Group 1 - The ice cup market has rapidly developed in China, achieving significant brand growth and localization, with sales increasing over 300% for two consecutive years [1] - Ice cups are now commonly found in various retail environments, including convenience stores and supermarkets, indicating a shift from novelty to everyday consumption [1] - The ice cup industry features a diverse range of participants, including state-owned enterprises, private companies, and various brand categories, from major players to local brands [2][4] Group 2 - The relationship between ice cups and the liquor industry is acknowledged, with suggestions for liquor companies to explore the "ice + liquor" business model [4][6] - There is a growing demand for lower-alcohol beverages, with historical examples of successful low-alcohol products in specific markets [5] - The combination of ice cups and liquor caters to consumer desires for novelty, fun, and a younger drinking experience, aligning with current market trends [6][9] Group 3 - Ice cups serve to meet the convenience and novelty needs of consumers, particularly among younger demographics [7][9] - The integration of ice cups with liquor can help traditional brands connect with new consumers, enhancing brand perception and relevance [9] - The evolving landscape of consumer preferences necessitates a shift in how liquor brands communicate and engage with their target audience [9]