在品牌竞争日益激烈的当下，企业展厅已从传统展示空间升级为品牌价值输出的核心载体。它不仅是产 品陈列的物理场所，更是企业战略、文化与技术的沉浸式表达场。如何通过科学的设计逻辑打造有温 度、有深度的品牌体验空间？ 一、企业展厅方案设计：以用户思维构建叙事逻辑 企业展厅的设计起点应回归用户需求。通过前期调研明确受众画像：投资者关注技术壁垒与商业模式， 合作伙伴侧重产业链协同能力，普通访客则更易被故事化场景打动。基于此，企业展厅方案设计需建立 多层次叙事框架。 某新能源企业的展厅设计中，采用"未来能源图景"主线，将展区划分为"危机唤醒-技术突破-生态共 建"三大篇章。通过数据可视化装置呈现传统能源消耗现状，利用全息投影演示电池技术原理，最终以 互动沙盘展示零碳社区模型。这种由问题到解决方案的叙事闭环，使观众在15分钟内完成从认知到认同 的情感递进。 三、企业展厅设计展馆运营：让空间持续生长 动态更新机制保持展厅生命力。建议建立"核心展项固定+辅助展区轮换"模式，某医药企业每季度更新 研发管线展板，年度大改时保留企业历程墙等精神符号，既控制改造成本又维持新鲜感。 数据化运营提升空间效能。通过热力图分析观众停留时长，在高 ...

6月的一个工作日，记者在靠近设计事务所见到马迪。他身上有种建筑师少有的松弛感，聊起设计 时眼睛发亮，"我不是天才，只是喜欢跟建筑'较劲'，不想做似曾相识的事。"在他看来，想让自己设计 的每一座建筑都能无限靠近最佳答案，过程必然是痛苦的。 云栖小镇会展中心二期 当钢筋水泥的丛林日益遮蔽城市的天际线，建筑界的创新之路早已超越造型与功能的比拼，它更是 一场关于空间叙事、人文温度与自然哲学的深度博弈。当标准化设计席卷全球，真正触动人心的，是那 些能读懂土地记忆与生活渴望的创作者。 浙江工业大学工程设计集团副总裁、总建筑师，靠近设计事务所主持建筑师马迪给出的答案是： 用"不像建筑的建筑"，与城市建立共生关系。 不做似曾相识的事 在城市建筑的丛林里，设计早已不是简单的"造房子"，而是在人与空间、自然与城市的博弈中，寻 找那个能让生活真正舒展的平衡点。 "什么样的建筑能让人真正放松？"这个问题被无数次提起，却少有人能像马迪这样，用一个个落地 的作品给出掷地有声的答案。 从杭州的云栖小镇会展中心到斩获国际大奖的宁波市惠贞高级中学、北京"折叠公园"，马迪用一座 座"触媒空间"证明，建筑创新不仅是形态的突破，更是一次关于如何让空 ...

Core Insights - The market for action cameras and panoramic cameras is experiencing unprecedented growth, transitioning from a niche segment to a broader consumer base driven by the "experience economy" and the rise of the "creator economy" [4][5][8] - The global action camera market is projected to grow from 31.44 billion yuan in 2023 to 51.35 billion yuan by 2027, with a CAGR of 13.0%, while the panoramic camera market is expected to increase from 5.03 billion yuan to 7.85 billion yuan in the same period [4] - The competitive landscape is shifting, with Chinese manufacturers like Insta360 and DJI challenging the traditional leader GoPro, as competition evolves from hardware specifications to AI and software ecosystems [4][8][16] Market Dynamics - The user demographics for action and panoramic cameras are expanding, targeting not only extreme sports enthusiasts but also travelers, vloggers, and families, thus redefining their market boundaries [5][6] - Current market penetration rates for these products remain low, indicating significant growth potential, with action camera shipments expected to rise from 14.1 million units in 2017 to 69.1 million units by 2027, and panoramic camera shipments from 0.882 million to 3.16 million units [6][8] Competitive Landscape - The market is currently dominated by three players: GoPro, Insta360, and DJI, with GoPro's market share declining due to slow innovation and a lack of responsiveness to emerging consumer needs [12][14] - Insta360 has achieved a leading position in the panoramic camera market with a 67.2% global market share and 86.5% in China, driven by a diverse product line and strong AI capabilities [13][14] - DJI has entered the action camera market leveraging its imaging technology from the drone sector, positioning itself as a significant competitor to GoPro [14] Future Trends - The integration of AI and software ecosystems is becoming a critical competitive factor, with features like smart recognition, automated editing, and personalized functionalities gaining importance [16][17] - The future of action and panoramic cameras may involve a shift towards "all-in-one" personal imaging devices, with cloud workflows and 3D sensing technologies expanding market opportunities [15][17] - The industry's focus is moving from hardware sales to high-value services, including cloud storage, AI processing, and content distribution, which will redefine how value is measured in this sector [16][17]