Core Viewpoint - The article discusses the rising anxiety among young people regarding aging and the subsequent rush to medical beauty institutions, often leading to poor decisions and potential risks in treatments [3][4]. Group 1: Industry Trends - There is a growing trend of anxiety related to aging, amplified by social media, prompting individuals to seek medical beauty treatments urgently [3]. - Many consumers have become vulnerable to misleading practices in the medical beauty industry, often resulting in unnecessary treatments and high costs [4][6]. - The medical beauty industry is characterized by a mix of legitimate practices and unregulated operations, with illegal practitioners outnumbering compliant ones significantly [30][32]. Group 2: Consumer Trust and Verification - Platforms like Meituan's "放心美" (Safe Beauty) are implementing strict verification processes for medical beauty institutions, enhancing transparency and consumer trust [7][10]. - The "放心美" initiative connects directly with official data, allowing consumers to verify the legitimacy of treatments and products easily [10][41]. - The initiative has reportedly led to over 700 million verification instances, indicating a strong consumer response to the need for trust in medical beauty services [34]. Group 3: Doctor Selection and Accountability - Consumers now have access to verified information about doctors, including their qualifications and experience, which helps in making informed decisions [22][24]. - The verification process allows consumers to assess the credibility of medical professionals, reducing the reliance on institutional claims [22][23]. - The article emphasizes the importance of transparency in the selection of medical professionals, as consumers prefer to avoid risks associated with unqualified practitioners [24][42]. Group 4: Regulatory Environment - The article highlights the disparity between compliant medical beauty institutions and illegal operations, with the latter often engaging in aggressive pricing strategies due to lower operational costs [29][30]. - The medical beauty industry is undergoing a transformation towards greater compliance and transparency, driven by consumer demand for safety and quality [44][50]. - Meituan's initiatives, including the "北极星榜单" (North Star List) and "司南医生榜" (Compass Doctor List), aim to enhance the credibility of medical beauty services by providing objective assessments of institutions and practitioners [46][48].

Core Insights - Meituan Medical Beauty launched the "Safe Beauty" project to enhance transparency and safety in the medical beauty industry, collaborating with the China Association of Plastic Surgery and upstream brands [1][2] - The project has developed an AIoT smart verification hardware system that allows consumers to trace product origins using QR codes, with over 7 million verification services provided across 100 cities by June 2025 [1][2] - The initiative is expanding into emerging markets, with verification demand in non-first-tier cities expected to quadruple by 2025 compared to 2024, indicating a growing trend in the medical beauty sector [2][3] Group 1 - The "Safe Beauty" project aims to provide consumers with a transparent and secure medical beauty experience through product traceability and verification [1][2] - Meituan Medical Beauty has upgraded its AIoT smart verification system, introducing portable versions and dynamic data monitoring screens to enhance product tracking [1][3] - The project has already installed over 4,000 smart verification devices in more than 2,000 medical beauty institutions nationwide [1] Group 2 - The collaboration with the Suzhou Health Commission aims to implement smart verification devices in all medical beauty institutions in the city, integrating verification into the rating system for these institutions [2] - Emerging markets are showing a significant increase in verification demand, with cities like Shijiazhuang and Guiyang leading in growth rates [2] - Meituan Medical Beauty plans to enhance its services by improving product traceability, transparent medication practices, and disclosing doctor qualifications [2][3] Group 3 - The company is working on displaying certified doctor information and linking it to their clinical performance, with over 9,000 doctors' credentials already showcased [3] - The technology for product authenticity verification is being enhanced, including the development of live-streaming medication capabilities [3] - Meituan Medical Beauty will introduce multi-modal interaction capabilities, allowing businesses to create personalized digital representations for user engagement [3]