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曾斩获多项国际大奖,梅林企业把传统展陈升级为沉浸式体验
Nan Fang Du Shi Bao· 2025-10-09 15:40
在福田区梅林街道深圳市杰尔斯展示股份有限公司的办公区,一面陈列墙摆满了来自全球的奖杯——德 国IF、意大利A'Design、加拿大GRANDS PRIX DU DESIGN、Muse等国际设计大奖。这些荣誉见证了 一家中国公司如何从纸板和纸片方案起步,成长为行业头部企业的历程。 创业最初,材料清单写在纸片上,模型搭在泡沫板上,甲方的需求有时在一通深夜电话里就改变。深圳 的节奏逼着人快速进化:今天还在做展墙与灯光,明天就要把AR、裸眼3D、数据可视化接上去。杰尔 斯把自己定位为数字智慧展示集成服务商,做的是一条贯穿前后端的长链路:咨询顾问、策划设计、工 程实施、科技研发、运营维护,既能EPC,也能EPC+O。 二十五年来,他们在100余座城市留下500多项案例,累计布展面积超过150万平方米;在深圳、上海、 重庆、大连、海南等地设有机构,把项目能力铺到更广的地理半径之中。 科技赋能技术,打造差异化商业模式 油画出身的权磊,更在意空间的氛围学与叙事线。他把传统展陈的图文展板升级为沉浸式体验,把信息 的传递变成观众与系统的互动。 飞行影院、人机交互、裸眼3D、数字沙盘、AI、AR、VR、MR、5G、大数据可视化,甚 ...
企业展厅——以空间叙事构建品牌价值场域
Sou Hu Cai Jing· 2025-08-28 08:47
Core Insights - The article emphasizes the transformation of corporate exhibition spaces from traditional display areas to core platforms for brand value expression, highlighting the importance of immersive experiences in conveying corporate strategy, culture, and technology [1] Group 1: Exhibition Hall Design - The design of corporate exhibition halls should prioritize user needs, with a focus on understanding the audience's profile, such as investors, partners, and general visitors [3] - A multi-layered narrative framework is essential for exhibition design, as demonstrated by a renewable energy company's exhibition that uses a storyline of "crisis awakening - technological breakthrough - ecological co-construction" [3] - The integration of technology should serve content expression, avoiding a cold, tech-heavy feel while enhancing product memory through interactive elements [3] Group 2: Spatial Layout Design - Spatial layout is a balance between audience movement and information density, with different layouts suited for varying narrative strengths [4] - The use of vertical space can enhance the perception of area, as seen in a project that utilized mirror ceilings and LED light strips to create a sense of expanded space [4] - Lighting design plays a crucial role in setting the emotional tone of the space, with different color temperatures used to evoke specific feelings in various exhibition areas [4] Group 3: Exhibition Hall Operation - A dynamic updating mechanism is recommended to maintain the vitality of the exhibition hall, combining fixed core exhibits with rotating auxiliary areas [5] - Data-driven operations can enhance space efficiency, utilizing tools like heat maps and eye-tracking to optimize visitor engagement [5] - The evolution of exhibition halls from "physical containers" to "ecological platforms" reflects a shift towards deeper brand-audience interactions, transforming visits into meaningful dialogues [5]
建筑有限,暖意无限
Hang Zhou Ri Bao· 2025-06-24 02:26
Core Perspective - The article emphasizes the innovative approach to architecture that transcends traditional design, focusing on creating spaces that resonate with human experiences and natural environments [2][3][4]. Group 1: Architectural Philosophy - The design philosophy of the architect, Madi, revolves around creating "buildings that do not look like buildings," fostering a symbiotic relationship with the city [2][4]. - Madi believes that architecture should not be about self-aggrandizement but should retreat to allow nature, urban life, and community to take precedence [5][6]. Group 2: Design Innovations - The design of the Yunqi Town Exhibition Center breaks conventional norms by elevating the main structure, creating an open space for public use, and blurring the boundaries between indoor and outdoor environments [4][5]. - The second phase of the Yunqi Town Exhibition Center features a reduced height of 6.6 meters, transforming the roof into a multifunctional park with various recreational facilities, thus maximizing public space utilization [5]. Group 3: Community Engagement - The exhibition center has become a popular gathering spot for local residents, facilitating various activities such as morning exercises and creative markets, thereby enhancing community interaction [4]. - Madi's design approach has led to the creation of "touching spaces" that encourage dialogue between architecture and life, as evidenced by the success of his projects in different cities [5]. Group 4: Personal Values and Impact - Madi's humility and commitment to social responsibility are reflected in his actions, such as assisting a fallen elderly person, showcasing the humanistic aspect of his architectural philosophy [6]. - His work not only aims to reshape the relationship between people and buildings but also seeks to foster emotional connections among individuals [6].
影石700亿市值背后:小众影像设备“破圈”,市场格局从一家独大到多强争霸!
Hua Er Jie Jian Wen· 2025-06-11 07:55
Core Insights - The market for action cameras and panoramic cameras is experiencing unprecedented growth, transitioning from a niche segment to a broader consumer base driven by the "experience economy" and the rise of the "creator economy" [4][5][8] - The global action camera market is projected to grow from 31.44 billion yuan in 2023 to 51.35 billion yuan by 2027, with a CAGR of 13.0%, while the panoramic camera market is expected to increase from 5.03 billion yuan to 7.85 billion yuan in the same period [4] - The competitive landscape is shifting, with Chinese manufacturers like Insta360 and DJI challenging the traditional leader GoPro, as competition evolves from hardware specifications to AI and software ecosystems [4][8][16] Market Dynamics - The user demographics for action and panoramic cameras are expanding, targeting not only extreme sports enthusiasts but also travelers, vloggers, and families, thus redefining their market boundaries [5][6] - Current market penetration rates for these products remain low, indicating significant growth potential, with action camera shipments expected to rise from 14.1 million units in 2017 to 69.1 million units by 2027, and panoramic camera shipments from 0.882 million to 3.16 million units [6][8] Competitive Landscape - The market is currently dominated by three players: GoPro, Insta360, and DJI, with GoPro's market share declining due to slow innovation and a lack of responsiveness to emerging consumer needs [12][14] - Insta360 has achieved a leading position in the panoramic camera market with a 67.2% global market share and 86.5% in China, driven by a diverse product line and strong AI capabilities [13][14] - DJI has entered the action camera market leveraging its imaging technology from the drone sector, positioning itself as a significant competitor to GoPro [14] Future Trends - The integration of AI and software ecosystems is becoming a critical competitive factor, with features like smart recognition, automated editing, and personalized functionalities gaining importance [16][17] - The future of action and panoramic cameras may involve a shift towards "all-in-one" personal imaging devices, with cloud workflows and 3D sensing technologies expanding market opportunities [15][17] - The industry's focus is moving from hardware sales to high-value services, including cloud storage, AI processing, and content distribution, which will redefine how value is measured in this sector [16][17]