分时养生
Search documents
食品消费需求升级倒逼行业转型,食品制造业从供给侧激活消费新动能
Jing Ji Wang· 2025-12-29 09:16
2025年以来,果汁饮料、肉制品、烘焙食品等多个领域的团体标准发布,这场由消费需求变革引领的产业升级,正推动食品制造业从供给侧展开变革。 消费者需求倒逼行业进化 2025年年初至今,中国食品行业的团体标准出台呈现爆发式增长。从中国标准化协会的《清洁标签产品技术要求》到中国生产力学会的《清洁标签食品通用 要求》,12项标准密集出台。 这些标准的核心在于推动食品制造业向"少添加、可追溯、明示化"的新生态转型。乐源健康高级副总裁郑同建在接受采访时表示:"消费者对配料表的关注 已从简单的品牌认知,升级为对全产业链信息的透明化需求。" 食品行业正在掀起一波制定团体标签的浪潮。 11月25日,《清洁标签食品通用要求》团体标准在"2025营养健康食品大会"上发布。12月12日,《椰子水团体标准》也在中国轻工业发展研究中心产业技术 研究院、浙江省饮料工业协会等单位的联合下发布。 多个团体标签标准的发布正在试图改变市场上乱标"100%纯……""0添加"等标签的现象。 消费者在超市比对成分表的场景已经随处可见,食品标签也引起更多消费者关注。"我们的100%果汁系列产品,如100%橙汁、100%水蜜桃汁等等,正是因 为契合了配料表 ...
2025年第27周:食品饮料行业周度市场观察
艾瑞咨询· 2025-07-07 02:16
Group 1: Pet-Friendly Restaurants - The rise of pet-friendly restaurants addresses the challenge of dining with pets, creating social spaces for pet owners [2] - These restaurants focus on hygiene, safety, and enhancing the overall dining experience while respecting all customers' needs [2] - The development of pet-friendly dining reflects a shift in the restaurant industry towards a more humanistic approach [2] Group 2: Beverage Industry Trends - The beverage industry is witnessing a shift towards "new demands, new products, and new channels," with consumers prioritizing value, emotional satisfaction, and health [3] - The cold beverage market is stabilizing, with low-sugar and no-sugar options becoming standard, and the no-sugar beverage market growing at a compound annual growth rate of 38.69% [5] - The energy drink market in China is expanding rapidly, with a market size of approximately 147.1 billion yuan in 2023, driven by health-conscious consumers [12] Group 3: Innovative Beverage Concepts - The "AI+" tea drink trend is gaining popularity among young consumers, with AI technology enhancing personalized beverage offerings [7] - The "light health" trend is driving the growth of the low-alcohol liquor market, with predictions of reaching 650 billion yuan by 2025 [6] - The vitamin water market is projected to reach around 20 billion yuan by 2025, with brands focusing on targeted nutritional supplements for young consumers [14] Group 4: Market Dynamics and Competition - The competition in the carbonated beverage market is intensifying, with Sprite surpassing Pepsi in market share by appealing to Gen Z's low-sugar preferences [8] - The bakery market is being reshaped by supermarkets leveraging efficient supply chains and high-margin products, while specialized bakeries must differentiate themselves [10] - The entry of major players into the coconut water market is indicative of the growing demand for healthy beverage alternatives, with IFBH Limited achieving significant market share [23] Group 5: Strategic Developments in Companies - Baidu Dairy is attempting to go public, focusing on the niche water buffalo milk market, which faces challenges such as low production capacity and high costs [18] - Dongpeng Beverage is planning to expand into international markets while addressing its rising short-term debt [19] - The expansion of the Green Tea Restaurant chain aims to establish itself as a leading Chinese dining brand through standardized operations and market penetration [24]