岗什卡雪山的七彩瀑布营地。本报记者 祁国彪 摄 本报记者 倪晓颖 冬季的昆仑山麓银装素裹，柴达木盆地悄悄集齐了雪山、盐湖、草原与星河，是无数人旅行清单上"一生必去"的地方；岗什卡作为"人生第一座雪山"，凭借 丰富活动矩阵，吸引各地游客纷至沓来，成为冰雪旅游的热门打卡地；青海湖的冰雪活动从"新年第一缕阳光"开始持续升温，市民游客可体验滑雪场、雪屋 等30余项特色项目…… 为推动"冷资源"转化为"热产业"，青海省文化和旅游厅推出以"瀚海奇景探秘之旅"为代表的经典线路及五条特色线路，将"雪山湖影+火星地貌+银河盛宴"作 为核心看点，深度融合冰雪运动、温泉康养与民俗打卡等多元体验。全省各地围绕非遗、冰雪、温泉、民俗等主题，推出一系列形式多样、内容丰富的旅游 活动，让游客领略青海冬天的别样风情。 如梦如幻景处处 如织游客忘归时 大通回族土族自治县鹞子沟景区旁的滑雪场，海拔约2700米，连绵的山脉一望无际，由云杉、白桦、山杨等树种汇聚的茫茫林海将雪场包围。在这里，不仅 能体验滑雪冲刺的速度与激情，还能感受别样的林海雪原风光。 清晨，已有不少游客穿梭在白雪皑皑的山峦间，北京游客李阳踩着雪板俯冲而下，脸上冻得通红却难掩兴奋。 ...

Group 1 - Various museums in Jiangsu province launched new exhibitions and extended opening hours during the National Day and Mid-Autumn Festival, enhancing the holiday experience for visitors [1] - Nanjing Museum has 10 themed exhibitions, including three new ones: "What Can Be Seen in the Garden - Garden Imagery in Cultural Relics," "Treasures and Collections," and "Our Festival - Dancing with Nanjing Intangible Cultural Heritage and Youth" [1] - The Six Dynasties Museum showcased 30 cultural relics for the first time, while the Suzhou Museum West exhibited over 50 bronze weapons from the Chinese Bronze Age [1] Group 2 - Nanjing Museum arranged a variety of activities including cultural markets, intangible cultural heritage workshops, educational activities, and performances during the double festival period [2] - The Yangzhou China Grand Canal Museum hosted nearly 300 activities, including intangible cultural heritage performances and interactive experiences [2] - Nanjing City Wall Museum offered educational courses, special activities for families during the Mid-Autumn Festival, and traditional games [2]

Core Insights - The combination of the Dragon Boat Festival and Children's Day has significantly boosted domestic tourism and cultural consumption, with a projected 119 million domestic trips and a total expenditure of 42.73 billion yuan during the holiday period, reflecting a year-on-year increase of 5.7% and 5.9% respectively [1] - The popularity of family-oriented travel products and activities has surged, particularly in short-distance trips and cultural experiences, driven by favorable weather conditions and local festivities [3][4] Domestic Tourism Trends - The Dragon Boat Festival has led to a notable increase in local tourism, with regions like Guangdong and Hunan experiencing significant boosts in cultural and culinary tourism, exemplified by a 34% increase in orders in Huizhou and a 193% rise in "Dragon Boat Rice" orders [1] - Family travel has become a new trend, with families opting for short trips and accommodations that cater to children, resulting in an average spending of over 5,000 yuan per family for a weekend getaway [4] Inbound Tourism Growth - Inbound tourism has seen a remarkable increase, with orders for inbound travel during the Dragon Boat Festival rising by nearly 90%, particularly to major cities like Shanghai, Beijing, and Guangzhou [4][5] - The ticket sales for popular inbound tourist attractions have more than doubled, indicating a strong recovery and interest in China's tourism offerings [5] Government Initiatives - The Beijing government has launched a comprehensive action plan to enhance inbound tourism services, focusing on product development, marketing, and service improvements, with 22 specific measures aimed at boosting visitor numbers [6] - Experts suggest that expanding visa-free policies and enhancing targeted marketing strategies can further capitalize on the growing interest in China's cultural and natural heritage among international tourists [5]