成长性和深入性，都意味着细分市场拥有广阔空间、光明前景。只要用心深耕、悉心灌溉，就能激 发强劲动能。 以绣花功夫促匹配，供需将会更丝滑耦合，滋养市场发展壮大。积厚成势，细分市场的枝丫便会向 更宽广处延伸 近日，《咬文嚼字》编辑部发布2025年十大流行语，"谷子"榜上有名。从陌生语汇到年度热词，折 射"谷子经济"蓬勃发展。2024年，我国"谷子经济"市场规模达1689亿元，同比增长40.6%，预计今年将 突破2400亿元。"谷子"穰穰，成为消费细分市场潜力释放的生动缩影。 潜力，从何而来？ 向上生长的成长性。从实践来看，细分市场往往是新兴、新潮的，尚处"萌芽"阶段，还面临未解决 的堵点、卡点、痛点。比如，绿色建材家装、个性化家居用品等领域仍有待扩大优质供给，婴幼儿及学 生相关用品依然存在功能单一、质量参差不齐等问题。诸如此类的难点，既是发力点，也是增长点。 向下扎根的深入性。细分市场种类多、根系广，越往深处探寻，越能挖掘到潜在空间，以新供给引 领新需求。就像刚入冬时走红各地的奶皮子糖葫芦，将"时尚单品"奶皮子和"季节限定"糖葫芦巧妙结 合，吸引不少人慕名排队、一尝究竟。 深耕，需要聚焦供需互动。瞄准日益细分的市 ...

滴灌，比"大水漫灌"更显功夫。这意味着促进供给更精准匹配需求，跟上消费个性化、分众化的趋势。 以今年"双11"为例，有的电商平台会给消费者投放个性化消费券。比如，被平台系统识别为"铲屎官"的 人，可能会发现自己的消费券中有不少是针对宠物品类的。滴灌，也意味着精准改善营商环境。国家发 展改革委一次"早餐会"上，有乳制品企业希望明确液态婴配产品监管要求。经过调研论证、多方努力， 修改后的食品安全法，将"婴幼儿配方液态乳"纳入注册管理，推动液态婴配产品更好满足国内市场需 求。 无论是精准投放"礼包"，还是准确回应呼声，都折射出以准度提高效率的逻辑。在从量的积累到质的飞 跃的转型潮流中，注重质量和效益是推动发展的关键"得分点"。以绣花功夫促匹配，供需将会更丝滑耦 合，滋养市场发展壮大。积厚成势，细分市场的枝丫便会向更宽广处延伸。 以绣花功夫促匹配，供需将会更丝滑耦合，滋养市场发展壮大。积厚成势，细分市场的枝丫便会向更宽 广处延伸 近日，《咬文嚼字》编辑部发布2025年十大流行语，"谷子"榜上有名。从陌生语汇到年度热词，折 射"谷子经济"蓬勃发展。2024年，我国"谷子经济"市场规模达1689亿元，同比增长40.6%， ...

以绣花功夫促匹配，供需将会更丝滑耦合，滋养市场发展壮大。积厚成势，细分市场的枝丫便会向更宽 广处延伸 近日，《咬文嚼字》编辑部发布2025年十大流行语，"谷子"榜上有名。从陌生语汇到年度热词，折 射"谷子经济"蓬勃发展。2024年，我国"谷子经济"市场规模达1689亿元，同比增长40.6%，预计今年将 突破2400亿元。"谷子"穰穰，成为消费细分市场潜力释放的生动缩影。 潜力，从何而来？ 向上生长的成长性。从实践来看，细分市场往往是新兴、新潮的，尚处"萌芽"阶段，还面临未解决的堵 点、卡点、痛点。比如，绿色建材家装、个性化家居用品等领域仍有待扩大优质供给，婴幼儿及学生相 关用品依然存在功能单一、质量参差不齐等问题。诸如此类的难点，既是发力点，也是增长点。 向下扎根的深入性。细分市场种类多、根系广，越往深处探寻，越能挖掘到潜在空间，以新供给引领新 需求。就像刚入冬时走红各地的奶皮子糖葫芦，将"时尚单品"奶皮子和"季节限定"糖葫芦巧妙结合，吸 引不少人慕名排队、一尝究竟。 深耕，需要聚焦供需互动。瞄准日益细分的市场需求，提供"对味"的产品与服务，才能找到成长的"密 钥"。比如，面向赛事经济、户外经济、冰雪经济，前 ...

"奶中精华" 奶皮子是鲜牛奶或羊奶煮沸后表面凝结的一层含脂肪的薄皮，浓缩了牛奶中的多种精华营养素，营养密 度较高，被誉为"奶中精华"。 ★ 它富含优质蛋白与乳脂肪，每百克中蛋白质约12.2克，脂肪高达42.9克[1]，能快速为身体供能，尤其 适合寒冷地区或体力消耗大的人群； ★ 奶皮子也是钙的天然宝库，每百克奶皮子中含钙818毫克[1]，远高于大多乳类及制品，钙能刺激骨基 质和骨细胞生长，有益于骨骼健康。 来源：北京市疾病预防控制中心微信公众号 【营养与食品】奶皮子——既是"奶中精华"也是"热量浓缩"，如何科学享用 奶皮子，那一层浮在煮沸奶面上的凝脂薄衣，是草原牧民家中最朴素也最珍贵的馈赠。它醇厚香甜，入 口即化，奶香中透着脂肪的润泽，是奶茶中的温柔伴侣，是炒米间的绵密点缀，更是中秋时节"奶皮子 月饼"里那一口化不开的乡愁。 ★ 普通人尝鲜应点到为止，不宜多食，并相应减少其他油脂摄入，以免增加慢性病患病风险； ★ 各类人群食用后均应立即清水漱口，有条件的话最好刷牙，彻底清除残留在牙齿上的奶渍。 ★ 婴幼儿与儿童可在家长看护下少量尝试，而对牛奶蛋白过敏者则需彻底远离。 综上，奶皮子是草原的馈赠，是味蕾的诗篇。我 ...

以下文章来源于潮生TIDE ，作者J、面条 潮生TIDE . 36氪旗下生活方式内容品牌。潮来潮去，生活不息。 生活潮汐，每月浮沉。信息涌浪，日日不息。 潮生TIDE11月为你捕捉 9件最值得关注的事， 它们包含城市生活、消费趋势与潮流热点。 我们关注 事件，更关注事件之间的关联与延伸。 潮汐mail第16期，让我们看看11月那些值得回看的新闻。 01 "拟社交关系" 成为年度代表词 近期，剑桥字典公布了2025年度代表词—— parasocial（拟社交），描述一种单向、虚拟，却 高浓度的社交关系。 ● 图源@Cambridge Dictionary Parasocial一词早在1956年就有了，当时芝加哥大学的两位社会学家霍顿和沃尔正在研究电视， 他们发现当电视主持人说一句"晚安"时，观众也会情不自禁地回复"晚安"，仿佛二人是相互认识 的朋友， 但这种关系其实只是观众单方面建立的，或者说想象的。 这个概念在将近70年后成为 年度词，不难看出，当下的媒介形式有了更强、更真实的互动感， 当今的人们普遍情感缺乏的 同时也更加渴望建立联系。 ● 图源@pixabay 数一数你最了解和关注，以及最能给你提供情绪价值 ...

Core Viewpoint - The article discusses the explosive popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) and its impact on the market, highlighting its rapid rise in social media presence and sales, as well as the broader trend of incorporating the "nai pi zi" element into various food and beverage products [4][5][9]. Group 1: Market Trends - The order volume for candied hawthorn has increased over three times month-on-month in October, with "Nai Pi Zi Tang Hu Lu" orders growing by 109% [4]. - Social media mentions of "Nai Pi Zi Tang Hu Lu" surged, with voice volume increasing by 1127% and 3923% in October and November respectively [8]. - The "nai pi zi" element has been integrated into various products, including drinks and desserts, leading to a trend where "everything can be paired with nai pi zi" [9][12]. Group 2: Historical Context - "Nai Pi Zi Tang Hu Lu" first gained attention in late 2024 in Baotou, Inner Mongolia, before spreading to other regions [6]. - The traditional "nai pi zi" is a dairy product with a long history among nomadic peoples in northern and northwestern China, dating back over 2000 years [8]. Group 3: Product Development - Various brands have launched products featuring "nai pi zi," including yogurt and desserts, with notable sales performance [12][13]. - The popularity of "nai pi zi" has led to the creation of new products like "nai pi zi mousse cake" and "nai pi zi latte," indicating a trend towards innovation in the food industry [13]. Group 4: Consumer Reception - Consumer feedback on "nai pi zi" products is mixed, with some praising the taste of "nai pi zi yogurt" while others criticize the flavor of "nai pi zi latte" [21]. - The pricing of "Nai Pi Zi Tang Hu Lu" has raised concerns, with some consumers labeling it as a "price assassin" due to high costs compared to traditional options [19]. Group 5: Future Outlook - The article raises questions about the sustainability of "nai pi zi" as a long-term trend, comparing it to the "egg tart effect," where initial popularity may not translate into lasting market presence [22].

Core Viewpoint - The rise of "K-shaped consumption" among young consumers reflects a trend where they are frugal in everyday spending while willing to splurge on items that provide emotional value, such as the popular "milk skin candied hawthorn" priced at 98 to 198 yuan per stick [3][4]. Group 1: Consumer Behavior - Young consumers exhibit a dual approach to spending: they seek cost-effective alternatives and promotions for basic needs, yet are willing to pay a premium for experiences that resonate with their identity and social status [3][4]. - The demand for "milk skin candied hawthorn" has surged, with a monthly order increase of 109% on platforms like Meituan, indicating a responsive market to consumer preferences [3]. Group 2: Market Dynamics - The rapid popularity of certain products can lead to market chaos, such as supply shortages and inflated prices, where products costing only a few tens of yuan are sold for nearly 100 yuan [4]. - The government is encouraged to play a role in establishing regulations, stabilizing expectations, and promoting industry upgrades rather than merely imposing bans or subsidies [4]. Group 3: Industry Recommendations - Standards for products like "milk skin candied hawthorn" need to be established, including clear labeling of sugar content, calories, and ingredient sources to inform consumers [4]. - Support for the supply chain is essential to prevent bottlenecks in raw material availability, with local governments urged to facilitate the establishment of standardized production facilities [4]. - Innovation should be encouraged to move beyond superficial changes, promoting the development of new forms and flavors of products to ensure their longevity in the market [4][5]. Group 4: Future Outlook - The sustainability of "K-shaped consumption" is not a fleeting trend but a new market reality, where young consumers are discerning about brand premiums and willing to pay for experiences they value [4][5]. - The future success of products like "milk skin candied hawthorn" will depend on the collaborative efforts of the market, government, and consumers to maintain a healthy and vibrant industry [5][6].

格隆汇11月27日丨同庆楼(605108.SH)在互动平台表示，截至目前，公司暂未推出奶皮子糖葫芦相关产 品。 ...

每经AI快讯，有投资者在投资者互动平台提问：请问公司有推出奶皮子糖葫芦这种产品吗？ 同庆楼（605108.SH）11月27日在投资者互动平台表示，截至目前，公司暂未推出奶皮子糖葫芦相关产 品。 （文章来源：每日经济新闻） ...

Core Insights - The rise of local brands in Baotou, particularly the popularity of traditional snacks like Nai Pi Zi Tang Hu Lu and the growth of Jiuke Station tea brand, reflects a vibrant commercial atmosphere in the region [1][2] - The introduction of new brands and revitalization of idle assets are key strategies employed by the Kun District to enhance its commercial landscape, with 21 new brands introduced this year [2][3] - The district has organized over 40 promotional events to stimulate consumer spending, resulting in a 7.8% year-on-year increase in total retail sales, reaching 21.798 billion yuan [3] Local Brand Development - Nai Pi Zi Tang Hu Lu has become a signature snack for both locals and tourists, contributing to the area's identity [1] - Jiuke Station tea brand has expanded beyond Inner Mongolia, indicating strong market acceptance and growth potential [1] Commercial Strategy - Kun District has focused on attracting first-store brands in sectors like dining, entertainment, and retail, establishing a brand information database to facilitate this process [2] - The district's approach includes precise matching and comprehensive services to optimize commercial offerings [2] Revitalization of Assets - The opening of Juhui Cloud Warehouse in Victory Village has transformed a previously idle space into a bustling commercial hub, benefiting local residents [2][3] - Government support has been crucial in expediting the establishment of new businesses and enhancing local economic activity [3] Consumer Engagement - The district has implemented various consumer engagement activities, including issuing coupons and discounts, to boost market enthusiasm [3] - The significant increase in retail sales indicates a positive response from consumers to these initiatives [3]