Core Insights - The 2025 Shanghai Real Estate Quality Agricultural Products Summer Exhibition has commenced, showcasing a variety of local agricultural products and promoting the unique advantages of Shanghai's urban agriculture [1][2] - The event features a special section for revolutionary old area products, highlighting over a hundred geographical indication products from Fujian Sanming and Anhui Lu'an, which have gained popularity among citizens due to their distinctive characteristics and quality [1][2] Group 1: Exhibition Highlights - The Shanghai Real Estate Quality Agricultural Products Pavilion displays well-known local fruits such as Nanhui 8424 watermelon, Fengxian yellow peach, and Malu grapes, emphasizing the high-tech, high value-added, and strong branding of Shanghai's agriculture [1] - The Revolutionary Old Area Specialty Pavilion presents products like Yong'an dried bamboo shoots and Huai soil tea oil, showcasing the cultural heritage and quality of these products [1] Group 2: Market Integration - The 2025 Shanghai-to-Revolutionary Old Area Product Sales Matching Conference serves as a key platform for connecting producers and buyers, with over 60 Shanghai-based purchasers and channel merchants participating [2] - Lu'an and Sanming are highlighted for their rich agricultural resources, with Lu'an producing over 110 types of specialty agricultural products and Sanming being recognized as "China's Bamboo Capital" and "Hometown of Famous Tea" [2] Group 3: Future Developments - Since the establishment of the cooperation mechanism between Shanghai and the revolutionary old areas in 2022, various departments have engaged in multi-faceted collaboration to transform resource advantages into industrial advantages [2] - The Shanghai Agricultural and Rural Committee plans to deepen market channel sharing and promote joint brand marketing to create a new cooperative framework integrating industry, market, and development [2]

Group 1 - The "Five Five Shopping Festival" in Shanghai has successfully attracted local products from Liu'an, with over 80 local enterprises participating, showcasing various specialties such as tea, medicinal herbs, and agricultural products [1][4] - Liu'an's participation in the festival has been ongoing for three consecutive years, indicating a growing trend in consumer interest and sales performance for local products [1][3] - Companies like Anhui Youxianfeng Trading Co. are leveraging promotional coupons and discounts to enhance consumer purchasing behavior, aiming for stable sales growth despite economic fluctuations [1] Group 2 - The event has facilitated the introduction of agricultural products from other regions, including Huzhou lamb and Anji white tea, creating a robust agricultural product distribution network [4] - The "Five Five Shopping Festival" also features a significant collaboration with the Long Triangle Supply and Marketing Cooperative Strategic Alliance, showcasing products from over 20 agricultural enterprises from Huzhou and Shanghai [4] - The "Green Source: Qinghai Quality Products Enter Shanghai" event reported procurement intentions exceeding 50 million yuan, highlighting the demand for high-quality agricultural products [5]

Core Viewpoint - The investigation team from Chenghai District aims to enhance the competitiveness of the Chenghai Shitou Goose industry by learning from the successful practices in Anhui and Jilin provinces, focusing on deepening industry cooperation and promoting brand特色 [2][4][60]. Group 1: Investigation and Learning - The investigation team, led by the Deputy District Chief of Chenghai, visited Anhui's Lu'an and Jilin's Shulan from April 8 to 10 to study local goose industry development and discuss potential collaborations [3][4]. - Lu'an's Yuantai District has a well-developed white goose industry, recognized as a major feather down production area, with over 280 feather processing enterprises and an annual output value of 5 billion yuan in the feather processing industry [7][9]. - The team praised Lu'an's feather processing development and recognized the need to establish similar projects in Chenghai to fill the gap in the feather processing chain [12][13]. Group 2: Industry Development Insights - The team observed that Lu'an's white goose industry has a complete industrial chain, including breeding, processing, and deep processing, which enhances product value [8][21]. - In contrast, Chenghai's Shitou Goose products are limited to simple processing, such as marinated goose and goose meatballs, indicating a need for product diversification and value addition [22][23]. - The team emphasized the importance of learning from Lu'an's experience to develop deep processing products for Shitou Goose, thereby increasing the overall competitiveness of the industry [23]. Group 3: Jilin Shulan Insights - Shulan, located in a key agricultural area, is recognized for its sustainable agricultural practices and has a white goose industry park under construction, covering 510 acres with a total investment of 1.42 billion yuan [27][34]. - The park will include various processing zones and a research center, creating a comprehensive industrial cluster beyond just breeding and raising [35][37]. - The investigation team appreciated Shulan's advanced concepts in developing industry clusters and recognized the need to establish a similar Shitou Goose industry cluster in Chenghai [39][40]. Group 4: Strategic Cooperation - A cooperation meeting was held in Shulan, where the Chenghai team presented the advantages of the Chenghai Shitou Goose brand and discussed potential collaborations with local enterprises [42][48]. - Agreements were reached to introduce 30,000 Chenghai Shitou Goose seedlings to Shulan for breeding, and plans were made for further cooperation in research and product development [50][52]. - A strategic cooperation framework agreement was signed between the Chenghai and Shulan governments to expand the Shitou Goose industry's development space and provide direction for growth [55][57].