几乎同一时间，几公里外的民心奶食品加工坊已是机声隆隆。标准化生产线上，上千张奶皮子正同 步进行烘干定型。它们将被真空包装，贴上快递单，发往上海、杭州等城市。车间负责人巴音那木日穿 梭其间，语气里透着忙碌的喜悦："订单根本停不下来。2025年产量大增，现在每天要用掉约2吨鲜奶， 稳定产出2000多张奶皮子。" 从牧民家自制的餐点，到走向全国市场的商品，奶皮子的"出圈"并非偶然。这种天然、高蛋白的传 统美食，契合现代人对优质食材的追求。而嘎鲁图，这座因制作出"最大的奶皮"而被誉为"奶皮小镇"的 地方，敏锐地抓住了这股风潮。 奶皮子的走红，背后是一套系统性的产业振兴逻辑。 早在2022年，嘎鲁图镇就启动了奶业振兴产业链项目。在上游，当地轮茬种植早熟燕麦草和青贮玉 米4000余亩，建设饲草料"中央厨房"，为周边1300余户农牧民供应稳定优质的饲草；同时引进优质娟姗 牛，并推动奶牛单产提升。一系列组合拳下来，全镇牛奶年产量已从2022年的81.7万公斤大幅跃升至近 500万公斤，为奶皮产业提供了优质的奶源保障。 新华社呼和浩特1月29日电 新华社记者安路蒙 在内蒙古自治区乌审旗的草原深处，藏着一座"奶皮小镇"——嘎鲁图 ...

新华社呼和浩特1月29日电 题：在内蒙古嘎鲁图感受奶皮子的"七十二变" 新华社记者安路蒙 嘎鲁图镇顺应新消费趋势，通过举办奶食品创新创意大赛、"了不起的奶皮匠人"评选等活动，点燃 了广大奶牛养殖户、食品个体工商户的创意。一时间，小镇变成了"风味实验室"。奶皮子火锅、奶皮子 咖啡、奶皮子披萨、奶皮子月饼等"花式吃法"，不仅满足了消费者多元化、时尚化的餐饮需求，更让奶 皮子的价值实现了倍增，让牧民的"钱袋子"鼓了起来。 从牧民家自制的餐点，到走向全国市场的商品，奶皮子的"出圈"并非偶然。这种天然、高蛋白的传 统美食，契合现代人对优质食材的追求。而嘎鲁图，这座因制作出"最大的奶皮"而被誉为"奶皮小镇"的 地方，敏锐地抓住了这股风潮。 奶皮子的走红，背后是一套系统性的产业振兴逻辑。 早在2022年，嘎鲁图镇就启动了奶业振兴产业链项目。在上游，当地轮茬种植早熟燕麦草和青贮玉 米4000余亩，建设饲草料"中央厨房"，为周边1300余户农牧民供应稳定优质的饲草；同时引进优质娟姗 牛，并推动奶牛单产提升。一系列组合拳下来，全镇牛奶年产量已从2022年的81.7万公斤大幅跃升至近 500万公斤，为奶皮产业提供了优质的奶源保障。 ...

文 | 窄播，作者 | 杨奕琪 随着算法越来越发达、AI越来越深入我们的生活，大家在刷社交媒体的过程中越来越警惕信息茧房，警惕AI生成的内容，也越来越期待「活人感」的内 容。2025年的消费市场，也在经历同样的情绪反弹。 在追求渠道效率、性价比的长期趋势中，产品趋同、品牌表达套路化，就连本应差异化的主理人品牌、非标商业，也逐渐沦为可复制的公式。从调侃装腔 主理人到追捧「鸡排主理人」，从始祖鸟营销违背品牌核心价值观遭抵制，到三只松鼠因「活人感」客服文化圈粉，一系列热点事件共同指向一个核心转 向：消费者正在逃离华而不实的「登味」概念，转而拥抱真实、有温度、有活人感的消费体验。 这一转向下，两大趋势尤为凸显：一是品牌表达的「活人化」重构，用真实对话替代精心策划的营销，从创始人到一线员工，都在成为传递品牌价值观的 鲜活载体；二是在地文艺复兴与全面渗透，地方风味、非遗文化从文旅场景走向商业主流，成为品牌、商业体破解同质化的核心抓手。 与此同时，当虚拟体验逐渐占据人们生活的大部分时间，「追求真实」「回到线下」成为消费与商业的共识。与此同步发生的，是「非标商业」的祛魅。 但这绝不意味着非标商业是个伪命题，在消费回到线下的大 ...

酸甜山楂裹上晶莹糖衣，夹入醇厚内蒙古奶皮子，奶皮子糖葫芦这款跨界混搭的应季网红美食，将传统 小吃与地域特色食材巧妙碰撞，既守住了冬季传统小吃的情感记忆，又带来了耳目一新的味觉体验，成 为今冬消费市场的"顶流"之一。 即便单串售价约30元，奶皮子糖葫芦依旧热度不减，抖音相关话题播放量轻松突破12亿次，生动展现了 应季网红美食消费的旺盛活力。 近年来，应季网红美食的创新从未停歇。去年夏天，西安"油泼辣子冰淇淋"凭借香辣与冰甜的奇妙反 差，成为旅游打卡"标配"；今年秋天，"固体杨枝甘露"从网友DIY创意升级为行业爆款，某奶茶品牌相 关产品上市首日，全国销量便逼近25万杯。 转自：团结报 □郭权祺 （来源：团结报） 不过，热潮之下隐忧亦不容忽视。部分商家跟风逐利，乱象频发：用仙贝、奶酪片冒充奶皮子，品质造 假严重消耗消费者信任；价格虚高问题同样突出，普通款奶皮子糖葫芦定价15元至25元，部分网红店高 端款竟达98元，远超食材成本，让消费者遭遇"消费刺客"。此外，"奶皮子糖葫芦"高糖高脂的特性暗藏 健康风险，医生也提醒高血脂、高血糖患者需谨慎食用。 当然，应季网红美食的流行，本身是消费活力与创新精神的生动写照。只要商家 ...

Core Insights - The article highlights the transformation of cold winter resources into vibrant tourism experiences in the Xinjiang Production and Construction Corps, attracting numerous visitors through immersive activities and local culinary offerings [7][9]. Group 1: Tourism and Experience - The winter tourism in the region is characterized by a blend of ice and snow activities that create a lively consumer atmosphere, showcasing the integration of cultural and tourism experiences [7]. - Visitors can engage in winter strawberry picking and other agricultural activities, enhancing their connection with nature and providing a unique aspect to their travel experience [10]. Group 2: Culinary Offerings - The article emphasizes the rich culinary traditions of the region, featuring hearty winter dishes such as slow-cooked lamb and unique local snacks that reflect the area's cultural heritage [8][9]. - Specific dishes mentioned include the alkaline noodle dish from the New Lake Farm and the slow-cooked lamb from the 223rd Regiment, which are highlighted for their warmth and nutritional value during winter [8]. Group 3: Accommodation - The article describes various unique accommodations, including the Snow Lodge and luxury eco-resorts, which offer visitors a cozy retreat amidst the winter landscape [12][13]. - The integration of wellness features, such as hot springs in some lodgings, enhances the overall experience, providing relaxation and comfort to guests [14].

Core Viewpoint - The article discusses the trend of "milk tea-ification" in the baking industry, where traditional baked goods are increasingly incorporating popular ingredients from the milk tea sector to attract younger consumers and enhance product appeal [4][6][22]. Group 1: Milk Tea-ification in Baking - The baking industry is experiencing a transformation where products are no longer limited to traditional ingredients, with items like taro and glutinous rice becoming central components in baked goods [6][10]. - The trend reflects a broader consumer preference for visually appealing and flavorful products, as seen in the rise of items like "taro snow mountain buns" and "glutinous rice soft European bread" [8][10]. - The incorporation of diverse fillings and flavors is becoming a key selling point, with consumers increasingly valuing products that are rich in ingredients and visually attractive [11][13]. Group 2: Consumer Behavior and Market Dynamics - Despite a general trend of consumption downgrade, consumers are willing to pay a premium for innovative and high-quality baked goods, indicating a shift in spending habits towards frequent, enjoyable food experiences [22][25]. - The average price of baked goods has risen significantly, with items like bagels and ciabatta now commanding prices well above their previous levels, reflecting a willingness to invest in quality [22][28]. - Data shows that while luxury goods are seeing a decline in sales, the demand for high-quality baked products is increasing, with an average annual growth of 8% to 10% in the sector [28][29]. Group 3: Innovation and Product Development - The article highlights the innovative approaches taken by various baking brands, such as integrating local flavors and ingredients into traditional recipes, which enhances the appeal of products like ciabatta [18][20]. - The concept of "doing addition" in product development is emphasized, where brands are not just adding ingredients but also creating new culinary experiences that resonate with consumer preferences [29][31]. - The success of these products is attributed to their ability to balance flavors and meet the emotional needs of consumers, leading to a new wave of popular items in the market [31].

Group 1: Food Trends in 2025 - The emergence of "pro version" snacks like the milk skin candied hawthorn, which has become a high-demand item with prices exceeding 100 yuan per stick and over 600 million views on social media platforms [1][4] - The introduction of extravagant food items in university canteens, such as the 999 yuan king crab at Nanjing University, sparked debates about luxury and accessibility among students [5] - The solid mango pomelo sago dessert gained popularity by transforming a traditional drink into a handheld dessert, leading to various innovative versions [7][9] Group 2: Social Media Influence - The concept of "pretty meals" has gained traction, emphasizing aesthetic appeal and social media presence, with nearly 70% of consumers willing to try such dining experiences [9][10] - The revival of nostalgic food items like McDonald's milkshake, which saw a significant price increase on resale platforms, highlights the emotional connection consumers have with food from their childhood [17][18] Group 3: Innovative Food Products - The butter rice cake, a fusion dessert combining Western and Chinese elements, has become a popular item, especially during the Chinese New Year, appealing to consumers' cravings for indulgent treats [12][14] - The corn egg tart, featuring a sweet corn topping, has emerged as a new trend in the baking industry, showcasing the rapid evolution of popular baked goods [15] Group 4: Cultural and Culinary Impact - The cooking competition show "A Meal to Remember" has influenced food trends, with viewers eager to recreate dishes from the show, turning food into a social language [20][24] - The rise of Chinese medicinal bread reflects a growing interest in health-conscious eating among younger consumers, with various hospitals collaborating to create unique offerings [25][27]

Core Viewpoint - The myth of premium yogurt brands, particularly Blueglass, is rapidly collapsing as prices drop and consumer trust erodes [4][8][30]. Group 1: Market Dynamics - Blueglass, once dubbed the "Hermès of yogurt," has seen its prices slashed, with promotional offers as low as 45% off [5][6]. - Other brands like K22 and Mo Yogurt, which were once thriving, are now struggling to compete in the lower price segments [7][27]. - The once high-priced yogurt drinks, marketed as health products, are now facing a backlash as consumers question their quality and value [30][32]. Group 2: Consumer Behavior - Consumers are shifting away from the narrative of "fresh and healthy" towards a more straightforward desire for taste, as evidenced by the rise of dairy snacks like milk skin [44][53]. - The previous trend of spending on premium yogurt for health reasons is being replaced by a willingness to pay for indulgent treats, such as milk skin snacks [54][56]. - The perception of yogurt as a health product is diminishing, with consumers now prioritizing flavor over health claims [52][55]. Group 3: Brand Challenges - Blueglass and other yogurt brands are facing significant challenges, including quality control issues and negative publicity related to product safety [34][35]. - The rapid expansion of these brands has led to operational pressures that compromise product quality, resulting in a loss of consumer trust [34][36]. - As the market for premium yogurt collapses, brands are attempting to pivot by introducing new concepts, but consumer enthusiasm is waning [41][43].

Core Insights - The trend of "milk tea-ification" in the baking industry reflects a shift towards incorporating popular milk tea ingredients like taro and glutinous rice into baked goods, appealing to younger consumers [2][3][5] - This trend is not merely a superficial addition of ingredients but represents a deeper strategy to attract young consumers by merging the successful elements of milk tea with traditional baked products [2][12] Industry Trends - The baking industry is experiencing a significant transformation, with products now featuring a variety of ingredients that were previously exclusive to milk tea, such as taro and glutinous rice, becoming central to baked goods [3][5][7] - The introduction of diverse fillings in baked products, such as cheese, cream, and various sweet and savory ingredients, is becoming a key selling point, with consumers increasingly favoring items that are rich in fillings [8][11] Consumer Behavior - Despite a general trend of consumption downgrade, consumers are willing to spend more on innovative and high-quality baked goods, indicating a shift in spending habits towards frequent, enjoyable food experiences [20][22] - The rise in prices for popular baked items, such as bagels and ciabatta, reflects a willingness among consumers to pay for perceived value and quality, with average prices increasing significantly [20][24] Product Innovation - The concept of "doing addition" in product development is prevalent, where traditional baked goods are enhanced with unexpected ingredients, creating new flavor profiles and experiences for consumers [12][14][17] - Localized adaptations of products, such as ciabatta incorporating regional flavors, demonstrate the industry's responsiveness to consumer preferences and the desire for unique culinary experiences [14][17] Market Dynamics - The baking sector is witnessing a rise in average customer spending, driven by a growing demand for quality and health-conscious products, with an annual growth rate of 8% to 10% in customer spending on baked goods [24][26] - The phenomenon of "milk tea-ification" is reshaping consumer perceptions of baked goods, leading to a broader acceptance of innovative and cross-category products in the food market [19][26]

Core Insights - The article highlights the transformation of the Tuanjiehu area in Beijing, showcasing its evolution from an older community to a vibrant hub attracting younger demographics through trendy food offerings and improved living conditions [1][12]. Group 1: Food Trends - The Tuanjiehu Supply and Convenience Service Center has seen a surge in popularity due to its "milk skin sugar-coated hawthorn," which became a hit product starting October 27, 2025, with daily sales averaging around 2,000 skewers and peaking at 3,000 [3][5]. - The "Mighty Fire Fried Rice," operated by Wang Xinlin, has also gained significant traction, selling hundreds of portions nightly, especially after gaining attention on social media platforms [9][10]. - The emergence of these food trends reflects a broader cultural shift where young consumers are drawn to unique culinary experiences, often sharing them on social media [17]. Group 2: Community Dynamics - Tuanjiehu is characterized by a youthful demographic, with 30% of homeowners under 30 years old, which is 6.7% higher than the city average, indicating a shift in the community's age structure [12][13]. - The area has become a lively social hub, with various dining options available, contributing to a vibrant "smoky atmosphere" that appeals to young professionals [12][13]. - The recent development of "Tuanjie New Lane," a trendy cultural complex, has further enhanced the area's appeal, integrating dining, art, and leisure activities, thus attracting a younger crowd [17][18]. Group 3: Urban Development - The local government has been proactive in improving the community's infrastructure, including the installation of underground utilities to enhance the visual appeal and safety of the area [18]. - The transformation of Tuanjiehu reflects a broader trend of urban renewal, where older neighborhoods are revitalized to meet the needs of modern residents while preserving their cultural essence [18].