Core Insights - The article discusses the unique social media landscape in Saudi Arabia, highlighting Snapchat's dominance due to cultural preferences for privacy and ephemeral content [6][13][18]. Group 1: Social Media Landscape - Snapchat has over 25 million monthly active users in Saudi Arabia, surpassing Instagram and TikTok [6][18]. - The high internet penetration rate of nearly 99% among a predominantly young population (71% under 35) contributes to the vibrant social media environment [6][18]. - Saudi cultural norms emphasize privacy, leading users to prefer platforms like Snapchat that offer disappearing content, which aligns with their need for a safe expression space [7][10][13]. Group 2: Cultural Influences - Saudi society is heavily influenced by Islamic values, which dictate strict gender segregation and privacy in public and private spaces [8][10]. - The need for privacy extends to social media, where users often create multiple accounts for different social contexts [12][13]. - The unique cultural context has led to a distinct social media behavior, with users engaging in frequent, unpolished sharing on Snapchat compared to more curated content on platforms like Instagram [14][15]. Group 3: Market Opportunities - Major social media companies, including Meta and TikTok, are increasingly focusing on the Saudi market, recognizing its growth potential [18][19]. - Snapchat has made significant local investments, including establishing offices and creator centers in Riyadh to better understand and cater to the local culture [19][22]. - The Saudi market is seen as a strategic priority for Snapchat, which is experiencing rapid growth in the region [18][22]. Group 4: Creator Economy - Snapchat serves as the primary platform for Saudi influencers to gain income and visibility, with many creators earning substantial revenue from brand partnerships [24][27]. - The monetization strategies on Snapchat include platform revenue sharing, brand collaborations, and participation in offline events, with top creators earning significant fees [26][30]. - Unlike in some markets, Saudi creators often operate independently without relying on multi-channel networks (MCNs), allowing for direct negotiations with brands [31]. Group 5: Challenges for Chinese Brands - Chinese companies are increasingly entering the Saudi market, but they face challenges such as navigating local privacy policies and establishing brand credibility [35][37]. - Successful engagement requires understanding local cultural nuances and building trust over time, rather than relying on short-term campaigns [37][38]. - The perception of Chinese products as low-quality persists, necessitating a strategic approach to marketing and brand positioning in Saudi Arabia [36][37].

Core Insights - Kuaishou's creator ecosystem is expanding, with over 91 million creators continuously producing content for three consecutive years [1] - The number of creators with over 10,000 followers has increased their submission volume by over 100% year-on-year, while the number of professional live streamers has grown by over 8% [1] - In the past year, 26 million creators on Kuaishou have generated income, with those earning over 1,000 yuan per month increasing by nearly 12% year-on-year [1] Financial Performance - In Q2 of this year, Kuaishou's total revenue reached 35 billion yuan, representing a year-on-year growth of 13.1% [1] - Adjusted net profit increased by 20.1% year-on-year to 5.6 billion yuan [1] - As of Q2 this year, Kuaishou's daily active users reached 409 million, with total user engagement time growing by 7.2% year-on-year [1]

Core Insights - Kuaishou's creator ecosystem is continuously expanding, with over 91 million creators actively posting content for three consecutive years [1] - The number of creators with over 10,000 followers has seen a year-on-year increase of over 100% in submission volume [1] - The thriving content ecosystem has provided more monetization opportunities for creators, with 26 million creators earning income on Kuaishou over the past year [1] - The number of creators earning over 1,000 per month has increased by nearly 12% year-on-year [1]

大家好我是歸藏（guizang），今天带来 AI 视频和图像创作生态分析和即梦AI 创作者成长计划介绍。 从2022 年 SD 等图像模型出现开始我就开始了 AI 图像和视频模型创作，这期间用了数不清的产品和工具， 接触了非常多的创作者和产品团队。 最近首次感觉到这个行业虽然模型在不断进步，但是内容质量和创作者质量到了一个平台期，可能反而还不如 23 年中模型相对差的时候。 刚好看到了 即梦的创作者成长计划更新 的消息就想分析一下现在 AI 图像和视频创作领域存在的一些问题。 即梦的成长计划会提供非常 丰富的积分、现金和影响力扶持， 帮你从优秀创作者提升为超级创作者，如果你 想让自己的作品被看见也可以直接 跳到最后申请，填写藏师傅邀请码会优先审核。 我认为我们目前的图像视频模型能力已经完全具备了产出优秀作品和内容的能力，只是由于在产品能力整合和 创作者生态培养上存在的问题，导致看起来整个行业进入了一个瓶颈。 目前整个AI 图像和视频内容创作者面临" 富饶中的贫困 "，主要问题是：工具多、门槛高、创作容易变现难， 产出作品容易成长难。 首先是技术门槛和创作自由的矛盾： AI 产品虽然一直能力在进步，但是依然非常 ...