传统观念里，出色的企业风险管理意味着深入研究、细致分析，以及精准执行精心雕琢的实施方案。高 度聚焦业务优化与持续改进，这在过去无疑是明智之举。然而，今时不同往日。 在当下这个数字化变革持续且迅猛的时代，变化的节奏急剧加快，常常呈现出指数级增长，而非线性发 展。在众多行业领域，诸如Airbnb、Netflix、Shein、Temu、OpenAI等全新的竞争对手，借助日益强大 的计算机技术、机器学习算法、连接买家与卖家的创新模式，以及其他新兴技术，重塑了行业格局，创 造并获取了全新的价值源泉。许多行事过于谨慎，或当下转型步伐迟缓的品牌，正面临着被市场淘汰的 高风险，甚至可能走上消亡之路。 阳狮集团前首席数字官、《重塑商业灵魂》作者里沙德·托巴科瓦拉指出，过去三十年，我们历经了三 个 "互联时代"，这些时代改变了我们的连接与商业运作方式——从电子商务到智能设备，再到5G、虚 拟现实、云计算以及人工智能。而我们才刚刚开始领略生成式人工智能带来的变革性影响。 如今，我们生活在一个选择丰富、获取便捷、信息充裕的世界，购买阻力（即那些拖慢、复杂化顾客购 买流程，或增加购买成本的障碍）正不断减少甚至消失。曾经仅凭尚可的产品就 ...

Core Viewpoint - Perplexity aims to integrate browser and intelligent agent functionalities to create a "cognitive operating system" that enhances user experience through parallel task processing and automated data research [3][8]. Group 1: Company Development - Perplexity has experienced significant user growth, necessitating a rebuild of its infrastructure to accommodate future expansion [6]. - The company leverages advanced AI capabilities from OpenAI and Anthropic, allowing it to compete effectively against larger firms like Google [7]. - Perplexity's revenue model includes subscription services, pay-per-task, and transaction commissions, showing potential for robust growth despite challenges in replicating Google's advertising revenue model [7][40]. Group 2: Product Strategy - The new browser, Comet, is designed to integrate personal information and perform complex tasks, positioning itself as a next-generation platform beyond traditional chatbots [8][31]. - Perplexity emphasizes user experience and speed as key competitive advantages, believing that continuous innovation is essential to stay ahead in the market [12][46]. - The company is focused on reducing AI hallucinations by implementing a rigorous internal evaluation system and real-time updates to its search index [42]. Group 3: Market Positioning - Perplexity recognizes the competitive landscape, noting that many companies are attempting to replicate its model, but believes its unique brand positioning and execution speed will sustain its market presence [37][52]. - The company aims to create a network effect through its browser, enhancing user retention and collaboration features [39]. - Perplexity's strategy includes addressing the challenges posed by larger competitors while focusing on optimizing search accuracy and response speed [46]. Group 4: Entrepreneurial Insights - The founder emphasizes the importance of hard work and execution speed over mere ideas, suggesting that true value lies in the ability to adapt and innovate quickly [50][52]. - The company encourages a culture of continuous improvement and responsiveness to user feedback, which is critical for long-term success [18][49].

说到「沃尔玛」，很多人第一时间想到的，可能都是它遍布全美的实体大卖场，或者「山姆会员商店」。自 1962 年开设第一家门店以来，沃尔玛始终专注于实体零售经济，凭借「天天低价」的承诺，成为中低收入美 国人的首选零售商，并在 1990 年登顶美国零售业榜首。 其实，沃尔玛对电商的探索可以追溯到上世纪。1996 年，沃尔玛上线了自己的在线商店，但业内普遍认为这 更像是一场实验，而非长期战略。尽管后来成立了电商部门、收购相关企业，沃尔玛的重心依然放在实体零 售。 正如《财富》杂志所说，沃尔玛长期陷入「创新者的困境」——作为线下零售巨头，他们担心电商业务长期需 要现金流补贴，会蚕食本已成熟的实体零售，因此在电商探索上显得保守。这也让「亚马逊」抓住机会，成为 电商领域的一家独大。 ▲ 图源：华尔街日报 eMarketer 的分析师指出，在疫情爆发之前，沃尔玛的电商业务发展缓慢。但疫情开始后，美国消费者大规模 转向线上购物，这打破了沃尔玛内部「门店优先」的既得利益格局，也倒逼他们打通线上线下，迫使他们改造 并利用现有门店网络来满足飙升的在线订单需求。 《经济学人》认为，沃尔玛的最大优势就是 实体布局 。行业数据显示，沃尔玛 ...