单边代理模式

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“房客分离”!房产中介“单边代理”模式渐进
Zheng Quan Shi Bao· 2025-06-26 08:44
Core Viewpoint - Shanghai Lianjia is piloting a new service model called "tenant separation" to enhance service experience, where each real estate agent will focus on either buyers or sellers, starting from July 1 [1] Group 1: New Service Model - The "tenant separation" model requires agents to choose between serving the source side (sellers) or the client side (buyers), differing from the traditional dual-agent model [1] - Managers (M series) will automatically be assigned to the source side, while agents (A series) will focus on the client side, with the option for agents to switch roles after meeting certain criteria [1] - The goal is to increase the transaction completion rate from 45% to 53% by incentivizing agents to prioritize the maintenance of property sources [1] Group 2: Industry Context - The "tenant separation" initiative is seen as a significant step towards a "single agency" model in the real estate industry, which is more common internationally [2] - The traditional dual-agent model has led to conflicts of interest, where agents may favor one party over the other depending on market conditions [2][4] - Experts believe that focusing agents on one side will enhance their professionalism and clarity of interests, potentially leading to better service and outcomes for clients [4] Group 3: Future Implications - There is potential for the "single agency" model to be adopted in other first- and second-tier cities, promoting a more professional service system in the industry [4] - However, there are still areas that need improvement, such as commission structures and service details within the "single agency" model [4]
“房客分离”!房产中介“单边代理”模式渐进
证券时报· 2025-06-26 08:27
Core Viewpoint - Shanghai Lianjia is piloting a new service model called "separation of buyers and sellers," aiming to enhance service quality by having agents focus solely on either buyers or sellers, starting from July 1 [1][2]. Group 1: New Service Model - The "separation of buyers and sellers" model requires agents to choose between serving the seller or the buyer, contrasting with the traditional dual-agent model [1][2]. - The model is expected to improve the performance of agents, with the transaction completion rate for the seller's side increasing from 45% to 53% [1]. Group 2: Industry Context - The initiative is seen as a significant step towards adopting a "single agency" model, which is more common in foreign markets, as opposed to the "dual agency" model prevalent in China's second-hand housing market [2]. - The dual agency model often leads to conflicts of interest, where agents may favor one party over the other depending on market conditions [2]. Group 3: Expert Opinions - Experts believe that having agents focus on one side will clarify their interests and enhance their professionalism, leading to better service for clients [3]. - There are suggestions that this model could be replicated in other first- and second-tier cities, promoting a more professional service system in the industry [3].