开学季来临，一些医美机构打出"凭学生证做双眼皮享八折""大学生隆鼻按高考成绩1分抵1元"等广告， 招揽青少年。值得警惕的是，当下医美行业存在不少乱象，消费陷阱与违规操作频现，"免费承诺""私 下服务"等套路屡见不鲜。 2023年4月，在北京工作的陆露(化名)被一家美容机构的促销活动吸引：如果能成为其品牌形象代言 人，完成36次美容打卡，13780元"诚意金"则全额退还。抱着对"免费美容"的期待，陆露与该机构签订 协议并付了款，没想到，为了这个"优惠"活动竟打了一场耗时近一年的官司。 "刚开始预约很顺利，前3个月完成了12次服务。但从2023年8月开始，机构突然变了脸。"陆露说，她先 后近20次通过微信预约服务，却屡被工作人员以"美容师请假""仪器检修""预约已满"等理由拒绝。有时 好不容易预约成功，到店后又被临时告知"无法提供服务"，只能改期。 直到2024年4月协议到期，陆露的打卡次数停留在35次，差1次未能完成约定。当陆露要求退还"诚意 金"时，美容机构以"未达标"为由拒绝退款。 庭审中，李医生辩称自己使用的是"正规二类医疗器械"，不存在过错；美容诊所则表示，此次服务发生 在李医生家中，药品非诊所提供，与 ...

研究报告 2025/08 www.leadleo.com 2025年 中国医疗美容市场洞察报告：轻医美如何 用"生活化场景"开拓新增长极？ 2025 China Medical Aesthetics Industry 2025年中国医療美容産業 报告标签：医疗美容、生活美容、轻医美 主笔人：钟琪 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性 文件（在报告中另行标明出处者除外）。 ，任何人不得以任何方式擅自 复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院 "或"头豹"的商号、商标，头豹研究院无任何前述名称之外的其他分支机构，也未授权或聘用其他任何 第三方代表头豹研究院开展商业活动。 研究报告 | 2025/08 中国医疗美容行业 摘要 医疗美容与生活美容均以满足国民日益增长 的美容需求为目的，融合发展具有协同优势。 全球及中国市场将传统医美划分为轻医美与 重医美，轻医美因其创伤小、风险可控而更 受消费者欢迎，细分光电类项目成为医美与 生 ...

暑期医美市场升温，准大学生偏好明显 暑假期间，不少医院的整形美容科迎来就诊高峰。在中国医学科学院整形外科医院，面颈整形科主 任医师周栩观察到，近年来每到暑期，门诊里的年轻面孔就多了起来，其中不乏即将步入大学的"准大 学生"。 高考结束后，准大学生们迎来了漫长假期。不少年轻人将目光投向了医美，希望以全新形象迎接大 学生活。其中，"微整形"受到欢迎，双眼皮手术也备受青睐。 如何正确对待暑期集中释放的医美需求？选择微整形或双眼皮手术，有哪些注意事项？专家进行了 解答。 "除了高中毕业生，暑期求美群体里还包括在校大学生和大学应届毕业生。"该医院面颈整形科主任 王太玲介绍，他们多由家长陪同，普遍偏好恢复期短、风险较低的医美项目。例如，手术类项目以双眼 皮手术为主；注射类项目，主要通过瘦脸针调整脸型，或用玻尿酸隆鼻、丰下巴来改善轮廓；光电类项 目，以色素痣的手术切除或激光治疗为主。 那么，什么是医美？什么是"微整形"？ "医美就是医疗美容，是用药物、手术、医疗器械或者其他具有创伤性、侵入性的医学技术方法， 对人的容貌和各部位的形态进行修复或者重塑。"周栩介绍，医疗美容的本质是医疗行为，提供医疗美 容服务的必须是医疗机构。 ...

Core Insights - The article highlights a surge in cosmetic procedures among high school graduates during the summer vacation, driven by parental support and societal pressures regarding beauty standards [1][2][3] Group 1: Industry Trends - There has been a significant increase in cosmetic surgeries, with some hospitals reporting a more than 30% rise in procedures since the end of the college entrance examination [3] - Cosmetic surgery institutions are offering special summer packages targeting students, with consultation volumes reported to be three to four times higher than usual [3] - Promotional campaigns such as "Summer You Are the Most Beautiful" offer discounts for students undergoing multiple procedures, indicating a competitive market environment [3] Group 2: Psychological and Health Risks - The trend of "low-age cosmetic surgery" raises concerns about potential physical and psychological risks, as many adolescents are not fully developed and may face health issues from early cosmetic interventions [4] - Psychological impacts include increased body image anxiety and disorders, with some adolescents developing eating disorders or severe emotional disturbances linked to their appearance [5][6] - Experts emphasize the need for a more diverse understanding of beauty and the importance of mental health support for young individuals pursuing cosmetic enhancements [6][7] Group 3: Regulatory Recommendations - Experts call for stricter regulations on cosmetic surgery advertising, particularly those targeting minors, to prevent the promotion of unrealistic beauty standards and associated anxieties [7] - Recommendations include engaging parents and schools in discussions about healthy self-image and the dangers of cosmetic surgery, as well as advocating for legal measures to restrict non-medical cosmetic procedures for minors [7]

Group 1 - The "youth economy" is thriving post-exams, with medical beauty institutions experiencing their busiest season as students combine beauty treatments with travel [1][4] - There is a notable increase in student patients, with a reported 10% to 30% rise in visits to dermatology departments and over a hundred additional surgeries per month in cosmetic centers during July and August [5][6] - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial fillers, with demand increasing by 30% compared to regular periods [5][6] Group 2 - Many students are traveling abroad for medical beauty treatments, particularly to South Korea, where the cost-effectiveness and quality of services attract them [7][8] - Social media plays a significant role in promoting the trend, with discussions and content related to beauty treatments and travel gaining immense popularity [9] - The collaboration of medical beauty and tourism services is crucial, with South Korea offering comprehensive packages that include medical visas and local support for foreign patients [11] Group 3 - Cities like Chengdu are positioning themselves as medical beauty hubs, with plans to generate 100 billion yuan in revenue by 2025 through strategic development policies [11][12] - The shift in consumer preferences towards integrated wellness and beauty experiences is creating opportunities for new business models that combine medical beauty with tourism [12] - The industry faces challenges, including the risk of students falling prey to low-cost, unregulated clinics and the potential for miscommunication during overseas treatments [13][14]

Core Viewpoint - The article highlights the booming trend of "medical beauty + tourism" among young students in China, particularly after the college entrance examination, indicating a significant increase in demand for cosmetic procedures during the summer months [3][10][11]. Group 1: Market Trends - The summer period post-exams sees a surge in medical beauty procedures, with reports indicating a 10% to 30% increase in student patients at certain hospitals [5][8]. - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial contouring, with a reported 30% increase in related business during the summer [7][10]. - The trend of students traveling to major cities or abroad for cosmetic procedures is growing, with a notable flow from second and third-tier cities to first-tier cities and international destinations like South Korea and Japan [8][10]. Group 2: Economic Impact - The report from Deloitte indicates that 31% of middle to high-income individuals plan to seek cosmetic procedures abroad in 2024, translating to over 9 million potential outbound medical beauty seekers based on current estimates [10]. - Chengdu is positioning itself as an "international medical beauty capital," with plans to achieve a revenue target of 100 billion yuan by 2025 [16]. Group 3: Consumer Behavior - Young consumers are increasingly calculating the cost-benefit ratio of beauty procedures, often opting for international options due to lower prices and perceived higher quality [9][14]. - Social media plays a significant role in promoting this trend, with platforms like Xiaohongshu and Douyin generating substantial discussions and views on beauty transformations and travel experiences [11]. Group 4: Service and Infrastructure - South Korea offers comprehensive services for medical tourists, including medical visas and bilingual support, enhancing the appeal for Chinese students seeking cosmetic procedures [15]. - Domestic cities are also exploring innovative models that combine tourism and medical beauty, with initiatives to develop unique beauty tourism routes [16]. Group 5: Risks and Challenges - Despite the growing trend, there are significant risks associated with low-cost procedures, including the potential for infections and financial pitfalls from "beauty loans" [18][19]. - Language barriers and lack of regulatory oversight for local guides can lead to miscommunication and unsafe practices in foreign medical settings [20].

Core Insights - The article highlights the booming trend of "medical beauty" combined with tourism among young students during the summer after the college entrance examination, indicating a significant shift in consumer behavior towards beauty treatments and travel experiences [2][6][10] Group 1: Industry Trends - The summer period sees a 10% to 30% increase in student patients at dermatology clinics, with surgical procedures at cosmetic centers rising by over 100 cases monthly during July and August [3][4] - Popular procedures among students include double eyelid surgery, rhinoplasty, and facial fillers, with demand increasing by 30% compared to regular periods [3][4] - The trend of students traveling from second and third-tier cities to first-tier cities for cosmetic procedures is notable, with international destinations like South Korea and Japan being preferred [4][5] Group 2: Economic Impact - A report indicates that 31% of middle to high-income individuals plan to seek cosmetic procedures abroad in 2024, translating to over 9 million potential outbound medical beauty consumers based on current estimates [5][6] - The medical beauty industry in Chengdu aims for a revenue target of 100 billion yuan by 2025, supported by local government policies promoting the sector [9] Group 3: Consumer Behavior - Social media platforms like Xiaohongshu and Douyin have significantly influenced the popularity of "medical beauty + tourism," with discussions and views on related topics exceeding 100 million [6] - Young consumers are increasingly calculating the cost-effectiveness of procedures abroad, with significant price differences noted between domestic and international options [5][8] Group 4: Regulatory and Safety Concerns - The article raises concerns about the risks associated with cosmetic procedures, particularly for students who may fall victim to unregulated clinics and financial traps [10][11] - Issues such as language barriers and lack of oversight for local guides in foreign countries can lead to complications for consumers seeking medical beauty services [10][11]

Core Viewpoint - The rising trend of cosmetic procedures among teenagers, particularly during the summer vacation, raises concerns about the psychological implications and the appropriateness of such interventions for minors [1][5][8]. Group 1: Trends in Teen Cosmetic Procedures - There is a noticeable increase in teenagers seeking cosmetic surgeries, with some as young as 11 years old participating in these procedures [3][4]. - The demographic of cosmetic surgery seekers is becoming younger, with many high school graduates and even middle school students expressing interest in procedures like double eyelid surgery and rhinoplasty [4][5]. - A report from the China Consumers Association indicates that individuals under 20 years old account for 11.12% of cosmetic procedure consumers [3]. Group 2: Psychological Factors and Family Dynamics - Many teenagers experience "appearance anxiety," often exacerbated by social media influences, leading to conflicts with parents over cosmetic procedures [2][8]. - The desire for cosmetic enhancements is sometimes linked to deeper psychological issues, such as the need for social acceptance and self-identity [8][10]. - Parents report feeling shocked and concerned about their children's strong desires for cosmetic surgery, indicating a disconnect between parental perceptions of their children's appearance and the children's self-image [2][8]. Group 3: Medical and Ethical Considerations - Medical professionals emphasize that minors should not undergo cosmetic procedures due to ongoing physical development and potential psychological impacts [5][7]. - Current regulations in China state that individuals under 18 should not undergo non-essential cosmetic procedures without parental consent and thorough medical evaluation [5][6]. - Experts warn that early cosmetic interventions can lead to long-term psychological dependencies and distorted body image perceptions among teenagers [10].

Core Insights - A transformation regarding "appearance" is emerging among the youth, particularly after the college entrance examination [1] - The trend of cosmetic procedures is replacing traditional summer activities like driving school and travel, with significant increases in orders for procedures such as double eyelid surgery and teeth whitening [2][5] - The rise in cosmetic procedures among high school graduates is driven by social media and appearance anxiety, with over half of high school students reporting concerns about their looks [3][10] Group 1: Trends in Cosmetic Procedures - There has been a 108% increase in orders for vision correction surgeries in the week following the college entrance exam, alongside a 30% rise in teeth whitening and skin management procedures [8][10] - Medical institutions are experiencing a surge in student patients, with outpatient visits increasing by 10% to 30% and surgical volumes rising significantly during the summer months [7][8] - The trend is expected to peak between late July and August, as students prepare for university [8] Group 2: Psychological Factors - The phenomenon of "spotlight effect" contributes to heightened appearance anxiety among youth, leading to a distorted self-perception and increased worry about looks [10][11] - A survey indicates that 57.03% of high school students experience some level of appearance anxiety, with a higher prevalence among girls (61.85%) compared to boys (47.78%) [11][13] - The pressure from social media and peer comparisons exacerbates this anxiety, creating a cycle of self-doubt and concern about physical appearance [14] Group 3: Market Dynamics - The cosmetic surgery market is becoming increasingly accessible to younger demographics, with marketing strategies targeting students and offering summer discounts [20][21] - Data shows that individuals aged 18 to 24 engage most frequently with cosmetic content, with nearly half of those under 25 expressing interest in cosmetic procedures [21][22] - The trend is also evident in lower-tier cities, where 38.4% of individuals have tried cosmetic procedures, indicating a shift towards a broader consumer base [24][26] Group 4: Shift Towards Light Cosmetic Procedures - The market is seeing a preference for "light cosmetic" procedures that are less invasive and have quicker recovery times, appealing to younger consumers [28][29] - A report indicates that 61.9% of consumers plan to spend less than 10,000 yuan on cosmetic procedures in 2025, reflecting a trend towards budget-friendly options [30] - The focus is shifting from major surgeries to less invasive treatments, which are marketed as effective yet affordable solutions for beauty enhancement [29][32]

Core Viewpoint - The article discusses the rising trend of cosmetic procedures among high school graduates during the summer after college entrance examinations, highlighting both the popularity and the associated risks of such medical aesthetics [1][2][3]. Group 1: Industry Trends - There has been a significant increase in cosmetic procedures among high school graduates, with some hospitals reporting a 10% to 30% rise in student patients during the summer months [3]. - The demand for cosmetic procedures, particularly among high school graduates, has led to a 30% increase in business volume for cosmetic surgery departments during the summer, with estimates indicating this trend is on the rise each year [3][5]. - Popular procedures among this demographic include double eyelid surgery, botulinum toxin injections, and hyaluronic acid fillers, with botulinum toxin being the most sought-after in recent years [3][5]. Group 2: Medical Risks and Considerations - Experts warn that the notion of "no risk" associated with micro-aesthetic procedures is misleading, as these procedures can have complications and should only be performed in qualified medical institutions [7][8]. - The physiological structures of minors are still developing, and their aesthetic perceptions are not fully formed, making them susceptible to unrealistic beauty standards influenced by external factors [9][10]. - There are potential psychological impacts on minors if the outcomes of cosmetic procedures do not meet their expectations, which can lead to emotional distress [10]. - Medical professionals advise against cosmetic procedures for minors unless there are significant physical issues that necessitate intervention, emphasizing the importance of parental guidance and education on healthy beauty standards [10][13]. Group 3: Types of Procedures and Complications - Cosmetic procedures are categorized into surgical (e.g., double eyelid surgery, rhinoplasty, liposuction) and non-surgical (e.g., light therapy, injections, thread lifting) [14]. - Non-surgical procedures, while generally perceived as less risky, can still lead to short-term complications such as skin redness, swelling, and long-term issues like pigmentation changes and scarring [14]. - Injection-related complications can include unevenness at the injection site, granuloma formation, and in rare cases, severe outcomes like skin necrosis or blindness [14].