Core Insights - Meituan released the 2025 Polaris Medical Aesthetics List, featuring 152 medical aesthetic institutions and 240 doctors from 39 cities, evaluated through 927 professional assessment points and expert reviews [1] - The 2025 list combines institutional and doctor rankings, utilizing 140 institutional evaluation dimensions and 33 doctor evaluation standards to assist users in precise matching of needs [1] - The Polaris Medical Aesthetics List aims to establish a dual-track evaluation system based on medical professionalism and user reputation, comparable to the "Black Pearl" in the medical aesthetics industry [1] Industry Developments - The 2025 list includes 12 cities for the first time and features Hong Kong medical aesthetic institutions, highlighting the expanding influence of the list in the industry [1] - Meituan's medical aesthetics sector has rapidly developed in the Hong Kong and Macau markets, currently aggregating 460 quality medical aesthetic institutions [1] - The platform plans to introduce AI-driven tools such as AI shopping assistants and AI consultants to enhance operational efficiency for institutions [1] Strategic Goals - Meituan aims to connect high-quality medical aesthetic resources in Hong Kong with the vast consumer market in mainland China, enriching options for consumers seeking aesthetic services [2] - The company plans to optimize cross-border appointment and medical insurance services, creating synergies between "Hong Kong services" and "mainland experiences" to set new benchmarks in the Asia-Pacific medical aesthetics market [2]

Core Insights - Meituan released the 2025 Polaris Medical Aesthetic List, featuring 152 medical aesthetic institutions and 240 doctors from 39 cities, with a notable presence from first-tier cities and an expansion into smaller cities [1][2] - The Polaris List has undergone significant upgrades, merging the institution and doctor rankings into a unified evaluation system, enhancing the assessment's professionalism and accuracy [1][2][5] Group 1: Evaluation Mechanism - A panel of 10 leading industry professors established key evaluation dimensions and clinical standards, creating 927 assessment points for institutions and doctors [1][5] - The evaluation process includes expanded user research, incorporating mystery visits and user feedback from the past year to improve service quality [1][4][9] Group 2: Consumer Behavior - Medical aesthetic consumers are increasingly rational and individualized, shifting from relying on others' experiences to their own feelings in decision-making [2][3] - Safety and effectiveness remain the primary decision factors for consumers, with over 7 million users utilizing Meituan's "Safe Beauty" service for product verification this year [4][6] Group 3: Industry Trends - Nearly 9,500 new medical aesthetic institutions opened this year, indicating a growing market, while over 200 upstream brands joined the platform [7][10] - The online transaction growth rate for non-invasive anti-aging, hydration, and injection shaping services exceeded 30%, with nearly 70% of demand focused on maintenance and anti-aging projects [9] Group 4: Institutional Support - The Polaris List not only honors institutions but also provides them with detailed evaluation reports and improvement suggestions to enhance service processes [7][9] - Institutions that made the list reported a 300% increase in order volume, demonstrating the list's impact on visibility and consumer trust [8] Group 5: Future Initiatives - Meituan plans to enhance its evaluation transparency by publicly sharing assessment criteria and expanding user feedback, aiming to support institutions in digital transformation and professional service enhancement [10][11] - New initiatives include AI-driven tools to assist merchants in improving operational efficiency and a focus on building a robust supply chain for better consumer protection [10][11]