Workflow
即看即买模式
icon
Search documents
「跌跌不休」的GUCCI,终于上狠招了
36氪· 2025-12-02 09:19
Core Viewpoint - Gucci is facing significant financial challenges, with a 14% revenue decline to €1.343 billion in the latest quarter, marking the seventh consecutive quarter of double-digit drops. The brand's operating profit has halved to €486 million, leading to store closures and layoffs [6][7][20]. Financial Performance - Gucci's revenue has decreased by 14% to €1.343 billion, and the operating profit for the first half of 2025 has dropped by 52% to €486 million [6][20]. - The brand's revenue for the first half of 2025 fell by 26% to €3.027 billion, returning to levels seen in 2017 [20]. Store Closures and Workforce Reduction - Gucci has closed 8 stores in the third quarter and a total of 26 stores globally this year, including significant closures in China [6][7]. - The workforce has been reduced by 22% compared to its peak in 2022, indicating a substantial downsizing [7]. Leadership Changes - Luca de Meo has been appointed as the new CEO of Kering Group, with a focus on addressing Gucci's financial issues and restructuring management [9][24]. - Francesca Bellettini has taken over as Gucci's CEO, while Demna Gvasalia has been appointed as the new creative director, tasked with revitalizing the brand [9][10]. Creative Direction and Brand Strategy - Demna's first collection, "La Famiglia," aims to reestablish Gucci's narrative through innovative marketing strategies, including a film and limited-time sales [12][14]. - The new strategy emphasizes a consumer-centric approach, reducing the influence of individual creative directors on product lines, with 80% of products aligning more closely with market demands [25][27]. Market Position and Consumer Behavior - Gucci's fluctuating performance is attributed to its trend-driven nature, which can lead to instability during economic downturns [19][22]. - The brand's extensive presence in the outlet market and the prevalence of discounted products have negatively impacted its luxury image and sales [22]. Industry Context - The luxury goods sector is experiencing a downturn, with other brands like Chanel and LV also reporting declines, while Coach has seen growth by appealing to younger consumers [33][34]. - The overall luxury market is facing challenges, with consumers shifting towards brands that offer better value and emotional connection [34].
优衣库大中华区同店销售回暖;耐克CEO承认中国市场存在挑战;宗馥莉二度辞职哇哈哈|品牌周报
36氪未来消费· 2025-10-12 11:14
Group 1: Uniqlo's Performance - Uniqlo's parent company, Fast Retailing, reported a record operating profit of 564.27 billion yen for the fiscal year ending August 2025, marking the fourth consecutive year of growth [3] - The Southeast Asia, India, and Australia regions showed significant sales performance, with North America and Europe also achieving double-digit growth in both revenue and profit [3] - In North America, revenue increased by 24.5% year-on-year, while profit rose by 35.1%; Europe saw revenue growth of 33.6% and profit growth of 23.7% [3] - Despite the overall decline in revenue in Greater China by 4.0% to 650.2 billion yen, the recovery in same-store sales in Japan and Greater China contributed to profit growth [3] - Uniqlo's success in the U.S. market was driven by a combination of price increases (approximately 5% on core items) and cost control measures, leading to a same-store sales growth of 3% [3] Group 2: Nike's Challenges in China - Nike's CEO acknowledged structural challenges in the Chinese market, which has seen a decline in performance for five consecutive quarters [5][6] - In the first quarter of fiscal year 2026, Nike's revenue in Greater China was $1.512 billion, down from $1.735 billion and $1.666 billion in the previous two fiscal years [5] - The company is focusing on improving sales trends through store updates, enhancing brand differentiation, and reducing inventory buildup among partners [5][6] Group 3: Wahaha's Leadership Changes - Zong Fuli has resigned from her positions at Wahaha Group, transitioning to focus on her own brand, "Wah Xiao Zong," while retaining a 29.4% stake as the second-largest shareholder [7] - The resignation is linked to compliance issues regarding the use of the "Wahaha" trademark, prompting her to shift her focus to her new brand [7] - Recent family disputes have negatively impacted Wahaha's sales and market confidence, with reported declines in daily sales and live-streaming events [8] Group 4: H&M and Designer Collaborations - H&M announced a collaboration with Chinese designer Jacuques Wei for the upcoming Year of the Horse Spring Festival, marking the second designer partnership in a long-term project with Shanghai Fashion Week [10] Group 5: Lululemon and Erewhon Collaboration - Lululemon partnered with Erewhon, a high-end organic supermarket, to launch a collection of apparel and accessories, set to debut in Shanghai [11] Group 6: Gucci's Increased Foot Traffic - Following the debut of Demna's collection, Gucci experienced a significant increase in store traffic, with a 53% rise in weekly visits at the Rodeo Drive location in Los Angeles [14] Group 7: Blue Bottle Coffee Expansion - Blue Bottle Coffee opened its third store in Shenzhen, continuing its slow but steady expansion in China, with a total of 15 stores across major cities [15] Group 8: Anker's New COO Appointment - Anker appointed a new Chief Operating Officer to enhance its market share, with plans to expand the use of its innovative manufacturing technology [16] Group 9: Zhou Dasheng's Acquisition of MBL - Zhou Dasheng Jewelry Group acquired the high-end audio brand MBL, which recently emerged from bankruptcy, aiming to expand its global sales network, particularly in the growing Chinese high-end audio market [17]