Core Viewpoint - The article discusses the rapid growth of badminton courts in county towns, highlighting a shift from scarcity to abundance in options for badminton enthusiasts, driven by lower costs and increased demand for recreational activities [2][4][12]. Summary by Sections Growth of Badminton Courts - In a short span, five new badminton courts opened in a small county, providing a total of 46 courts, contrasting with the previous limited options available [3][6]. - The cost of playing badminton in the county is significantly lower than in major cities, with prices as low as 10 yuan for casual play and 20 yuan for court rental, compared to 100-200 yuan in Beijing [3][4]. Factors Driving Demand - The increase in badminton popularity is attributed to various factors, including educational requirements for physical fitness and the influence of social media [7][14]. - Young entrepreneurs are capitalizing on this trend, with many returning to their hometowns to open badminton facilities, seeing it as a lucrative business opportunity [10][11]. Market Dynamics - The article notes a shift in entrepreneurial focus from coffee shops to badminton courts, as the latter has become a more appealing business model due to rising interest [7][12]. - Entrepreneurs are leveraging lower costs in county towns to establish badminton courts, often repurposing existing facilities to meet demand [13][14]. Challenges and Competition - Despite the initial success, the article highlights challenges in sustaining profitability due to low court fees and competition from newly opened facilities [23][25]. - Many court owners face difficulties in attracting consistent customer traffic, especially during off-peak times, leading to financial strain [26][27]. Differentiation Strategies - To survive in a competitive market, court owners are exploring differentiation strategies, such as unique court designs and community engagement [31][32]. - The article emphasizes the importance of creating a welcoming atmosphere and building relationships with customers to foster loyalty [33][36]. Future Outlook - The article concludes that while the current surge in badminton courts may seem promising, the long-term viability of these businesses will depend on their ability to adapt to local market conditions and customer preferences [37].

Core Viewpoint - The article discusses the paradoxical experience of middle-class individuals returning to their hometowns, highlighting the allure and pitfalls of franchise entrepreneurship in small cities, particularly in the food and beverage sector. Group 1: Franchise Opportunities and Challenges - Franchise stores are seen as investment opportunities for middle-class individuals in small towns, but the reality often involves unexpected costs and lower-than-promised revenues [4][11][16] - Many franchise brands target small towns, creating a perception of a lucrative market, yet the actual financial outcomes frequently lead to losses for entrepreneurs [4][20][24] - The initial promises made by franchise companies, such as quick returns and low entry barriers, often turn out to be misleading, leading to significant financial strain on the franchisees [25][30][35] Group 2: Consumer Behavior and Market Dynamics - The prevalence of imitation brands in small towns reflects a consumer behavior where local entrepreneurs often replicate successful concepts without understanding the underlying business model [5][9][22] - Middle-class individuals in small towns tend to view themselves as consumers first, which influences their choices in entrepreneurship, often leading them to invest in franchises they are familiar with [24][42] - The article notes that the franchise model in small towns is characterized by a cycle of hope and disappointment, where many entrepreneurs continue to invest despite previous failures, driven by the desire for financial improvement [45][46] Group 3: Psychological and Social Factors - The desire for a "decent" life in small towns drives individuals to seek entrepreneurial opportunities, often leading them to overlook the risks associated with franchise investments [45][46] - The social structure in small towns places a high value on entrepreneurship as a means of achieving status, which can lead to impulsive decisions in franchise investments [45][46] - Many individuals are influenced by a combination of societal expectations and personal aspirations, which fuels their willingness to engage in potentially risky franchise ventures [40][46]

以下文章来源于东针 ，作者东叔频道 东针 . 欢迎来到东针知识频道。我们专注与大家分享有价值的思考、商业新知，和关于世界的看法，刺穿生活 和生命，看见有价值的可能，不停学习，向内丰满，在这个沸腾的时代里，我们并肩成长。 看似平凡。 作者 | 东叔 来源 | 东针 （ID：dongzhen-value） 今 天 一 大 早 看 到 新 华 社 的 报 道 ， 国 务 院 新 出 台 的 就 业 创 业 方 案 在 朋 友 圈 刷 了 屏 。 文 件 里"七重攻坚" "六大支持"的提法很抓眼球， 可我的目光却落在"城乡基层"和"中小微企 业"这几个词上——这让人想起近年来争议不断的县城创业者群体 。 去年此时，"县城婆罗门"的调侃声浪还未消散，社交媒体上充斥着对县城消费力的唱衰 论调。那些顶着"县城文学"标签的图文里，年轻人总在逃离与回归间摇摆， 一面是滤镜 下褪色的街景，一面是北上广合租屋里发霉的梦想 。 但 真 实 的 故 事 远 比 这 些 刻 板 印 象 复 杂 。 当 国 务 院 文 件 明 确 提 出 " 拓 宽 城 乡 基 层 服 务 空 间 " ， 恰 恰 印 证 了 这 些 先 行 者 的 敏 ...

作者 | 五环外事务所 来源 | 五环外 （ID：wuhuanoutside） 以下文章来源于五环外 ，作者五环外事务所 五环外 . 关注下沉市场，区域经济，产业故事 回归一年。 春节临近，北上广深的不少年轻人又要开始返乡——那个存在于很多人回忆里的县城老 家。 过去一年，"县城婆罗门""县城无法支撑高消费"等等言论，甚嚣尘上。社交平台上"县 城文学"和"县城写真"也曾风靡一时，在过曝的胶片和复古的调色下，记录的是迷茫的 面容和躁动的灵魂，是对当下生活的不满，和永远试图探寻外界的期待。 这是老旧记忆里刻板的县城，曾经这些年轻人斗志昂扬地走出县城，但在拥挤的地铁 上，在合租的出租房里，在每个加班的夜晚，他们也通过互联网逐渐觉察出了家乡的变 化。 勇敢的人总是先发现机会。中国有1812个县城，而那里有7.48亿常住人口，占据了全 国市场38%的消费比重。在过去几年间，在互联网技术不断下沉的过程中，第一批回乡 创业的年轻人已经受益颇多。 我们和他们聊了聊，发现过去一年，其中不少人并不后悔自己当初的决定，也找到了新 的的生活。 县城的多样化活法： "婆罗门"体制外的新天地 张伟给人留下的第一印象便是脸上的热情笑容，但 ...

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