Core Insights - The emergence of "Milk Skin Tanghulu" has become a new winter favorite among young consumers, combining traditional sugar-coated hawthorn with milk skin, leading to a surge in popularity across various cities like Shanghai, Nanjing, and Hangzhou [1][2] Group 1: Creative Fusion and Social Media Impact - The unique combination of fresh fruit and rich milk flavor in "Milk Skin Tanghulu" offers consumers a diverse taste experience, contributing to its rapid rise in popularity [2] - Social media platforms such as Xiaohongshu and Douyin have played a significant role in promoting "Milk Skin Tanghulu," with numerous posts related to store locations, vendor announcements, and food preparation tutorials [2] Group 2: Sales Growth in Street Stalls - Street vendors have experienced a remarkable increase in sales, with some selling out within half an hour and averaging 200 pieces daily, particularly in popular shopping areas and night markets [3] - Vendors have reported that the introduction of "Milk Skin Tanghulu" has not only attracted customers but also boosted sales of other products [3] Group 3: Market Expansion and Future Events - The trend has also positively impacted vendors near universities, with some selling up to 200 pieces daily, indicating strong demand among students [4] - A "Milk Skin Tanghulu Cultural Festival" is scheduled for November 14, 2025, in Hangzhou, aimed at showcasing this creative snack and providing a platform for consumer engagement [4]