Core Insights - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth - The ice and snow industry in China is expected to reach 1,005.3 billion yuan in 2025, marking a substantial increase from previous years [4] - The 2024-2025 ice season is anticipated to see a participation of 292 million people in ice and snow sports, indicating a growing trend in consumer engagement [5] Group 2: Early Season Trends - The early opening of ski resorts, such as the Koktokay International Ski Resort, which opened on October 12, 2024, has extended the snow season to 240 days, stimulating consumer interest [8][11] - Hotel bookings in regions like Xinjiang and Jilin have surged significantly following the early openings, with increases of 51.6% and over 70% respectively [11] Group 3: Southern Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [12] - By the 2024-2025 season, there will be 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, Hunan, and Jiangsu provinces [12][13] Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, incorporating tourism, events, and diverse experiences [16] - Destinations are enhancing their offerings by combining unique local resources with ice and snow activities, such as the expansion of Harbin Ice and Snow World and the development of scenic spots in Jilin [16][17] Group 5: Year-Round Industry Development - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition from a seasonal trend to a year-round industry [20]

Core Points - The 27th Harbin Ice and Snow World will expand its area from 1 million square meters to 1.2 million square meters, introducing new facilities such as a ticketing hall and snow hot spring camp, along with new activities like winter fishing and cross-country skiing [1][2] Group 1 - The expansion includes a new ticketing hall to enhance visitor experience and facilitate quick entry [2] - Additional facilities such as a parking lot, entrance square, and a 5,000 square meter air membrane hall will be constructed to improve visitor convenience [2] - New activities like snow football and snow rugby competitions will be organized, inviting sports enthusiasts from across the country [2] Group 2 - The park will innovate in areas such as ice architecture, entertainment projects, smart services, and performance activities [5] - Snowmaking will commence once temperatures are suitable, followed by the construction of snow sculptures [5]