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产业地图应从好看变实用
Jing Ji Ri Bao· 2025-10-29 22:15
Core Insights - Tianjin has released its first city-level "Productivity Map," which comprehensively organizes and integrates the current industrial layout and planning development space, outlining the overall layout and regional characteristics of various industries [1] Group 1: Value and Functionality of the Productivity Map - The primary value of the productivity map lies in breaking down information barriers, providing a clear overview of regional resources and supporting government decision-making [1] - For enterprises, the map integrates key elements such as land, policies, and supporting resources, transforming investment from a "needle in a haystack" approach to a more efficient "targeted search" [1] - The map transcends traditional spatial representations, evolving into an intelligent decision-making platform that integrates multi-dimensional information related to industries, policies, and resources [1] Group 2: Challenges in Implementation - Despite its potential, the productivity map faces challenges such as inadequate data update mechanisms, leading to outdated information, and a focus on招商部门 (investment promotion departments) while neglecting the diverse needs of the industrial chain [1][2] Group 3: Pathways for Improvement - To make the productivity map truly intelligent, breakthroughs are needed in three dimensions: breaking down data barriers, establishing dynamic update mechanisms, and enhancing smart application capabilities [2][3] - A data-sharing mechanism involving government departments, enterprises, and research institutions is essential for comprehensive analysis and accurate judgment [2] - Implementing a dynamic update mechanism using big data technology will ensure the map reflects real-time industrial changes, enhancing its timeliness and accuracy [2] Group 4: Technological Integration and Practical Applications - The integration of artificial intelligence into the productivity map is crucial for developing scenario-based smart applications tailored to the needs of different stakeholders, such as government, enterprises, and investors [3] - Successful examples from other cities, such as Beijing's "three maps in one" initiative and Wuhan's enterprise data platform, highlight the importance of establishing a collaborative data supply chain between government and enterprises [3]
企业展厅——以空间叙事构建品牌价值场域
Sou Hu Cai Jing· 2025-08-28 08:47
Core Insights - The article emphasizes the transformation of corporate exhibition spaces from traditional display areas to core platforms for brand value expression, highlighting the importance of immersive experiences in conveying corporate strategy, culture, and technology [1] Group 1: Exhibition Hall Design - The design of corporate exhibition halls should prioritize user needs, with a focus on understanding the audience's profile, such as investors, partners, and general visitors [3] - A multi-layered narrative framework is essential for exhibition design, as demonstrated by a renewable energy company's exhibition that uses a storyline of "crisis awakening - technological breakthrough - ecological co-construction" [3] - The integration of technology should serve content expression, avoiding a cold, tech-heavy feel while enhancing product memory through interactive elements [3] Group 2: Spatial Layout Design - Spatial layout is a balance between audience movement and information density, with different layouts suited for varying narrative strengths [4] - The use of vertical space can enhance the perception of area, as seen in a project that utilized mirror ceilings and LED light strips to create a sense of expanded space [4] - Lighting design plays a crucial role in setting the emotional tone of the space, with different color temperatures used to evoke specific feelings in various exhibition areas [4] Group 3: Exhibition Hall Operation - A dynamic updating mechanism is recommended to maintain the vitality of the exhibition hall, combining fixed core exhibits with rotating auxiliary areas [5] - Data-driven operations can enhance space efficiency, utilizing tools like heat maps and eye-tracking to optimize visitor engagement [5] - The evolution of exhibition halls from "physical containers" to "ecological platforms" reflects a shift towards deeper brand-audience interactions, transforming visits into meaningful dialogues [5]