医美行业规范发展

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重拳出击 广东多部门持续合力整治医美乱象
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-11 15:34
Core Viewpoint - The medical beauty industry is experiencing a transition from chaotic growth to regulated development, with increasing scrutiny on issues such as false advertising, illegal operations, and unlicensed medical practices [1] Group 1: Industry Challenges - The medical beauty sector is facing rampant issues including misleading promotions and illegal injections, which have been highlighted in various media reports [1] - Recent investigations revealed that some legitimate medical beauty institutions are involved in deceptive practices, including unauthorized injections and the use of smuggled products [1] Group 2: Regulatory Measures - Guangdong province is implementing a multi-faceted approach to address these issues, involving collaboration among health, drug supervision, police, and market regulation departments [2] - New regulations have been introduced, such as the prohibition of non-medically necessary cosmetic procedures for minors and the requirement for public institutions to sell medical supplies at zero markup [2][3] - A comprehensive regulatory network has been established, with a focus on dynamic policy improvements based on emerging issues [3] Group 3: Enforcement Actions - In 2022, a special campaign led to the closure of 217 illegal medical beauty establishments and fines totaling 38.6 million yuan [3] - Ongoing joint enforcement actions are transforming regulatory measures from theoretical frameworks into practical applications, ensuring compliance and safety [5][6] - The introduction of a "double review system" for injectable medical devices aims to close loopholes in online sales [3] Group 4: Future Outlook - The ongoing transformation in the medical beauty industry in Guangdong is expected to lead to a more regulated and orderly market, enhancing public safety and trust [6] - The collaborative efforts among various regulatory bodies are designed to create a robust framework for the sustainable development of the medical beauty sector [6]