Core Insights - Haidilao is expanding its brand portfolio by launching a new sushi brand "Rushi Sushi" in Hangzhou, aiming to capture the growing demand for affordable sushi dining experiences among young consumers [1][3] Industry Trends - The rise of affordable sushi brands like Sushi Lang and Bin Sushi reflects a broader trend of de-premiumization in the sushi market, as high-end sushi restaurants face declining foot traffic and operational challenges [2][5] - The sushi market is experiencing a resurgence, with a shift towards more accessible dining options that offer fresh ingredients and engaging dining experiences at lower price points [6] Competitive Landscape - Rushi Sushi adopts a similar operational model to Sushi Lang, featuring a conveyor belt system with price differentiation based on plate color, and aims to provide high-quality sushi at competitive prices ranging from 8 to 28 yuan [4][6] - Sushi Lang has seen significant success in China, with net sales exceeding 588 billion yen and a profit of 64 billion yen, marking a nearly 99% year-on-year growth [6] Operational Strategy - Rushi Sushi's operational data indicates strong performance, with weekend customer traffic averaging 800 to 1,000 people per day and a table turnover rate reaching up to 8 times, which is notably higher than Haidilao's hotpot business [4][9] - The brand leverages Haidilao's supply chain advantages to ensure high-quality ingredients, although it faces challenges in maintaining consistent quality and supply chain efficiency compared to established competitors [8][7] Future Outlook - Haidilao's "Red Pomegranate Plan" has successfully incubated multiple restaurant brands, with a total of 126 outlets and a revenue increase of 227% year-on-year, indicating a strong commitment to diversifying its brand portfolio [9]