Core Viewpoint - The article discusses the rising trend of cosmetic procedures among high school graduates during the summer after college entrance examinations, highlighting both the appeal and the associated risks of these medical beauty services [1][9]. Group 1: Trends in Cosmetic Procedures - There has been a significant increase in the number of high school graduates seeking cosmetic procedures, with a reported 30% rise in patient visits to cosmetic surgery departments during the summer [4]. - Popular procedures among graduates include double eyelid surgery, acne treatment, and non-surgical options like "skin tightening" and hyaluronic acid injections [5][6]. - Medical institutions are actively promoting special offers for graduates, with discounts ranging from 60% to 80% on various cosmetic treatments [6]. Group 2: Risks and Concerns - Experts warn that many young individuals and their parents are unaware of the potential risks associated with cosmetic procedures, emphasizing the need for rational decision-making [1][9]. - There are concerns about the psychological impact of cosmetic procedures, with some individuals experiencing negative outcomes, such as increased anxiety or dissatisfaction with results [7][8]. - Medical professionals advise against certain invasive procedures for individuals under 18, citing concerns about physical maturity and the evolving nature of personal aesthetics [11][14]. Group 3: Education and Awareness - Experts stress the importance of educating young people about the risks and realities of cosmetic procedures, advocating for a healthy and realistic approach to beauty [14][15]. - The influence of social media and advertising is noted as a significant factor driving the trend, with calls for better regulation of the cosmetic industry to protect young consumers [13][15]. - Parents are encouraged to guide their children in developing a healthy self-image and to be cautious of misleading marketing claims from cosmetic service providers [14][15].

Core Insights - A transformation regarding "appearance" is emerging among the youth, particularly after the college entrance examination [1] - The trend of cosmetic procedures is replacing traditional summer activities like driving school and travel, with significant increases in orders for procedures such as double eyelid surgery and teeth whitening [2][5] - The rise in cosmetic procedures among high school graduates is driven by social media and appearance anxiety, with over half of high school students reporting concerns about their looks [3][10] Group 1: Trends in Cosmetic Procedures - There has been a 108% increase in orders for vision correction surgeries in the week following the college entrance exam, alongside a 30% rise in teeth whitening and skin management procedures [8][10] - Medical institutions are experiencing a surge in student patients, with outpatient visits increasing by 10% to 30% and surgical volumes rising significantly during the summer months [7][8] - The trend is expected to peak between late July and August, as students prepare for university [8] Group 2: Psychological Factors - The phenomenon of "spotlight effect" contributes to heightened appearance anxiety among youth, leading to a distorted self-perception and increased worry about looks [10][11] - A survey indicates that 57.03% of high school students experience some level of appearance anxiety, with a higher prevalence among girls (61.85%) compared to boys (47.78%) [11][13] - The pressure from social media and peer comparisons exacerbates this anxiety, creating a cycle of self-doubt and concern about physical appearance [14] Group 3: Market Dynamics - The cosmetic surgery market is becoming increasingly accessible to younger demographics, with marketing strategies targeting students and offering summer discounts [20][21] - Data shows that individuals aged 18 to 24 engage most frequently with cosmetic content, with nearly half of those under 25 expressing interest in cosmetic procedures [21][22] - The trend is also evident in lower-tier cities, where 38.4% of individuals have tried cosmetic procedures, indicating a shift towards a broader consumer base [24][26] Group 4: Shift Towards Light Cosmetic Procedures - The market is seeing a preference for "light cosmetic" procedures that are less invasive and have quicker recovery times, appealing to younger consumers [28][29] - A report indicates that 61.9% of consumers plan to spend less than 10,000 yuan on cosmetic procedures in 2025, reflecting a trend towards budget-friendly options [30] - The focus is shifting from major surgeries to less invasive treatments, which are marketed as effective yet affordable solutions for beauty enhancement [29][32]