在两江新区龙兴古镇，自2月13日"古韵龙兴・潮玩新春"活动启幕以来，川剧变脸、莲箫锣鼓等非遗表 演在古戏台轮番登场；糖画、粽编摊位前围满了体验的游客。除了NPC互动，古镇音乐会、旗袍快闪、 主题打卡点等潮玩元素，在古朴的街巷建筑背景下，给了游客们奇妙的感受体验。春节期间，龙兴古镇 日均客流量突破3000人次，较去年同期增长超10％。"古韵＋潮玩"模式有效拉动了周边餐饮、住宿消 费，"小活动"却产生了较高的含金量。摆面摊的老王说："今年春节假期，我只休息了半天，这几天卖 凉面，每天收入在600元以上，虽然辛苦了点，但这么多人吃我做的凉面，耍得开心，我也高兴！" 作为重庆近郊乡村文旅标杆，涪陵美心红酒小镇将民俗体验升级为游客主导的互动玩法，游客可以身着 戏服、手持道具参与舞龙舞狮、策马巡游等展演，同时，打糍粑、拓福字、非遗等互动点位遍布景区， 让游客在动手中，开心感受传统文化的魅力。 2026年春节假期，重庆围绕"渝你相约欢喜过年"主题，精心策划推出1300余场文化旅游活动，涵盖山水 游览、灯会庙会、非遗民俗等，其中不少"小而美"的文旅活动成了亮点。 2026年中央一号文件提出发展"小而美"文旅业态。这一政策的出 ...

"春节期间，亲子家庭游客特别多，单日最大接待量能达上千人次，尤其是城里的孩子，来了就不想 走。"魏家庄村"两委"成员孟甜甜笑着说。 中新网泰安2月21日电(梁犇 李雪)逛庙会市集，在烟火升腾中感受浓浓年味；围炉煮茶，在融融暖意中 闲话家常；阖家慢游，于山水美景间尽享"慢生活"之趣……2026年春节假期，乡村游成为众多游客的出 行首选。泰安市将自然风光、非遗民俗与时尚元素融合，打造出多条乡村旅游精品线路，激活乡村文旅 市场活力，催热乡村游。 泰山九女 峰乡村旅游度假区"年味"满满。泰安市委宣传部供图 春运期间，泰山站站台上，一群手持一元(人民币，下同)车票的小旅客满怀期待地登上7054次绿皮火 车。这趟已运行半个多世纪的公益"慢火车"，全程184公里，途经13个站点，最低票价仅1元，它如同一 条温暖的纽带，将城市与乡村紧密相连。 小旅客们搭乘这列慢火车，前往泰山区上高街道魏家庄村的上高庄园。他们在QQ农场与蔬果乐园里， 采摘草莓，感受收获的喜悦；花馍工坊与拓印区内，他们学习制作花馍，体验传统拓印技艺。最令这群 小旅客惊叹的，莫过于"魏来拾光"火车露营基地里，由废弃车厢改造而成的特色餐厅。 在泰山九 女峰乡村旅游 ...

Core Insights - Qinghai Province is promoting winter tourism by transforming "cold resources" into "hot industries" through various themed travel routes and activities, focusing on ice and snow sports, hot springs, and local customs [2][9] - The popularity of the Gangshika Snow Mountain as a winter tourism destination is increasing, with significant visitor numbers reported, indicating a growing trend in high-altitude winter tourism [5][9] Group 1: Tourism Development - The "Hanhai Qijing Exploration Tour" and five other themed routes have been launched to attract tourists, highlighting the integration of snow sports, hot springs, and cultural experiences [2] - Various regions in Qinghai are offering diverse tourism activities centered around intangible cultural heritage, ice and snow, hot springs, and local customs to showcase the unique winter charm of the province [2][9] Group 2: Visitor Statistics - Gangshika Snow Mountain received 958,600 visitors in 2025, with 24,500 visitors during the New Year holiday in 2026, reflecting its status as a top winter tourism destination [5] - Qinghai Lake's winter tourism saw a significant increase, with 58,500 visitors from November 1, 2025, to January 9, 2026, marking a 192.5% year-on-year growth [8] Group 3: Attractions and Activities - The Datuo County Yaozi Valley Ski Resort offers a unique skiing experience surrounded by a forest, enhancing the appeal of winter sports [3] - Qinghai Lake is enhancing its winter offerings by creating ice art installations and snow experience areas, aiming to transition from a seasonal tourist spot to a year-round destination [8][9] Group 4: Marketing and Promotions - Qinghai Province is launching a series of cultural tourism events to stimulate winter and spring tourism, including ice sculpture art and local cultural experiences [9] - The province is distributing 6 million yuan in tourism consumption vouchers and implementing various discounts to encourage winter tourism [9]

Group 1 - Various museums in Jiangsu province launched new exhibitions and extended opening hours during the National Day and Mid-Autumn Festival, enhancing the holiday experience for visitors [1] - Nanjing Museum has 10 themed exhibitions, including three new ones: "What Can Be Seen in the Garden - Garden Imagery in Cultural Relics," "Treasures and Collections," and "Our Festival - Dancing with Nanjing Intangible Cultural Heritage and Youth" [1] - The Six Dynasties Museum showcased 30 cultural relics for the first time, while the Suzhou Museum West exhibited over 50 bronze weapons from the Chinese Bronze Age [1] Group 2 - Nanjing Museum arranged a variety of activities including cultural markets, intangible cultural heritage workshops, educational activities, and performances during the double festival period [2] - The Yangzhou China Grand Canal Museum hosted nearly 300 activities, including intangible cultural heritage performances and interactive experiences [2] - Nanjing City Wall Museum offered educational courses, special activities for families during the Mid-Autumn Festival, and traditional games [2]

Core Insights - The combination of the Dragon Boat Festival and Children's Day has significantly boosted domestic tourism and cultural consumption, with a projected 119 million domestic trips and a total expenditure of 42.73 billion yuan during the holiday period, reflecting a year-on-year increase of 5.7% and 5.9% respectively [1] - The popularity of family-oriented travel products and activities has surged, particularly in short-distance trips and cultural experiences, driven by favorable weather conditions and local festivities [3][4] Domestic Tourism Trends - The Dragon Boat Festival has led to a notable increase in local tourism, with regions like Guangdong and Hunan experiencing significant boosts in cultural and culinary tourism, exemplified by a 34% increase in orders in Huizhou and a 193% rise in "Dragon Boat Rice" orders [1] - Family travel has become a new trend, with families opting for short trips and accommodations that cater to children, resulting in an average spending of over 5,000 yuan per family for a weekend getaway [4] Inbound Tourism Growth - Inbound tourism has seen a remarkable increase, with orders for inbound travel during the Dragon Boat Festival rising by nearly 90%, particularly to major cities like Shanghai, Beijing, and Guangzhou [4][5] - The ticket sales for popular inbound tourist attractions have more than doubled, indicating a strong recovery and interest in China's tourism offerings [5] Government Initiatives - The Beijing government has launched a comprehensive action plan to enhance inbound tourism services, focusing on product development, marketing, and service improvements, with 22 specific measures aimed at boosting visitor numbers [6] - Experts suggest that expanding visa-free policies and enhancing targeted marketing strategies can further capitalize on the growing interest in China's cultural and natural heritage among international tourists [5]