北冰南展西扩东进
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从“遥不可及”到“触手可及” “北冰南展”新风尚激发冰雪消费新热潮
Yang Shi Wang· 2025-11-26 12:42
Core Viewpoint - The integration of ice and snow sports with tourism and leisure activities is becoming a new regional recreational choice in the Yangtze River Delta, driven by the "North Ice South Exhibition, West Expansion East Advancement" strategy [1]. Group 1: Industry Growth - Numerous indoor ski resorts are emerging in the Yangtze River Delta, indicating a significant growth in the ice and snow sports industry [1]. - The ice and snow industry has transitioned from a niche market to a mainstream activity, attracting 500,000 visitors annually to the Binhu ice and snow venue, generating 180 million yuan in tourism consumption [5]. Group 2: Consumer Engagement - Indoor ski resorts in Wuxi are bustling with activity, featuring professional coaching teams and tiered ski slopes that allow beginners to quickly engage with ice and snow sports [3]. - Visitors express excitement about their experiences, highlighting the appeal of indoor skiing as a new leisure activity [3]. Group 3: Strategic Development - Wuxi's cultural and tourism departments are actively promoting the integration of "sports + tourism," positioning ice and snow projects as a vital supplement to seasonal consumption gaps [7]. - The popularization of ice and snow sports in southern regions reflects a resonance between consumer upgrades and industrial transformation, indicating a promising future for the ice and snow economy in the Yangtze River Delta [7].
助力校园冰雪运动发展,“绿舟杯”上海市中小学生滑雪锦标赛成功举办
Xin Lang Cai Jing· 2025-09-23 13:49
Core Points - The 2025 "Green Boat Cup" Shanghai Middle and Primary School Skiing Championship successfully concluded, marking its third edition with increased influence and participation [2] - The event was guided by the Shanghai Municipal Education Commission and the Shanghai Sports Bureau, and involved multiple organizations for its execution [2][4] Event Overview - The competition featured two events: snowboard giant slalom and alpine giant slalom, attracting over 300 students from 150 schools across the city [2] - The event provided a platform for students to showcase their skiing skills and engage in friendly competition [2] Venue and Organization - The event took place at the Traffic Bank Yao Xue Ice and Snow World, which is recognized as a leading indoor snow skiing venue, featuring a 314-meter long track with a maximum slope of 22 degrees [9] - The competition adhered to national winter sports competition rules, ensuring a professional and safe environment for young athletes [9] National Strategy and Development - The "Green Boat Cup" aligns with national strategies to promote ice and snow sports among youth, responding to the call for 300 million people to participate in winter sports [11] - The event aims to create a sustainable development model for ice and snow sports in Shanghai, enhancing the training and promotion of young skiing talents [12][22] Educational Integration - Since the 2022 Beijing Winter Olympics, Shanghai's education system has actively integrated ice and snow sports into school curricula and extracurricular activities [14] - The event supports the "Healthy First" educational philosophy, promoting physical health and engagement in sports among students [14][16] Social Responsibility and Brand Value - The event showcased the social responsibility of participating organizations, enhancing their brand value through community engagement and high-quality training conditions [18] - The collaboration among various stakeholders has led to a positive social response and increased media attention [18] Future Prospects - The event has set a precedent for future competitions, with plans to expand the scope of ice and snow sports in schools and develop a comprehensive training system [21][22] - The ongoing efforts aim to cultivate a new generation of skiing talents, contributing to the broader development of ice and snow sports in southern China [22]