Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes the importance of agricultural product quality grading and the development of high-quality agricultural products to meet diverse consumer demands, with a focus on green and organic products [1][8]. Group 1: Agricultural Product Quality and Standards - The quality safety monitoring pass rate for agricultural products remains high at 97.9% in the first half of the year [1]. - The Ministry is promoting quality grading for agricultural products, starting with fruits and beef, and is exploring the establishment of quality evaluation and grading standards [1][4]. - The Ministry aims to provide over 200 million tons of green and high-quality agricultural products annually during the "14th Five-Year Plan" period, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [1]. Group 2: Company Initiatives and Strategies - Mu Yun Group focuses on the beef industry and is implementing a comprehensive service model that includes breeding, farming, slaughtering, processing, cold chain distribution, and sales [3]. - The company has established multiple standardized ecological free-range cattle farms across the country, with annual breeding scales reaching tens of thousands of heads [3]. - Mu Yun Group has developed a scientific beef quality evaluation system in collaboration with Tencent Smart Agriculture and various agricultural universities, ensuring standardized processes from breeding to processing [4]. Group 3: Marketing and Distribution Channels - The company is expanding its marketing channels through a combination of online and offline strategies, including the launch of community fresh beef stores and partnerships with major e-commerce platforms [7][8]. - The "Niu Xing Xian" brand aims to open over 100 stores by the end of 2025, focusing on delivering fresh, safe, and cost-effective beef to consumers [7]. - Mu Yun Group is leveraging a nationwide cold chain transportation network to ensure product quality and freshness, promoting a seamless integration of marketing efforts [7][8].