Core Viewpoint - The medical beauty industry in China faces a significant trust crisis, with a high number of illegal practitioners and a growing demand for personalized aesthetic treatments. Companies like Meituan are stepping in to bridge the trust gap between consumers and medical institutions through initiatives like the "North Star Medical Beauty List" [3][4][5]. Group 1: Industry Challenges - The number of illegal practitioners in China's medical beauty industry is nine times that of compliant practitioners, and the number of black clinics is six times that of regular clinics [3]. - There is a growing consumer demand for medical beauty services, particularly among younger demographics aged 20-34, who are increasingly seeking personalized aesthetic solutions [3][4]. Group 2: Meituan's Initiatives - Meituan aims to be a "third party" to resolve trust issues between users and institutions by launching the "North Star Medical Beauty List," which evaluates medical institutions and doctors based on strict criteria [4][7]. - The evaluation process for the North Star List includes input from ten leading industry professors, over 927 assessment points, and more than 364 million real user reviews [7][15]. Group 3: Consumer Behavior - Consumers are increasingly willing to invest rationally in beauty treatments, with a significant portion of demand focused on maintenance and anti-aging projects, showing a year-on-year growth rate exceeding 30% for non-invasive treatments [9][10]. - Safety concerns regarding the quality of drugs, compliance of institutions, and qualifications of doctors remain the primary worries for consumers in the medical beauty sector [10][12]. Group 4: Data-Driven Solutions - Meituan has developed a dual-track evaluation system that combines medical professionalism and user reputation to enhance consumer decision-making efficiency and service experience [13][15]. - The platform has introduced a "Rest Assured Beauty" service that collaborates with regulatory bodies to ensure the traceability of medical products, aiming to standardize non-standardized services in the medical beauty industry [23][38]. Group 5: Market Expansion - The North Star List reflects the ongoing expansion and prosperity of the offline medical beauty ecosystem, with more institutions in lower-tier cities gaining visibility and brand recognition [40][41]. - The list has also included institutions from Hong Kong, indicating a merging of the medical beauty markets between Hong Kong and mainland China [41]. Group 6: Future Directions - Meituan plans to introduce AI-driven tools to support marketing, consulting, and operations for medical institutions, aiming to embed itself deeper into the industry's value chain [44][45]. - The company is committed to building credibility and enhancing its product capabilities while innovating supply chain models to support the transformation of medical beauty institutions [45].

Core Insights - Meituan released the 2025 Polaris Medical Aesthetic List, featuring 152 medical aesthetic institutions and 240 doctors from 39 cities, with a notable presence from first-tier cities and an expansion into smaller cities [1][2] - The Polaris List has undergone significant upgrades, merging the institution and doctor rankings into a unified evaluation system, enhancing the assessment's professionalism and accuracy [1][2][5] Group 1: Evaluation Mechanism - A panel of 10 leading industry professors established key evaluation dimensions and clinical standards, creating 927 assessment points for institutions and doctors [1][5] - The evaluation process includes expanded user research, incorporating mystery visits and user feedback from the past year to improve service quality [1][4][9] Group 2: Consumer Behavior - Medical aesthetic consumers are increasingly rational and individualized, shifting from relying on others' experiences to their own feelings in decision-making [2][3] - Safety and effectiveness remain the primary decision factors for consumers, with over 7 million users utilizing Meituan's "Safe Beauty" service for product verification this year [4][6] Group 3: Industry Trends - Nearly 9,500 new medical aesthetic institutions opened this year, indicating a growing market, while over 200 upstream brands joined the platform [7][10] - The online transaction growth rate for non-invasive anti-aging, hydration, and injection shaping services exceeded 30%, with nearly 70% of demand focused on maintenance and anti-aging projects [9] Group 4: Institutional Support - The Polaris List not only honors institutions but also provides them with detailed evaluation reports and improvement suggestions to enhance service processes [7][9] - Institutions that made the list reported a 300% increase in order volume, demonstrating the list's impact on visibility and consumer trust [8] Group 5: Future Initiatives - Meituan plans to enhance its evaluation transparency by publicly sharing assessment criteria and expanding user feedback, aiming to support institutions in digital transformation and professional service enhancement [10][11] - New initiatives include AI-driven tools to assist merchants in improving operational efficiency and a focus on building a robust supply chain for better consumer protection [10][11]

Group 1 - The core idea of the news is that Meituan's "Safe Beauty" initiative is significantly enhancing consumer trust in the medical beauty industry through AIoT smart verification hardware and services, leading to increased user satisfaction and repeat purchase intentions [1][2] - By June 2025, Meituan's "Safe Beauty" has provided over 7 million verification services and installed more than 4,000 self-developed AIoT smart verification devices for over 2,000 medical beauty institutions [1] - Over 88.6% of users who experienced the "Safe Beauty" verification process expressed a desire to continue choosing institutions with similar verification services on the platform [1] Group 2 - In the first half of 2025, more than 15 upstream brands joined the "Safe Beauty 100,000 Verification Club," with a total of over 100,000 verifications conducted [2] - The overall brand scale using "Safe Beauty" smart verification devices increased by 13.1% compared to 2024 [2] - There is a notable increase in user attention towards the qualifications and professional backgrounds of medical staff [2]