"新氧尊重上游合作伙伴的合理商业安排，但坚决反对任何以'安全'为名、通过传播不实或误导性信息来损害医疗机构商誉、制 造消费者恐慌、干预正常市场竞争的行为。"新氧青春诊所进一步表示，这既伤害了消费者的信任，也破坏了行业应有的专业与 秩序。 在业内看来，这场围绕产品授权、渠道合规的交锋，背后是上游厂商与终端医美机构对产品定价权的博弈。而在我国持续扩容 的医美市场中，未经官方授权却售卖相关产品的现象并不鲜见，这一行业痛点也愈发凸显我国医美产业从"野蛮生长"向"规范发 展"转型的必然趋势。 医美行业上游厂商与终端机构之间的"拉锯战"正浮出水面。 日前，普丽妍通过官微发布声明，直指安徽合肥韩美整形外科医院、新氧青春诊所等医疗机构为"非官方授权合作机构"，称其 未通过正规渠道采购产品，公司不保障产品真伪，且未对相关医护人员开展过产品专业培训，警示存在消费者健康安全风险。 面对普丽妍的公开"指控"，新氧青春诊所也迅速回应。一方面，其明确表示所用普丽妍产品均由具备医疗器械经营资质的企业 依法供货，可通过国家药监部门 UDI（医疗器械唯一标识）进行真伪查询和全流程追溯；同时强调新氧全国门店均为依法批准 的医疗机构，相关医生执业 ...

Core Viewpoint - The ongoing conflict between upstream manufacturers and downstream medical beauty institutions highlights the challenges in product authorization and market pricing within the medical aesthetics industry, indicating a shift from "wild growth" to "regulated development" in China’s medical beauty market [4][5]. Group 1: Industry Dynamics - The medical beauty industry is experiencing a tug-of-war over product pricing and authorization, with companies like Purity and New Oxygen at the forefront of this conflict [4][5]. - New Oxygen's low pricing strategies for products like "Miracle Youth 3.0" have disrupted traditional pricing structures, leading to tensions with upstream manufacturers [8][9]. - The market for youth-enhancing products, such as the "童颜针" (youth needle), has seen rapid growth, with estimates suggesting it will reach a scale of 100 billion in five years, up from over 30 billion last year [7]. Group 2: Compliance and Regulation - There are significant compliance concerns regarding the sourcing of medical products, with allegations that New Oxygen has used products without proper authorization, raising questions about product safety and traceability [11][12]. - Legal experts emphasize the importance of purchasing medical devices from authorized sources to ensure compliance with regulations, highlighting the potential penalties for non-compliance [12]. - The medical beauty industry faces challenges with counterfeit products and unauthorized sales, necessitating stronger regulatory measures and consumer awareness [15][16]. Group 3: Consumer Safety and Market Integrity - The prevalence of unauthorized medical beauty institutions and counterfeit products poses a significant risk to consumer safety, with only 35% of products in circulation being genuine [9][15]. - Industry leaders argue that lowering prices for legitimate medical beauty services is essential to combat the prevalence of "black medical beauty" practices, which thrive on high prices in the legitimate market [9][10]. - There is a call for a collaborative approach among manufacturers, medical institutions, and regulatory bodies to ensure consumer rights and product quality are prioritized in the evolving medical beauty landscape [17].

Core Viewpoint - The medical beauty industry is experiencing a transition from chaotic growth to regulated development, with increasing scrutiny on issues such as false advertising, illegal operations, and unlicensed medical practices [1] Group 1: Industry Challenges - The medical beauty sector is facing rampant issues including misleading promotions and illegal injections, which have been highlighted in various media reports [1] - Recent investigations revealed that some legitimate medical beauty institutions are involved in deceptive practices, including unauthorized injections and the use of smuggled products [1] Group 2: Regulatory Measures - Guangdong province is implementing a multi-faceted approach to address these issues, involving collaboration among health, drug supervision, police, and market regulation departments [2] - New regulations have been introduced, such as the prohibition of non-medically necessary cosmetic procedures for minors and the requirement for public institutions to sell medical supplies at zero markup [2][3] - A comprehensive regulatory network has been established, with a focus on dynamic policy improvements based on emerging issues [3] Group 3: Enforcement Actions - In 2022, a special campaign led to the closure of 217 illegal medical beauty establishments and fines totaling 38.6 million yuan [3] - Ongoing joint enforcement actions are transforming regulatory measures from theoretical frameworks into practical applications, ensuring compliance and safety [5][6] - The introduction of a "double review system" for injectable medical devices aims to close loopholes in online sales [3] Group 4: Future Outlook - The ongoing transformation in the medical beauty industry in Guangdong is expected to lead to a more regulated and orderly market, enhancing public safety and trust [6] - The collaborative efforts among various regulatory bodies are designed to create a robust framework for the sustainable development of the medical beauty sector [6]