Core Insights - The article emphasizes the necessity for companies to transition from a "single-point breakthrough" approach to a "full-network penetration" strategy in media promotion to effectively capture consumer attention across various platforms [1][2]. Group 1: Single-Point Breakthrough - Single-point breakthrough is the initial stage of media promotion, focusing resources on a key platform to establish brand recognition and influence [1]. - Companies should analyze their products, target audience, and market competition to select the most promising media platform for initial promotion [1]. - An example provided is a beauty product targeting young women, which can effectively utilize platforms like Xiaohongshu for focused marketing efforts [1]. Group 2: Full-Network Penetration - After achieving success on a single platform, companies need to expand their reach through full-network penetration, which involves personalized strategies tailored to different platforms [2]. - This approach is not merely about posting the same content across multiple platforms but creating a collaborative communication matrix [2]. Group 3: Social Media Platforms - Social media platforms like WeChat and Weibo offer strong social attributes and user engagement, allowing companies to create official accounts and interact with users in real-time [3]. - Engaging users through online activities and discussions can foster organic sharing and enhance brand reputation [3]. Group 4: Video Platforms - Video platforms such as Douyin and Bilibili attract users with engaging video content, where companies can produce high-quality promotional videos that resonate with viewers [4]. - Utilizing the algorithmic recommendation systems of these platforms can significantly increase exposure and conversion rates [4]. Group 5: Industry Vertical Platforms - For specialized products or services, industry vertical platforms are essential for reaching professional users [6]. - Companies can share industry news, technical articles, and case studies to showcase expertise and build credibility within the industry [6]. Group 6: Continuous Optimization - Transitioning from single-point breakthrough to full-network penetration is a dynamic process requiring ongoing adjustments based on market changes and user feedback [7]. - Data analysis tools can help companies monitor promotional effectiveness and optimize strategies to enhance efficiency and return on investment [7].

Core Viewpoint - Haidilao is innovating by launching themed restaurants, such as the new "Crispy Fish" concept in Guangzhou, to differentiate itself in a saturated market [1][2][4]. Group 1: Thematic Store Launches - Haidilao has opened a "Crispy Fish Fresh Cut Theme Store" in Guangzhou, marking a significant departure from its traditional offerings [2]. - The new store features a glass fish tank and a visible kitchen where chefs prepare dishes on-site, enhancing customer experience [2][11]. - The introduction of regional specialties like "Crispy Fish" from Zhongshan aims to expand the brand's reach beyond local markets [4][6]. Group 2: Market Trends and Challenges - The overall market growth for the hot pot industry is slowing, with a projected increase of only 5.6% in 2024 compared to 19.9% in 2023 [7]. - The number of hot pot restaurants peaked in November but has since declined, indicating a competitive and saturated market [7][9]. - Haidilao's strategy of localized menu adjustments and thematic innovations is a response to changing consumer demands and market conditions [10][13]. Group 3: Innovation and Differentiation - Haidilao's approach emphasizes fresh ingredients and regional flavors, with a focus on local supply chains to create unique offerings [9][10]. - The company has launched multiple themed stores across 24 cities, with a total of 42 fresh-cut kitchen theme stores, showcasing its commitment to innovation [6][12]. - Other brands in the industry, such as Banlu and Coucou, are also exploring unique offerings and localized themes to stand out in the competitive landscape [15][18]. Group 4: Future Directions - Haidilao plans to expand the successful "Crispy Fish" concept to more locations if the initial response is positive, indicating a potential nationwide rollout [4][12]. - The company is leveraging data and customer feedback to continuously adapt its menu and offerings, ensuring relevance in a dynamic market [10][13]. - The trend towards "fire pot +" models, integrating different dining experiences, is becoming more prevalent among major brands [19][20].