平价寿司

Search documents
「日料界的瑞幸」,偷了萨莉亚的家
Xin Lang Cai Jing· 2025-08-15 16:55
你的郎来了。 文|槽值小妹 封面来源|unsplash "第一次吃寿司郎,请问有什么事情需要注意的吗?" "寿司郎战绩,不服来战!" 来源:36氪 图源:小红书 提起日料寿司,你首先会想到的关键词是什么?小众,精致,高端,昂贵? 只能说,你对它的印象实在需要刷新了。如今网红美食界正刮起一场"寿司"风,无数美食爱好者亦开始沉迷于"郎的诱惑"。"看别人晒吃了多少盘寿司还 想说:寿司吃少了是寿司,吃多了是盖饭,轮到自己吃过、晒过寿司郎以后:《重生2025之我在寿司郎里搞基建》。" 面对寿司郎爱好者们晒出的盘子,无数人感叹怎么把广州塔、陆家嘴端上餐桌了 无论是动辄摞起来有半米高的空餐盘,还是门口越排越长的队伍,似乎都在证明着:曾被中国人抛弃的寿司,在餐饮界悄悄杀疯了。 "全体注意,你的郎来了" 最近几年的餐饮界,日式平价寿司正呈现席卷之势。 寿司郎的相关内容几乎血洗各大社交平台,晒盘子的、玩抽象的、求攻略的,各火各的。还真不是跟风网友玩梗造成的假象,寿司郎,确实有点火。 以北京为例,寿司郎不到一年已即将开出第9家门店,到饭点不排长队,基本上吃不着。就算预约,排队也至少得约到一周甚至一个月之后。在西单大悦 城,开业时一 ...
日本「穷鬼寿司」,争夺北上广
36氪· 2025-06-18 13:42
以下文章来源于每日人物 ,作者每人作者 每日人物 . "穷鬼寿司",挤进国贸 这是日料爱好者梁妍,最特别的一次就餐体验。在平板电脑上点完餐,她抬起头,眼巴巴地望着传送带的尽头。大约20分钟后,一台装着两碟寿司的迷你小 车,缓缓向她驶来。 传送带不特别,回转寿司店里很常见;特别的是,这家店的传送带,比台面高出了60多厘米,抬眼看过去都瞅不到碟子里装的是什么。几秒钟后,小车停下 来了,餐品不会自己来到下面的桌面,服务员也很难越过顾客帮忙代劳,梁妍站了起来,自己取下那两碟寿司。 两碟肯定吃不饱。接下来的一个小时里,梁妍和朋友只能不断地重复站起—坐下—站起—坐下的动作,因为小车每次只能送两三碟。她环顾四周,倒也不是 所有人都需要边吃饭边运动,但这家位于北京国贸商城五楼的寿司店,位置相当有限,一人位有8个,多人桌只有6张,其中一半都得站起来取餐。 轻商业,懂生活。 打工人哄自己开心的加油站。 文 | 陈婧瑄 编辑 | 西打 来源| 每日人物(ID:meirirenwu) 封面来源 | unsplash 在北京、上海、广州等一线城市,平价寿司大杀四方。尤其是寿司郎和滨寿司这两大头部品牌,扎堆儿在北京开出了一家又一家新店。 ...
日本“穷鬼寿司”,争夺北上广
创业邦· 2025-06-16 09:35
Core Viewpoint - The article discusses the rapid expansion and popularity of affordable sushi brands like Sushi Lang and Bin Sushi in major Chinese cities, highlighting their competitive pricing and unique dining experiences [3][12][19]. Group 1: Market Trends - Affordable sushi brands are gaining significant traction in first-tier cities like Beijing, Shanghai, and Guangzhou, with Sushi Lang planning to open its ninth store in Beijing within a year and Bin Sushi already having seven [19][20]. - The competition between Sushi Lang and Bin Sushi has intensified, with both brands aggressively entering major shopping centers [21][24]. - The average price range for dishes at these affordable sushi restaurants is between 10 to 28 yuan, making them attractive to consumers looking for value [12][21]. Group 2: Consumer Behavior - Consumers are increasingly drawn to the high cost-performance ratio of affordable sushi, often opting for DIY meal options that allow them to customize their dining experience [5][16]. - Social media plays a crucial role in driving traffic to these sushi brands, with customers sharing their experiences and promotions online [15][26]. - The trend of "cheap sushi" has led to a decline in mid-tier sushi restaurants, as many consumers prefer the lower prices offered by new entrants [29][32]. Group 3: Brand Strategies - Sushi Lang focuses on high investment returns and has a flexible store design, while Bin Sushi emphasizes strict operational standards and rapid store expansion [21][22]. - Both brands have successfully filled a gap in the market for affordable sushi, attracting a younger demographic and increasing foot traffic in shopping malls [27][28]. - The operational efficiency of these brands is enhanced by technology, such as Sushi Lang's digital conveyor belt system, which improves customer experience and inventory management [36][38].