助老公益
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京东“暖阳助老公益行动”暨“首届京东助老公益节”启动 以系统化举措推进老龄事业发展
Zhong Jin Zai Xian· 2025-10-31 12:56
值得关注的是,京东将组建"乐龄志愿服务队"并设立服务中心及站点,推动助老公益从"单点发力"转 向"系统推进"。10月24日,京东长辈客服专属团队载着100台智能手机,17箱老年奶粉以及小夜灯,防 滑地垫等物资来到河南鹤壁三家村,为老年人讲解智能手机的应用,给留守农村的老年人带来物资与陪 伴的同时,也拉近了他们与远隔千里的子女之间的距离。 重阳佳节来临之际,京东公益基金会携手中国老龄事业发展基金会启动"暖阳助老公益行动"暨首届"京 东助老公益节"。活动期间,京东发挥自身供应链优势,联动京东零售、京东健康、京东物流及数十家 爱心伙伴,共同推动适老化产品与服务升级,以实际行动回应老龄化社会发展需求。 在基础保障方面,京东联合爱心企业开展定向捐赠,提供包括AI情感陪伴机器人、智能马桶、足部按 摩器、成人奶粉、成人纸尿裤、保温杯等在内的市场价值近200万元的适老化产品,为特殊老年群体提 供照护物资与专业设备。截至目前,京东家电家居适老产品供给同比增长超100%,已拓展适老品类87 个,覆盖品牌超3000个,适老商品数量超50万款。此外,京东还发布了《2025年适老化居家生活蓝皮 书》,系统梳理老年群体在起居、沐浴、出行 ...
数字技术助老托起银龄幸福,打通助老公益“最后一公里”
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-29 12:12
"出门独自一人,归家一灯相伴",这是不少空巢老人、留守老人的生活常态。对于他们来说,每日买菜 做饭是桩费钱费精力的难事,就盼着有人帮衬、常被惦记。近年来,不少地方通过政府购买服务或财政 补贴方式建设长者食堂,助餐成为当下应对人口老龄化社会的一种积极形式。但这种老人助餐模式却不 适应于政府财力有限、村集体收入薄弱的乡村。七普数据显示,我国农村60岁及以上老年人约为1.2亿 人。其中,留守老人较多,且经济欠发达的中西部地区农村留守老人占比更高。 "银杏家园"项目从解决老人的核心刚需入手,提供免费或低价膳食,保障老人营养均衡,特别是有足够 的蛋白质摄入。同时,食堂聚餐的模式又打破了许多老人独居寡言的状态,重建老人的日常生活。 更难能可贵的是,依托抖音的平台优势,"银杏家园"让老人们的真实需求被看到,让更多关爱精准抵 达。目前,"银杏家园"每个站点都注册了抖音账号,定期直播助餐过程,让子女打开手机就能看到父母 的实时状态,同时也接受公众的监督。另外,头部创作达人会受邀来到站点探访和直播,记录乡村老人 的现实困境,让网友看到站点老人的真实受助场景,将公益变成充满温情的"身边的日常生活",令每一 次温暖的记录都成为传递信 ...
西安小伙自制“拍拍卡” 串联起身边的善意
Huan Qiu Wang· 2025-06-30 00:17
Core Idea - The article highlights the inspiring story of Zhao Chen, a young man in Xi'an who has dedicated 11 years to helping elderly individuals in need, showcasing the power of small acts of kindness and community support [1][2][3]. Group 1: Zhao Chen's Initiatives - Zhao Chen has been actively helping elderly people during his daily two-hour commute on the subway, often assisting those struggling with heavy luggage or finding their way [2][3]. - His motivation to help began in 2014 after a personal experience where a stranger helped his mother, leading him to pay attention to the elderly around him [2][3]. - Zhao Chen has created a "pat me if you need help" card to encourage more people to offer assistance, which has gained traction among volunteers from various backgrounds [5][10]. Group 2: Community Engagement - Zhao Chen's efforts have led to the formation of the "With Children Helping the Elderly Volunteer Program," which has attracted participants from diverse professions, including students and retired military personnel [5][11]. - The initiative has evolved from simple assistance to deeper connections, with Zhao Chen often sharing meals and conversations with the elderly, enhancing their emotional well-being [6][8]. - The program has inspired many volunteers to overcome their social anxieties and engage with the elderly, fostering a sense of community and support [11][13]. Group 3: Broader Impact - Zhao Chen's actions have sparked a movement, with thousands of volunteers responding to his call for kindness, creating a network of support for the elderly [8][13]. - The initiative has also led to the development of a "Helping the Elderly" app, allowing children to request assistance for their parents living far away, further expanding the reach of Zhao Chen's mission [11][13]. - The overall message emphasizes that warmth and kindness can be found in everyday interactions, encouraging a culture of mutual support among community members [13].
镜头聚焦助老温情,数字编织公益网络
Zhong Guo Xin Wen Wang· 2025-05-15 06:42
Group 1 - The core idea of the news is the "Ginkgo Home" public welfare project, which aims to address the basic needs of elderly individuals over 60, particularly focusing on meal assistance and bridging the digital divide [1][4] - As of the end of 2024, the project has established 26 service stations across 9 provinces in China, providing over 240,000 meal services and benefiting more than 320,000 elderly individuals [1][4] - The project utilizes social media to raise awareness and encourage public participation, with 700,000 users donating a total of 17.43 million yuan, and nearly 6,000 businesses contributing 370,000 yuan through sales [4] Group 2 - The "Ginkgo Home" initiative also includes educational components, teaching elderly individuals how to use smartphones and understand online safety, thereby enhancing their digital literacy and self-protection awareness [4][5] - The project has been recognized in a digital public welfare storytelling campaign, highlighting the importance of using the internet to connect and address the real needs of the elderly [5] - The initiative fosters a broader social care network, encouraging more people to engage in elderly assistance actions, thus creating a more connected and caring community [5]