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这个“超长假期”,江苏假日市场有何“新”意
Xin Hua Ri Bao· 2025-09-28 23:51
Cultural Events - Jiangsu's cultural performances and exhibitions during the holiday season feature a blend of traditional and modern elements, including Suzhou Pingtan performances in Nanjing parks and various classic operas [2][3] - The integration of technology in performances is highlighted by the debut of a humanoid Peking opera robot in a show at Shajiabang scenic area, showcasing advancements in cultural presentations [3] Sports and Fitness - Sports venues across Jiangsu are implementing "inclusive + innovative" strategies, offering free or low-cost access to facilities and a variety of activities to promote public fitness during the holiday [5][6] - Nanjing's Dream Blue Youth Olympic Sports Park is offering half-price fitness experiences and hosting a concert expected to attract 13,000 attendees, enhancing local economic activity [6] Consumer Events - The holiday season is marked by a surge in consumer activities, with Jiangsu planning 607 themed promotional events and distributing approximately 250 million yuan in consumer vouchers to stimulate spending [8][9] - The 23rd Nanjing International Auto Show will feature over 60 car brands and 70,000 square meters of exhibition space, catering to diverse consumer preferences [8] Tourism and Attractions - New attractions in Jiangsu focus on immersive experiences, such as the Huai'an Bear Outing Theme Park, which utilizes advanced technology to create engaging environments for visitors [11][12] - The opening of new cultural venues, including the "Golden Poetry Immortal Pavilion" in Nanjing, reflects a trend towards enhancing tourist experiences through cultural enrichment [13] Rural Tourism - Rural tourism in Jiangsu is evolving with initiatives that combine agriculture, culture, and leisure, offering visitors hands-on experiences like crab-catching and local cuisine [14][16] - The "Healthy Country Companion" theme routes promote rural tourism, connecting urban visitors with the natural beauty and cultural heritage of Jiangsu's countryside [16]
上海国际影视市场探索IP影视化新课题,形成产业链全覆盖格局
Xin Jing Bao· 2025-06-26 05:56
Group 1 - The Shanghai International Film and Television Festival has successfully concluded, with the focus now shifting to the ongoing Shanghai International Film and Television Market, which is exploring the potential of IP (Intellectual Property) transformation in the film industry [1][2] - The market has established a comprehensive industry chain covering the entire process from IP incubation to transformation, aiming to provide optimal solutions for IP development [1][2] - The "Cross-Media Narrators" series of IP-themed activities has become a highlight, attracting significant attention from industry guests and facilitating successful transactions of literary IPs [1][2] Group 2 - Since 2021, the festival has emphasized the value of literary "mother texts," leading to numerous literary IP transactions and expanding development possibilities through various platforms [2] - The market has become a key platform for IP promotion, with notable literary works being highlighted, including 60 selected pieces from the China Writers Association, which are deemed to have high transformation value [2] - The "Cross-Media Narrators: IP Recommendation Conference" has invited various organizations to promote diverse IPs, focusing on genres popular among younger audiences [2] Group 3 - The film market is seeking new growth points, with non-box office revenue becoming a future direction, emphasizing the need for more market-friendly derivative products based on IP [3] - The "Drama Fun MART" offers immersive experiences and promotes the real-world application of IPs, with significant emphasis on creating a multi-dimensional space for cultural and tourism integration [3] - The Shanghai International Tourism Resort is promoting the future development of numerous IPs, aiming to create a high-quality leisure and cultural experience [3]