Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the importance of agricultural product quality grading and the development of high-quality agricultural products to meet diverse consumer demands, with a focus on green and organic products [1][8]. Group 1: Agricultural Product Quality and Standards - The quality safety monitoring pass rate for agricultural products remains high at 97.9% in the first half of the year [1]. - The Ministry is promoting quality grading for agricultural products, starting with fruits and beef, and is exploring the establishment of quality evaluation and grading standards [1][4]. - The Ministry aims to provide over 200 million tons of green and high-quality agricultural products annually during the "14th Five-Year Plan" period, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [1]. Group 2: Company Initiatives and Strategies - Mu Yun Group focuses on the beef industry and is implementing a comprehensive service model that includes breeding, farming, slaughtering, processing, cold chain distribution, and sales [3]. - The company has established multiple standardized ecological free-range cattle farms across the country, with annual breeding scales reaching tens of thousands of heads [3]. - Mu Yun Group has developed a scientific beef quality evaluation system in collaboration with Tencent Smart Agriculture and various agricultural universities, ensuring standardized processes from breeding to processing [4]. Group 3: Marketing and Distribution Channels - The company is expanding its marketing channels through a combination of online and offline strategies, including the launch of community fresh beef stores and partnerships with major e-commerce platforms [7][8]. - The "Niu Xing Xian" brand aims to open over 100 stores by the end of 2025, focusing on delivering fresh, safe, and cost-effective beef to consumers [7]. - Mu Yun Group is leveraging a nationwide cold chain transportation network to ensure product quality and freshness, promoting a seamless integration of marketing efforts [7][8].

过"深标"等级评 定，获得"深 标"A+级农产品 质量分级评价证 书。 A+级！镇宁蜂 糖李通过"深 标"等级评定_南 方+_南方plus 近日，在深圳市 市场监管局的指 导下，深圳检测 院（深圳农产品 质量提升联盟秘 书处）组织召开 蜂糖李质量分级 评审会。经专家 组严格评审，贵 州蜜思李果业发 展有限公司和贵 州黄果树果业有 限公司生产的蜂 糖李顺利通 县蜂糖李产品的 市场竞争力，为 乡村振兴注入新 活力，扎实推 动"百千万工 程"落地见效。 深圳农产品质量 分级试点是以深 圳市市场监管局 为战略统筹，以 深圳农产品质量 提升联盟为载 体，通过"基地 +产品"综合评价 的方式，将优质 农产品分 为"A+、A、 B"三个"深标"等 级。试点坚持建 立以市场需求为 导向的品质评价 与质量分级制 度，突 出"严""优"并 重，通过研制先 进的农产品质量 分级标准和优质 农产品生产技术 规程，在确保安 全的基础上，提 品质、创优质。 镇宁蜂糖李。 此次评审会的顺 利召开标志着深 圳与贵州镇宁自 治县在蜂糖李质 量分级领域的合 作迈进全新阶 段。 镇宁自治县作为 我国蜂糖李主产 区，今年稳定种 植面积达22万 亩， ...