当全球流媒体竞争逐步进入存量博弈阶段，一条逆势上扬的增长曲线，正揭示出中国流媒体平台在海外市场的身位变化。 2026年1月20日，爱奇艺国际版发布《爱奇艺国际版2025全球内容热播榜》，榜单覆盖华语剧集、华语电影、华语动漫，以及非华语剧 集、电影、动漫六大类别，数据显示，过去一年，爱奇艺国际版内容播放量同比增长114.5%，其中，华语内容成为驱动这一增长的核 心动力。 不同于以往单一爆款的偶然带动，2025年的榜单呈现出更多元化的特征：从都市爱情、古装仙侠到国漫、传统文化IP改编电影，多类 型华语内容在不同海外市场形成热度。其背后，是爱奇艺在海外市场持续投入、本地化运营逐步见效后的阶段性回报，也标志着海外 业务作为平台第二增长曲线的确定性正在显现。 《爱你》领跑，华语内容撬动爱奇艺海外增长 回顾过去一年全球流媒体市场，华语内容的表现可以用"多点开花"来形容。 从年度榜单结构看，剧集依然是爱奇艺国际版最核心的消费品类，而华语剧集则成为其中的"主力军"。 过去，海外观众对华语内容的认知多局限于"古装"与"武侠"。但在2025年的榜单中，现代题材展现了极强的破圈能力。登顶华语剧集 榜首的《爱你》，成为年度播放量最高 ...

Core Insights - The Chinese drama industry is entering a golden period of international expansion, with a 114.5% year-on-year increase in content viewership on iQIYI's international platform, driven primarily by Chinese-language content [1] Group 1: Performance of Chinese Dramas - The top-performing dramas include "Love You" and "White Moon Fan Star," showcasing the appeal of Chinese dramas in overseas markets [1][3] - Other notable entries in the top 10 include "Morning Snow Record," "White Olive Tree," "Book Scroll Dream," and "Dual Tracks," indicating a diversification and premiumization of Chinese content [3] Group 2: Production Companies and Collaborations - Chinese production companies such as Kuqing Film, Bodi Film, Lemon Film, and others have gained international recognition through their collaborations with iQIYI [6] - The increasing quality of content from these companies is driving their desire to expand internationally, with iQIYI facilitating this through close cooperation with content creators [6] Group 3: Performance of Other Content Types - Chinese animation is also seeing success abroad, particularly in the fantasy genre, with titles like "Spirit Martial Continent" and "One World, One Glory" dominating the charts [10] - The "Nezha" IP has shown strong global appeal, with related films occupying the top three spots in the Chinese film category [10] Group 4: Regional Preferences for Chinese Content - Southeast Asia shows a strong preference for localized content, with many Chinese dramas being dubbed in Thai for local audiences [13] - East Asian viewers exhibit a higher interest in mystery and detective stories, while audiences in the Middle East and North Africa favor military-themed narratives [13] - iQIYI plans to deepen its strategy of promoting Chinese content in 2026, aiming to connect diverse global markets with high-quality offerings [13]

Core Insights - The 2025 Global Content Popularity List by iQIYI International shows a significant growth in the consumption of Chinese content globally, with a 114.5% year-on-year increase in viewership [1][3] Group 1: Chinese Content Performance - Chinese content is the main driver of growth, with the urban romance drama "Love You" topping the Chinese drama list, showcasing the integration of traditional Chinese medicine culture [1][4] - iQIYI's self-produced content dominates the Chinese drama popularity list, accounting for 90% of the top ten shows, indicating a strong global influence [4] - The success of Chinese dramas is attributed to innovative themes and the deep integration of Eastern elements and aesthetics, resonating with global audiences [4] Group 2: Animation and Film Success - In the animation and film categories, "Lingwu Continent" and "Nezha: The Devil's Child" lead the popularity charts, highlighting the appeal of Chinese animation and films overseas [8][11] - The top ten Chinese animated shows are characterized by a predominance of Eastern fantasy themes, successfully attracting global anime fans [8] - Classic cultural IP adaptations in Chinese films, particularly those related to "Nezha," demonstrate strong global appeal, with "Nezha: The Devil's Child" having nearly three times the viewership of the top non-Chinese film [11] Group 3: Regional Preferences and Localization - iQIYI International's growth is supported by localized operations tailored to key overseas markets, revealing distinct consumption preferences across regions [15] - In Southeast Asia, local language adaptations are crucial, with a significant number of popular shows being dubbed in Thai, indicating a strong local engagement [15] - North American audiences show a diverse content consumption pattern, with a mix of Chinese dramas and Thai shows in the top ten, while East Asian viewers favor mystery and detective stories [15]