a supportive environment for enterprises by establishing a "one enterprise, one policy" support system and increasing the number of key enterprises in the agricultural sector [3] Group 4: Technological Innovation and Smart Agriculture - Chengdu is leveraging its agricultural technology innovation center to enhance collaboration between research institutions and industrial parks, achieving over 98% coverage of quality seeds in major crops and 88% mechanization in farming [4] - The city is developing a digital service system for agriculture, including smart farming technologies and a digital platform for agricultural services [5]