农文体旅融合
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这个“超长假期”,江苏假日市场有何“新”意
Xin Hua Ri Bao· 2025-09-28 23:51
Cultural Events - Jiangsu's cultural performances and exhibitions during the holiday season feature a blend of traditional and modern elements, including Suzhou Pingtan performances in Nanjing parks and various classic operas [2][3] - The integration of technology in performances is highlighted by the debut of a humanoid Peking opera robot in a show at Shajiabang scenic area, showcasing advancements in cultural presentations [3] Sports and Fitness - Sports venues across Jiangsu are implementing "inclusive + innovative" strategies, offering free or low-cost access to facilities and a variety of activities to promote public fitness during the holiday [5][6] - Nanjing's Dream Blue Youth Olympic Sports Park is offering half-price fitness experiences and hosting a concert expected to attract 13,000 attendees, enhancing local economic activity [6] Consumer Events - The holiday season is marked by a surge in consumer activities, with Jiangsu planning 607 themed promotional events and distributing approximately 250 million yuan in consumer vouchers to stimulate spending [8][9] - The 23rd Nanjing International Auto Show will feature over 60 car brands and 70,000 square meters of exhibition space, catering to diverse consumer preferences [8] Tourism and Attractions - New attractions in Jiangsu focus on immersive experiences, such as the Huai'an Bear Outing Theme Park, which utilizes advanced technology to create engaging environments for visitors [11][12] - The opening of new cultural venues, including the "Golden Poetry Immortal Pavilion" in Nanjing, reflects a trend towards enhancing tourist experiences through cultural enrichment [13] Rural Tourism - Rural tourism in Jiangsu is evolving with initiatives that combine agriculture, culture, and leisure, offering visitors hands-on experiences like crab-catching and local cuisine [14][16] - The "Healthy Country Companion" theme routes promote rural tourism, connecting urban visitors with the natural beauty and cultural heritage of Jiangsu's countryside [16]
红色研学赋能乡村振兴,溧阳竹箦打造长三角文旅新标杆
Xin Hua Ri Bao· 2025-09-15 03:31
Group 1 - The core activity in Liyang City focuses on "red gene inheritance + national defense education + rural revitalization practice," creating an immersive educational experience for youth in the Yangtze River Delta region [1][4] - The New Fourth Army Jiangnan Command Memorial Hall serves as a national patriotic education demonstration base, featuring three main exhibition areas and 12 unique attractions, utilizing a three-dimensional approach of "explanation + interaction + practice" to enhance red education [1][2] - The Liyang National Defense Park offers hands-on military training experiences, including operating anti-aircraft simulation devices and tactical combat exercises, resulting in a 95% pass rate in physical fitness tests for participants in the spring 2025 training camp [2] Group 2 - The Jiangxia Goose Village showcases agricultural education through interactive activities, such as calculating projectile trajectories and testing soil pH, while integrating local ecological knowledge into the curriculum [3] - The transformation of Zhuza Town is attributed to the deep integration of "red, green, and blue" resources, attracting nearly one million tourists annually to historical sites and creating a learning transportation network [3][4] - Future plans include upgrading educational infrastructure with AR military simulation museums and smart agricultural observation stations, aiming to enhance course design and promote the integration of agriculture, culture, and tourism [4]
2025年海南“村VA”热血收官 海口龙桥镇动漫战队蝉联冠军
Hai Nan Ri Bao· 2025-08-11 01:04
Core Points - The 2025 "Ninety-Nine Cup" Hainan (Wenchang) Township Volleyball League concluded with the Haikou Longqiao Town Animation Team winning the championship against the Chengmai County Jinjing Town Coffee Team, showcasing a competitive match in front of thousands of spectators and millions of online fans [2][3] - The event attracted nearly 800,000 attendees and achieved over 650 million online exposures, highlighting its significant impact on local tourism and agricultural product sales [3] - The league served as a platform for cultural integration, combining sports with local traditions and industries, thus contributing to rural revitalization efforts in Hainan [3][4] Event Highlights - The final match was preceded by a themed parade featuring performers dressed as local symbols, enhancing the festive atmosphere [3] - The event included various activities such as a youth music festival, which contributed to the lively environment [3] - The league featured 32 teams competing in 68 matches, with additional community events like village banquets and cultural exhibitions [3] Cultural Significance - The volleyball league is seen as a representation of Hainan's rural cultural confidence, aiming to blend sports with local culture and tourism [4] - The event is expected to continue fostering community engagement and cultural exchange through sports in the future [4]
镇宁蜂糖李走进广汽集团,共话“甜蜜事业”
Nan Fang Nong Cun Bao· 2025-06-23 10:06
Core Viewpoint - The collaboration between the Town Ning Honey Li and GAC Group aims to enhance the brand recognition and market presence of the Honey Li fruit, promoting high-quality development in the agricultural sector [2][6][23]. Group 1 - The event "Sweet Town Ning Authentic Good Li" was held to promote the Honey Li fruit in major enterprises, specifically targeting GAC Group [4][5]. - The initiative includes business exchanges and tasting events to increase the visibility and reputation of Town Ning Honey Li in Guangzhou [5][6]. - The Secretary of the Town Ning Autonomous County emphasized the fruit's unique qualities and its potential for market expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [17][23]. Group 2 - GAC Group is actively involved in supporting rural development through various initiatives, including promoting local agricultural products and providing training for students in remote areas [12][14]. - The Honey Li fruit is expected to be available for GAC employees and customers through the "GAC Qifu" agricultural product consumption platform, enhancing accessibility [15][16]. - The county plans to stabilize the planting area of Honey Li to 220,100 acres with a projected output value of 3.236 billion yuan in 2024 [18]. Group 3 - The marketing strategy for Town Ning Honey Li includes promotional events in major urban areas and cultural activities to integrate agriculture with tourism [30][32]. - A full supply chain system has been established to ensure the fresh Honey Li reaches consumers in the Greater Bay Area within 48 hours [37]. - A brand display store has been set up in Guangzhou for consumers to experience and purchase the Honey Li fruit directly [38].
(乡村行·看振兴)三峡库区移民乡镇:农文体旅“融”出新活力
Zhong Guo Xin Wen Wang· 2025-05-15 07:51
Core Viewpoint - The integration of agriculture, culture, sports, and tourism in the Water Tianba Township of the Three Gorges Reservoir area is revitalizing the local economy and promoting rural revitalization [1][2]. Group 1: Economic Development - Water Tianba Township has developed a unique climate that supports the cultivation of navel oranges, with over 65,000 acres planted and a production exceeding 132,000 tons, making it a core production area for navel oranges in the region [2]. - The township is creating a multi-faceted economy by leveraging its natural resources along the Zha River, establishing a sports and leisure town that includes water dragon boat racing, land cycling, and aerial paragliding [2][4]. Group 2: Tourism Growth - The township has built various facilities such as a three-dimensional sightseeing corridor, bicycle stations, and a navel orange cultural museum to enhance the tourist experience [4]. - The establishment of the "China Orange Valley Water Sports Base" offers a range of water sports activities, attracting over 20,000 visitors during the recent May Day holiday, generating over 5 million yuan in tourism revenue [4][6]. - By the end of 2024, the township aims to attract over 100,000 visitors, significantly boosting the accommodation and dining sectors, with projected revenue from the cultural and tourism industry exceeding 40 million yuan [6].