Workflow
南鹅北养
icon
Search documents
产值超60亿元!广东狮头鹅如何从潮汕招牌变身乡村振兴“致富鹅”?
Sou Hu Cai Jing· 2025-10-01 09:41
(央视财经《天下财经》)在潮汕地区,当地的卤鹅飘香千里,成为游客必尝的美味。从一道地方"硬菜",成长为一个产值超60亿元的特色产业集群,它背 后有着怎样的产业链条? 广东汕头市某禽业有限公司总经理徐伟汉告诉记者,狮头鹅销量每年的增幅都在10%到20%。他们采用"公司+农户"模式,由公司提供鹅苗、技术和标准, 农户负责饲养,养成后公司保底回收,实现双赢。 市场需求持续升温,当地积极探索"南鹅北养"新模式,成功将狮头鹅养殖拓展到东北地区。 在广东汕头一家卤鹅店,狮头鹅是绝对的主角,每天能卖出50多只。店里的招牌"全鹅拼盘",寓意十全十美,日均销量更是超过百盘。 店里的隐藏菜单——鹅头,是深受食客追捧的珍贵食材。狮头鹅头部标志性的肉瘤随年份增长而愈发饱满,卤制后更是胶质丰富、风味独特,所以其价格也 随着年份递增。 广东汕头市某卤鹅品牌创始人 叶哲伟:三年的老鹅头我们卖800多元,五年的老鹅头卖1200元。三年的老鹅头我们每天售出少则几条,多则十几条。 餐桌上的供不应求,直接拉动了源头的养殖规模。 广东汕头市澄海区农业农村局局长 陈沛秋:三年来,东北地区引进狮头鹅苗从2022年的1万羽增加到今年的超11万羽。 产业扩 ...
深化“南鹅北养”,澄海狮头鹅产业考察团赴安徽六安、吉林舒兰考察
Nan Fang Nong Cun Bao· 2025-04-13 12:05
Core Viewpoint - The investigation team from Chenghai District aims to enhance the competitiveness of the Chenghai Shitou Goose industry by learning from the successful practices in Anhui and Jilin provinces, focusing on deepening industry cooperation and promoting brand特色 [2][4][60]. Group 1: Investigation and Learning - The investigation team, led by the Deputy District Chief of Chenghai, visited Anhui's Lu'an and Jilin's Shulan from April 8 to 10 to study local goose industry development and discuss potential collaborations [3][4]. - Lu'an's Yuantai District has a well-developed white goose industry, recognized as a major feather down production area, with over 280 feather processing enterprises and an annual output value of 5 billion yuan in the feather processing industry [7][9]. - The team praised Lu'an's feather processing development and recognized the need to establish similar projects in Chenghai to fill the gap in the feather processing chain [12][13]. Group 2: Industry Development Insights - The team observed that Lu'an's white goose industry has a complete industrial chain, including breeding, processing, and deep processing, which enhances product value [8][21]. - In contrast, Chenghai's Shitou Goose products are limited to simple processing, such as marinated goose and goose meatballs, indicating a need for product diversification and value addition [22][23]. - The team emphasized the importance of learning from Lu'an's experience to develop deep processing products for Shitou Goose, thereby increasing the overall competitiveness of the industry [23]. Group 3: Jilin Shulan Insights - Shulan, located in a key agricultural area, is recognized for its sustainable agricultural practices and has a white goose industry park under construction, covering 510 acres with a total investment of 1.42 billion yuan [27][34]. - The park will include various processing zones and a research center, creating a comprehensive industrial cluster beyond just breeding and raising [35][37]. - The investigation team appreciated Shulan's advanced concepts in developing industry clusters and recognized the need to establish a similar Shitou Goose industry cluster in Chenghai [39][40]. Group 4: Strategic Cooperation - A cooperation meeting was held in Shulan, where the Chenghai team presented the advantages of the Chenghai Shitou Goose brand and discussed potential collaborations with local enterprises [42][48]. - Agreements were reached to introduce 30,000 Chenghai Shitou Goose seedlings to Shulan for breeding, and plans were made for further cooperation in research and product development [50][52]. - A strategic cooperation framework agreement was signed between the Chenghai and Shulan governments to expand the Shitou Goose industry's development space and provide direction for growth [55][57].