（央视财经《天下财经》）在潮汕地区，当地的卤鹅飘香千里，成为游客必尝的美味。从一道地方"硬菜"，成长为一个产值超60亿元的特色产业集群，它背 后有着怎样的产业链条？ 广东汕头市某禽业有限公司总经理徐伟汉告诉记者，狮头鹅销量每年的增幅都在10%到20%。他们采用"公司+农户"模式，由公司提供鹅苗、技术和标准， 农户负责饲养，养成后公司保底回收，实现双赢。 市场需求持续升温，当地积极探索"南鹅北养"新模式，成功将狮头鹅养殖拓展到东北地区。 在广东汕头一家卤鹅店，狮头鹅是绝对的主角，每天能卖出50多只。店里的招牌"全鹅拼盘"，寓意十全十美，日均销量更是超过百盘。 店里的隐藏菜单——鹅头，是深受食客追捧的珍贵食材。狮头鹅头部标志性的肉瘤随年份增长而愈发饱满，卤制后更是胶质丰富、风味独特，所以其价格也 随着年份递增。 广东汕头市某卤鹅品牌创始人 叶哲伟：三年的老鹅头我们卖800多元，五年的老鹅头卖1200元。三年的老鹅头我们每天售出少则几条，多则十几条。 餐桌上的供不应求，直接拉动了源头的养殖规模。 广东汕头市澄海区农业农村局局长 陈沛秋：三年来，东北地区引进狮头鹅苗从2022年的1万羽增加到今年的超11万羽。 产业扩 ...

在肇庆市高要区蚬岗镇，李湛明养殖场是当地狮头鹅养殖的代表。李湛明从事狮头鹅养殖已有近20年时 间，从最初的小范围养殖，逐步发展到如今拥有113.5亩鱼塘、存栏种鹅2.1万只的规模养殖场，主要经 营狮头鹅孵化及幼苗出售业务。 在养殖行业，投入大、回款周期长是普遍难题，尤其是前期饲料采购需要大量资金，且狮头鹅销售后资 金回笼存在延迟，资金流成为影响养殖场发展的关键因素。 2009年，这家企业申请成立加工场。彼时，加工模式相对传统，还停留在小设备加工、产能低、流程不 规范的模式，市场影响力也较小。"那时候最怕的就是旺季，原材料堆在仓库里，却没有足够的人手和 设备加工，眼睁睁看着商机流失。"肇庆市佳鸿农业有限公司负责人梁庆佳表示，但转型之路并非一帆 风顺，自动化生产线的引进需要数百万元资金，原材料采购的季节性波动也让资金周转压力陡增。 "当时我们跑了不少地方，就是想解决资金难题。"梁庆佳说："正是在这个关键节点，银行的介入缓解 了设备投入和原材料采购的资金压力。"凭借着标准化的生产流程和过硬的产品品质，企业的市场竞争 力不断提升。 在发展壮大的同时，佳鸿农业也探索产业链延伸和品牌化发展。公司2022年开始做电商零售供 ...

Core Viewpoint - The article discusses the launch of the first "Media + Animal Husbandry" action plan in Guangdong, aimed at enhancing the province's livestock industry through strategic media integration and brand development [1][10]. Group 1: Industry Significance - The livestock industry is a strategic foundation for national economic stability and food supply, playing a crucial role in the economy [2]. - Guangdong has become a major province for livestock production and consumption, showcasing significant advantages in smart farming and industrial cluster development [4][6]. Group 2: Action Plan Overview - The action plan, titled "Media + Empowering Guangdong Livestock Industry High-Quality Development Action Plan (2025-2027)," is the first of its kind in the country focusing on the integration of media and livestock development [16][20]. - The plan outlines three major initiatives: brand building and trust engineering, market expansion and sales connection, and technology empowerment and industry upgrading [24][26]. Group 3: Brand Development - The plan emphasizes the creation of the "Yue Mu You Pin" public brand for Guangdong livestock products, leveraging mainstream media platforms [25][28]. - Recent initiatives include promoting local specialties like the Ma Gong Goose through cultural storytelling and media coverage to enhance brand value [33][35]. Group 4: Market Expansion - The action plan aims to break geographical limitations and enhance market visibility for Guangdong livestock products through a "Media +" strategy [70][72]. - It highlights successful case studies, such as the promotion of Maoming lychee, to illustrate the effectiveness of media in expanding market reach [72][74]. Group 5: Technological Integration - The livestock industry is transitioning towards smart and green practices, with media playing a key role in disseminating advanced farming technologies [96][98]. - The plan includes initiatives to promote smart farming technologies and green practices, enhancing the industry's modernization and sustainability [110][115]. Group 6: Cultural Promotion - The action plan aims to integrate cultural elements into the livestock industry, enhancing the appeal of Guangdong's livestock products through cultural storytelling and tourism [49][51]. - It proposes activities like livestock story sessions and the creation of culinary guides to deepen cultural engagement and brand attractiveness [50][52].

Group 1 - The article discusses the revitalization of red culture in Chengkou Town, which has led to a boost in cultural tourism [3][5][6] - Chengkou Town has developed a unique model combining "red genes, green ecology, and ancient culture" to promote its cultural path [6] - The article highlights the positive changes in the town, attracting urban residents to visit [4] Group 2 - The article reports on the certification of 3,701 acres of selenium-rich land in Huanghuai Town, marking it as the first provincial-level certification in Meizhou [15][16] - This certification is expected to facilitate the transformation of Huanghuai from a coal town to a green tourism destination [18] Group 3 - The "Deep-Shan Friendly Agriculture" product selection results were announced, with 22 products from five companies selected, covering various categories such as cured meats and seafood [20][22][24] - The selection process involved expert evaluations based on packaging, quality, market performance, and food safety [23] Group 4 - The article mentions a rice yield of 538 kg per mu in Huizhou's rice planting demonstration area, showcasing effective agricultural practices [28][31] - The demonstration area utilized integrated pest management and controlled fertilization techniques to achieve stable yields [30] Group 5 - The article highlights the upcoming third China International (Foshan) Pre-made Food Industry Conference, focusing on digital marketing strategies for pre-made food products [34][35][37] - The conference aims to provide insights into leveraging internet thinking for business growth in traditional production enterprises [36] Group 6 - The article discusses the implementation of the "552" work method in Maoming to enhance agricultural production services, addressing issues like fragmented farmland and labor shortages [39][43] - The method has led to the selection of eight service providers for agricultural production management, covering an area of 29,000 mu for early rice [45] Group 7 - The article reports on the second council meeting of the Chaozhou Lion Head Goose Industry Development Association, focusing on the current status and future planning of the industry [47][50] - The meeting involved discussions among various stakeholders, including local government and agricultural departments [48]

Group 1 - The core theme of the 2025 China-Eurasia Commodity Trade Expo is "Jointly Discussing Eurasian Cooperation and Sharing the Prosperity of the Silk Road," with a focus on enhancing trade cooperation between Guangdong and Xinjiang [2][3] - The "Products from Xinjiang Southward and Guangdong Northward" platform aims to expand the Belt and Road market and deepen trade cooperation, linking upstream and downstream enterprises through online and offline channels [3][5] - Guangdong lychee is the highlight of the exhibition, attracting significant attention from domestic and international merchants, with all samples consumed within two hours [5] Group 2 - Several large Guangdong enterprises participated in the expo to seek business opportunities and accelerate connections along the Silk Road Economic Belt [3] - The event featured a variety of classic Guangdong products, showcasing the charm of Lingnan culture, including lychee, tea, and other local specialties [3][5] - Companies are leveraging new technologies, such as "frozen dormancy technology," to facilitate the long-distance transportation and export of lychee to Central Asia [5]

Core Viewpoint - Guangdong lychee is gaining popularity in Xinjiang, showcasing the potential for expanding trade and cultural exchange between the two regions through the "Xinjiang products going south, Guangdong products going north" initiative [12][13][34]. Group 1: Event Overview - The 2025 China-Eurasia Commodity Trade Expo was held in Urumqi, Xinjiang, featuring a thematic exhibition area focused on the exchange of products between Xinjiang and Guangdong [6][7][12]. - Guangdong lychee was highlighted as a key product, attracting significant attention from domestic and international merchants [8][10][32]. Group 2: Market Response - Within two hours of the exhibition, all samples of Guangdong lychee were consumed, indicating strong demand from consumers and merchants in Xinjiang [15][18][19]. - Various lychee varieties, such as Guiwei and Hongdenglong, were showcased, impressing attendees and enhancing the visibility of Guangdong's agricultural products [21][23][25]. Group 3: Strategic Goals - The initiative aims not only to introduce lychee to Xinjiang but also to expand into Central Asian markets, leveraging new opportunities for overseas market growth [28][30]. - The event serves as a platform for deepening economic cooperation and cultural exchange between Guangdong and Xinjiang, promoting the "Belt and Road" initiative [12][34][39]. Group 4: Broader Product Showcase - In addition to lychee, other Guangdong products such as tea and traditional delicacies also received attention, further promoting the region's agricultural diversity [42][46]. - The event facilitated connections between Guangdong enterprises and local distributors in Xinjiang, enhancing trade relationships [51][56]. Group 5: Future Initiatives - The "Xinjiang products going south, Guangdong products going north" initiative is part of a broader strategy to strengthen economic ties and promote local specialties through various trade fairs and promotional activities [59][62][65]. - Upcoming events, including specialized product promotion activities, are planned to continue fostering trade and collaboration between the two regions [66][67].

Group 1 - The county is leveraging the "Hundred Million Thousand Project" to enhance the food industry and extend the industrial chain's added value, promoting the integration of the tertiary sector [1] - The county is focusing on the development of the single bush tea industry and exploring new paths for market tea, blended tea, ecological tea, and selenium-rich tea to expand the brand influence of "Guangdong Raoping Single Bush Tea" [3] - The county is implementing a scientific planning for aquaculture areas, encouraging farmers to develop deep-water cage farming in areas with good water quality [3] Group 2 - Leading enterprises play a crucial role in strengthening industrial chain integration, optimizing resource allocation, and enhancing industry development levels [5] - The county government has issued action plans for the high-quality development of salt-baked chicken and aquatic product branding, emphasizing a dual-driven strategy of attracting large enterprises and nurturing strong ones [7] - The county aims to build a three-industry integration ecosystem, focusing on the integration of food with cultural tourism, e-commerce, and new exhibition sales [9] Group 3 - The county is promoting cross-industry integration development models, such as "Food + Cultural Tourism" and "Food + E-commerce," to expand the value-added space of the food industry [9] - The county plans to leverage its unique natural resources and industrial foundations to strengthen the food supply chain and convert mountain and sea resources into economic development momentum [9]

Core Viewpoint - The article highlights the unique cultural and culinary experiences of Raoping, a small city in the Chaoshan region, emphasizing its tea culture, local cuisine, and the harmonious relationship between its people and nature [1]. Group 1: Tea Culture - Raoping is known for its "non-typical" Lingtou Dancong tea, which offers a different flavor profile compared to the more famous Fenghuang Dancong, characterized by its lower elevation and milder taste [17][18]. - The Lingtou Dancong tea originates from Shuangqiang Mountain, with various aromatic varieties such as cinnamon, yellow branch, and honey orchid, harvested in April [20][21]. - The tea has historical significance, having been associated with the Red-headed ships that traveled to Southeast Asia, and has won numerous awards, showcasing its legacy and ongoing vitality [26][27][28]. Group 2: Culinary Delights - Raoping's cuisine is a significant draw for visitors, featuring local specialties like oyster omelets and the renowned Shitou goose, known for its tender meat and balanced fat distribution [32][38]. - The local food scene includes vibrant night markets where chefs prepare dishes with fresh ingredients, emphasizing the respect for natural flavors [40][44]. - A variety of local snacks and dishes, such as colorful rice cakes and seafood, are highlighted as must-try items for food enthusiasts [47]. Group 3: Lifestyle and Community - The article portrays the daily life of Raoping residents, who engage in fishing and tea picking, reflecting a deep connection to their environment and traditions [49][51][54]. - The community's rhythm is described as busy yet orderly, with fishermen and tea pickers working diligently to maintain their livelihoods [52][60]. - The essence of Raoping's lifestyle is captured through the sounds and aromas of the local markets, creating a vivid picture of the city's cultural richness [65][67]. Group 4: Travel Tips - For visitors, self-driving is recommended due to the dispersed nature of attractions, with options for high-speed rail access to Raoping [69]. - Accommodation ranges from good conditions in the county town to tea mountain homestays, with opportunities to experience the charm of fishing villages [70]. - Culinary recommendations include local dishes such as rice noodle soup, oyster omelets, and fried tofu, with advice to inquire about market prices when dining at seafood stalls [71].

Core Viewpoint - The Shantou Agricultural Leading Enterprises Association is focusing on digital transformation and collaborative development to enhance the quality and efficiency of the agricultural sector in Shantou, aiming to create a "Shantou brand" for agricultural products [2][3][8]. Group 1: Conference Highlights - The conference held on April 26 emphasized "Digital Transformation" and "Collaborative Development" as key themes for advancing Shantou's agricultural modernization [3][7]. - The establishment of the Brand Promotion Professional Committee within the China Agricultural Industrialization Leading Enterprises Association aims to promote regional public brands like "Shantou" products [9][10]. - A cooperation agreement was signed with the Shenzhen Longhua Industrial Collaborative Development Base to support the transformation and upgrading of Shantou's agricultural enterprises [14][15]. Group 2: Membership and Growth - As of December 2024, the Shantou Agricultural Leading Enterprises Association has grown to 108 member units, reflecting significant progress in building a leading tier of agricultural enterprises [22][23]. - In the 2023-2024 period, the association added one national key agricultural leading enterprise, six provincial key enterprises, and sixteen municipal leading enterprises [26][27]. - The association's president expressed a commitment to innovation and collaboration to enhance food security and explore new agricultural productivity [29][30].