Core Viewpoint - Shanghai Lianjia is piloting a new service model called "tenant separation" to enhance service experience, where each real estate agent will focus on either buyers or sellers, starting from July 1 [1] Group 1: New Service Model - The "tenant separation" model requires agents to choose between serving the source side (sellers) or the client side (buyers), differing from the traditional dual-agent model [1] - Managers (M series) will automatically be assigned to the source side, while agents (A series) will focus on the client side, with the option for agents to switch roles after meeting certain criteria [1] - The goal is to increase the transaction completion rate from 45% to 53% by incentivizing agents to prioritize the maintenance of property sources [1] Group 2: Industry Context - The "tenant separation" initiative is seen as a significant step towards a "single agency" model in the real estate industry, which is more common internationally [2] - The traditional dual-agent model has led to conflicts of interest, where agents may favor one party over the other depending on market conditions [2][4] - Experts believe that focusing agents on one side will enhance their professionalism and clarity of interests, potentially leading to better service and outcomes for clients [4] Group 3: Future Implications - There is potential for the "single agency" model to be adopted in other first- and second-tier cities, promoting a more professional service system in the industry [4] - However, there are still areas that need improvement, such as commission structures and service details within the "single agency" model [4]

二手房市场推行"单边代理"模式曾经是市场热议的焦点。 近日，记者从上海链家获悉，为进一步优化服务体验，上海链家将试点全新服务模式——房客分离，即每 位房产经纪人将专注服务于购房客户或售房业主单一角色，以保障交易环节中每一方都能获得专属服务， 该模式拟自7月1日起在上海试行。 据介绍，与以往的中介服务模式不同，在"房客分离"服务模式中，上海链家的房产经纪人必须在做房源端 或者做客源端中选择其一。上海链家默认M序列（店经理）自动划为房源端，对房源做维护、管理、跟 踪；A序列（经纪人）自动划为客源端，对购房客户提供咨询带看服务。如有A级经纪人希望做房源端， 可在达到单量标准后参加竞聘；同样如有M级经纪人想做客源端，也可以发起申请。房源端经纪人不可获 客，只能做房源维护，成交占比从45%提升至53%，提升的目的是通过绩效牵引经纪人重视对房源端、 业主的维护。 上海链家相关负责人表示，随着成交周期的拉长，客户获取信息的渠道也纷繁复杂，找到合适的房源、快 速卖出房子已越来越难。客户、业主双方都更加需要"懂自己"的房产经纪人。上海链家试点"房客分离"旨 在尝试打破传统服务模式的局限性，确保客户和业主的核心诉求得到充分重视与 ...