羽衣甘蓝

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一杯奶茶背后的助农故事(神州看点)
Ren Min Ri Bao· 2025-09-17 22:22
Group 1: Goji Berry Industry - The goji berry has transitioned from a traditional health product to a trendy beverage ingredient, with various tea drinks featuring goji berries gaining popularity among consumers [2][3] - In Ningxia, the goji berry industry has extended its supply chain, with farmers now focusing on high-quality, eco-friendly cultivation to meet the demands of beverage companies, resulting in increased income for farmers [3] - The price for fresh goji berries has significantly increased, with 1 pound of fresh fruit fetching prices equivalent to 3 pounds of dried fruit, leading to a 30% increase in annual income for farmers who engage in standardized cultivation [3] Group 2: Kale Industry - Kale drinks have become a hot trend in Shandong, with various kale-based beverages experiencing high demand as consumers show increased interest in healthy drink options [6] - The domestic orders for kale have surged, with a family farm supplying over 10 tea companies, indicating a shift in market dynamics towards local sourcing of ingredients [6][7] - The establishment of a cooperative workshop has enabled local villagers to gain employment opportunities, with the farm employing up to 600 workers during peak harvest seasons, thus contributing to local economic development [7]
青海“社零”增速首超全国的背后
Sou Hu Cai Jing· 2025-09-13 04:55
互助蔬菜产业园内,蔬菜长势喜人。董洁 摄 在全国消费市场稳步复苏的格局中,青海以一场标志性突破引发关注:2025年1至7月,全省社会消费品 零售总额(以下简称"社零")达577.25亿元,同比增长4.9%,高于全国增速0.1个百分点,这是自2024年以 来首次超过全国增速,其中,7月单月增速15.8%,创近19个月新高。这不仅是数字跃升,更是青海 用"冷资源"激活"热消费"的生动实践。其背后,是政策、产业、业态三力协同构建的内生增长体系,为 高原省份消费升级提供了可复制的"青海经验"。 超在何处? ——从"量的增长"到"质的跃升"的结构性突破 青海社零增速的"超",绝非偶然的数字波动,而是消费市场质与量同步升级的必然结果,呈现三大特 征。 产业突围将"冷凉劣势"转为"消费优势"。青海立足高海拔、低气温的独特自然禀赋,在"双冷"产业领域 实现突破:省委省政府主要领导带队赴港签约18项协议,包括冷链物流、STC认证打通国际通道,省商 务厅会同相关部门,组织多场产销供应链对接会。海东市互助土族自治县蔬菜产业园内,曾因"缺标 准、没渠道",羽衣甘蓝批发价仅0.7元/斤,自从申请到供港澳基地标准化建设后,实施水肥一体化 ...
又丑又奇怪的蔬菜,却被各大餐饮店疯抢
3 6 Ke· 2025-08-20 11:33
Core Insights - The rise of unconventional vegetables like wrinkled kale and banlangen (板蓝根) has become a trend in the restaurant industry, attracting both adventurous eaters and those hesitant to try them [1][9] - Health-conscious trends in the beverage sector have led to the popularity of nutrient-rich ingredients such as kale, with brands like Heytea and Cha Ba Dao introducing products featuring these vegetables [1][5] - The unique appearance and nutritional benefits of these vegetables have spurred their adoption in various dining establishments, including hot pot and Chinese restaurants [5][8] Group 1: Wrinkled Kale - Wrinkled kale, a close relative of kale, has gained traction in hot pot and Chinese restaurants due to its thick leaves and ability to retain flavor and nutrients [5][8] - Many restaurants emphasize the health benefits of wrinkled kale, promoting it as a nutritious option on their menus [5][8] - Retail platforms like Hema Fresh have reported strong sales for wrinkled kale, with a notable increase in monthly sales since its introduction [8] Group 2: Banlangen (板蓝根) Vegetable - Banlangen vegetable, a new variety developed from a cross between traditional oilseed rape and banlangen, has quickly gained popularity in restaurants [9][12] - The vegetable is marketed for its health benefits, including high vitamin content, and is being incorporated into various dishes across different cuisines [9][12] - Retailers and suppliers are actively promoting banlangen vegetable, with platforms like Hema Fresh and Dingdong Maicai featuring it prominently [9][12] Group 3: Gobi Vegetable (沙葱) - Gobi vegetable, known for its adaptability to harsh environments, is increasingly being featured in restaurants, particularly those specializing in Northwest cuisine [13][14] - Its unique flavor and versatility in cooking methods have made it a popular choice for various dishes, including stir-fries and dumplings [14][15] - Retailers are also recognizing the potential of Gobi vegetable, with fresh produce platforms introducing it to consumers [16] Group 4: Factors Driving Popularity - The rise of these unconventional vegetables aligns with current health trends, as consumers are drawn to their perceived health benefits and unique flavors [17][19] - The curiosity factor plays a significant role, as consumers are eager to try visually distinct vegetables like wrinkled kale [17][19] - The versatility in cooking methods and low preparation difficulty of these vegetables facilitate their adoption in both B2B and B2C markets [19]
“羊都不吃”的羽衣甘蓝爆火:当健康焦虑正中资本下怀
Zhong Guo Xin Wen Wang· 2025-08-06 01:25
Core Insights - The price of kale has surged from 0.8 yuan per jin two years ago to 3.5 yuan per jin, indicating a significant increase in demand for kale-based products [1] - New products featuring kale, such as Heytea's "Slimming Bottle," have quickly gained popularity, with 100,000 jin of kale consumed in a month, and Luckin Coffee's kale tea selling 11.2 million cups in just two weeks [1] Group 1: Nutritional Value and Perception - Kale is a nutrient-rich vegetable, high in dietary fiber, vitamin C, and calcium, but it does not have magical weight-loss properties [3][5] - The consumption of kale juice can lead to the loss of dietary fiber and minerals, and many kale-based drinks are often high in calories due to added ingredients [3][4] - The perception of kale as a health food is largely driven by marketing, rather than its actual health benefits [6][8] Group 2: Marketing and Consumer Behavior - The marketing of kale products often emphasizes terms like "slim" and "light," which may mislead consumers regarding their health benefits [6][9] - Young consumers are increasingly drawn to kale products due to their trendy branding and perceived health benefits, despite the lack of substantial evidence supporting these claims [10] - The market for light meals in China has grown significantly, with over 14,000 related businesses established, and a high percentage of consumers regularly consuming light foods [10][11]
中经评论:农产品促消费首在优化供给
Jing Ji Ri Bao· 2025-08-05 00:08
Core Insights - The low prices of agricultural products are primarily due to the slower growth of consumption compared to production, making the promotion of agricultural consumption both a timely and long-term strategy [1][2] - The overall agricultural consumption remains stable, but the supply-demand structure is not ideal, leading to consumer confusion and low market recognition for quality products [1][2] Consumption Trends - With rising incomes and expectations, there is a strong demand for quality agricultural products, particularly in health-oriented categories like dairy and soy products, indicating significant room for consumption growth [2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2] Supply Chain Optimization - Quality grading is essential for improving market expectations, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a grading system for fruits in Shenzhen aims to enhance quality evaluation and pricing, benefiting producers and consumers alike [3] Processing and Value Addition - Processing agricultural products can significantly enhance their marketability, as demonstrated by the transformation of less popular items into sought-after products through innovative processing methods [3] - New consumption channels and trends, such as health-focused beverages and snacks, are driving growth in agricultural product consumption [3] Pricing Strategy - The goal of agricultural consumption promotion is not to elevate all products to high-end pricing but to ensure that reasonably priced, quality products are accessible to a broad consumer base [4] - A diverse range of agricultural products at various price points is necessary to meet the needs of a large population, ensuring that every product finds its corresponding consumer group [4]
农产品促消费首在优化供给
Jing Ji Ri Bao· 2025-08-04 22:08
Core Insights - The core issue in the agricultural sector is the imbalance between production and consumption growth, leading to low prices for agricultural products [1][2] - The government has initiated measures to promote agricultural consumption, including a recent implementation plan with 23 specific actions [1][2] - Consumer preferences are shifting towards health-conscious choices, creating opportunities for products like high-quality protein sources [2][3] Group 1: Consumption Trends - Agricultural consumption remains substantial due to rising incomes and the fundamental need for food, but there is a need to enhance consumption structures [1][2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2][3] - The demand for diverse, high-quality agricultural products is growing, necessitating a more flexible and superior supply [2][4] Group 2: Supply Chain Optimization - Quality grading is essential for improving market acceptance, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a quality grading system in Shenzhen for fruits is a step towards enhancing product standards and market pricing [3] - Processing agricultural products can significantly increase their marketability, as demonstrated by the transformation of certain fruits into popular beverages [3] Group 3: Pricing Strategy - The goal is to provide reasonably priced, high-quality products rather than focusing solely on high-end offerings [4] - The agricultural market should cater to a wide range of consumer needs, ensuring that all product categories find their respective consumer bases [4]
请回答「Knock Knock 世界」NO. 250706
声动活泼· 2025-07-06 02:36
Group 1 - The article discusses the rising popularity of kale in food and beverage recipes, despite its rough texture and taste, indicating a trend in health-conscious eating [2] - The podcast "Knock Knock World" is a collaborative project aimed at engaging young audiences with global events, featuring updates three times a week [4][5] - The first season of "Knock Knock World" is set to run from March 25, 2025, to March 24, 2026, with a subscription price of 365 yuan available on various audio platforms [6] Group 2 - The article raises questions about the necessity of purchasing Boeing and Airbus aircraft despite the availability of the C919, highlighting competitive dynamics in the aviation industry [3] - It explores JD.com's expansion into the travel and hospitality sector after its foray into food delivery, suggesting strategic advantages in diversifying its business model [3] - The article touches on the enduring appeal of Marvel movies and the success of Japanese anime, indicating cultural influences and market opportunities in the entertainment industry [3]
产业兴、消费热、活力澎湃!诸多利好积聚发力为经济发展注入强劲动力
Yang Shi Wang· 2025-07-03 02:51
Group 1: Logistics Industry - In June, China's logistics industry prosperity index rose to 50.8%, an increase of 0.2 percentage points from the previous month, indicating further improvement in logistics business volume and demand [3][9] - A total of 117 new international air cargo routes were opened in the first half of 2025, with over 233 round-trip flights added weekly [3][9] - The opening of a specialized container terminal in Dongying, Shandong, is expected to save logistics costs for enterprises by 300 to 500 million yuan annually [12] Group 2: Light Industry - In the first five months of 2025, the revenue of large-scale light industry reached 9.27 trillion yuan, with a year-on-year increase of 7.0% in added value [7] - The light industry has shown steady production growth, continuing the positive trend observed since the fourth quarter of 2024 [7] Group 3: New Tea Beverage Market - The new tea beverage market is experiencing growth, with an increasing number of tea shops incorporating ingredients like kale and bitter melon, creating new opportunities for local farmers [17][19] - The rapid expansion of tea brands in overseas markets, particularly in Indonesia, Vietnam, and Malaysia, has led to a significant increase in store numbers [26][28] - The tea beverage industry has created approximately 12,800 jobs directly through store openings [28] Group 4: Agricultural Development - In Lu County, Henan, a company focused on exporting mushroom extracts recently received a 20 million yuan export order, highlighting the region's agricultural potential [29] - The standardized production and deep processing of mushrooms in Lu County led to an export value of 790 million yuan in the first half of 2025, a sixfold increase year-on-year [30] - In Shaanxi, the annual cultural tourism consumption season for buckwheat noodles has begun, promoting local heritage and boosting the economy [31][33]
16种食物自带胶原滤镜 吃出嘭嘭水光肌
Bei Jing Qing Nian Bao· 2025-06-30 22:46
Core Insights - The article emphasizes the importance of diet in maintaining skin health, highlighting that collagen is crucial for skin elasticity and smoothness. As people age, their natural collagen production declines due to various factors, including stress and poor diet [1] Food Sources of Collagen - Bone broth is rich in collagen, gelatin, and essential amino acids, promoting collagen production and skin health [2] - Fatty fish like salmon and tuna are excellent sources of omega-3 fatty acids and marine collagen, which enhance skin elasticity and hydration [3] - Eggs, while not containing collagen directly, are rich in proline and lysine, amino acids vital for collagen synthesis [4] - Citrus fruits are high in vitamin C, essential for stabilizing and generating collagen molecules [5] - Berries contain antioxidants and vitamin C, which are important for collagen production and skin protection [6] - Leafy greens are nutrient-dense and support collagen synthesis while protecting the skin from damage [7] - Nuts and seeds provide omega-3 fatty acids and zinc, crucial for collagen production and skin repair [8] - Garlic contains sulfur, which is necessary for collagen production and helps rebuild damaged collagen fibers [9] - Tomatoes are rich in lycopene, an antioxidant that protects the skin from UV damage and supports collagen synthesis [10] - Avocados provide healthy fats and vitamins E and C, essential for collagen production and skin health [11] - Soy products are excellent sources of plant protein and isoflavones, supporting collagen production and improving skin elasticity [12] - Kiwi has a high vitamin C content, aiding in collagen formation and providing antioxidants for skin health [13] - Pumpkin seeds are rich in beta-carotene, vitamin C, and zinc, all important for collagen synthesis and skin repair [14] - Cashews are high in copper, which is vital for collagen connection and maintaining skin elasticity [15] - Colorful bell peppers are rich in vitamin C and antioxidants, helping to reduce inflammation and protect the skin [16] - Mushrooms, especially sun-exposed varieties, are a rare plant source of vitamin D, crucial for collagen integrity [17]
京博:科技创新驱动黄河流域农业现代化实践
Qi Lu Wan Bao Wang· 2025-06-27 06:38
Core Viewpoint - The integration of digital technology and sustainable practices in agriculture is transforming traditional farming into a more efficient and productive system, enhancing both economic and social benefits for rural communities [2][4][6]. Digital Empowerment: Reshaping Traditional Agriculture - The implementation of digital technologies in the agricultural sector is significantly altering traditional farming methods, with real-time visualization of soil moisture and nutrient status through remote sensing and crop growth models [2]. - The use of integrated water and fertilizer systems has led to an average yield increase of 20.3% per mu, with some areas achieving a 32.9% increase in wheat yield compared to control fields [2]. Circular Economy: New Practices for Industrial Upgrade - The establishment of a circular economy within the agricultural framework allows for the comprehensive utilization of resources, with a 93% utilization rate of straw through processes that convert it into organic fertilizer [3]. - Soil quality has improved, with an average increase of 13.85% in organic matter content and a 6%-7% increase in nitrogen, phosphorus, and potassium levels across sampled plots [3]. Full-Chain Integration: A New Engine for Rural Revitalization - The innovative order agriculture model enables the rotation of food and cash crops, maximizing land use efficiency and surpassing traditional single-crop revenue [4]. - The direct supply chain from field to processing plants for cash crops like spinach and strawberries enhances production potential and market access [4]. Collaborative Projects for Rural Revitalization - Collaborative efforts among local governments and foundations have led to the establishment of standardized aquaculture and intelligent farming systems, improving environmental monitoring and resource management [5]. - The integration of ecological practices in livestock management has addressed pollution issues while promoting sustainable agricultural practices [5]. Sustainable Development Ecosystem - The company has successfully created over 1,000 job opportunities and trained more than 400 new agricultural workers, contributing to a significant increase in farmers' income [6]. - The focus on a sustainable agricultural ecosystem connects production, processing, and tourism, enhancing land productivity and promoting a holistic approach to rural development [6].