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滴滴发布2026春节数据:三线以下异地打车涨95%,“反向过年”推高一线出行热度
Feng Huang Wang· 2026-02-24 08:02
Group 1 - Didi Chuxing reported significant growth in ride-hailing orders during the 2026 Spring Festival, with orders from third-tier cities and below surging by 95% compared to regular days [1] - The trend of "reverse Spring Festival" is becoming more pronounced, with a 45% year-on-year increase in ride-hailing orders from individuals aged 55 and above residing in lower-tier cities to first-tier and new first-tier cities [1] - The overall demand for ride-hailing in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen reached a record high during the holiday period, driven by a shift in travel patterns towards "returning home first, then traveling" [1] Group 2 - Traditional cultural activities during the Spring Festival showed strong consumer demand, with ride-hailing to lantern festivals increasing by 135% and to temple fairs soaring over 1200% [2] - There was a notable increase in energy supply demand, with nationwide charging orders rising by 37%, particularly in historical and coastal cities like Nanjing and Qingdao [2] - Cross-border and outbound travel saw a robust recovery, with ride-hailing orders from inbound users increasing by 74%, especially from countries like South Korea, Russia, Malaysia, and Singapore [2]