滴滴打车
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网约车下半场:不是拼价格,而是拼安全、拼服务
Tai Mei Ti A P P· 2026-01-05 02:19
文 | 市象,作者 | 王铁梅,编辑 | 杨舟 在被问到打车喜欢选择什么平台时,一向注重性价比的大学生张黎的回答有些出乎意料。"平时打车还 是会用滴滴打车。" 张黎的选择实际上相当有代表性,而且有权威的数据支持。近期,天津消协的一份《网约车服务消费者 满意度调查》证实了这份代表性。超八成(80.66%)受访者表示侧重选择网约车自营平台(滴滴出 行、首汽约车等),只有不到两成(19.34%)受访者表示侧重选择网约车聚合平台(高德打车、美团 打车等)。 与其直接相关的,就是超六成(62.57%)受访者将安全作为选择网约车的首要关注因素,占比明显高 于便捷性(49.30%)和价格(37.51%)。 报告指出,近年来,网约车安全事件频发及相关法规完善,持续强化了消费者对出行安全的敏感度。 不难看出,在出行这个消费行为上,便捷和价格都不是消费者最重视、第一位的需求,安全才是。这表 明网约车消费已从"效率优先"进入"安全与效率并重"的阶段,平台在安全功能建设、驾驶员审核机制、 行程保障等方面的投入与透明度,将成为影响消费者选择的关键因素。 01 一个共识,两种选择 消费者偏好与行业数据相互印证,揭示了市场向安全侧重的深层 ...
新场景点燃新需求 “情绪价值”成增长密码——元旦假期消费市场盘点
Xin Hua She· 2026-01-03 12:56
Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]
京东家政未来3年投入10亿元 加码高标准养老护理培训;滴滴出行:12月31日打车需求量预计突破8000万|未来商业早参
Mei Ri Jing Ji Xin Wen· 2025-12-30 22:46
|2025年12月31日星期三| 点评:京东家政三年10亿元的投入,是其在人力密集型服务领域进行标准化与数字化重构的举措。此举 直指家政行业,尤其是养老服务的"规范与信任"核心痛点,旨在通过建立从培训到追溯的全流程闭环体 系,树立服务标准与品牌信誉,从而重塑分散的市场格局。然而,养老服务高度依赖人的情感交互,如 何在标准化与个性化之间取得平衡,以及确保巨额投入后的可持续商业模式,仍是其面临的实际考验。 (文章来源:每日经济新闻) NO.2 UU跑腿上线20城跨年救援服务 12月29日,UU跑腿宣布正式启动2026跨年救援服务,重点推出跨年夜爱心接驳业务,覆盖郑州、西 安、长沙、成都等全国20座城市热门跨年点位,针对性解决跨年夜打车排队、地铁爆满、停车场拥堵等 出行难题。用户通过UU跑腿App或小程序,选择"跨年接驳"入口或"万能帮手"跨年类目等即可下单,服 务定价18元起。 点评:UU跑腿推出跨年接驳服务,是其将即时配送能力从"运物"向特定场景"运人"的一次边界试水。 此举试图以灵活、具有人情味的服务,应对跨年夜出行市场的细分痛点,与专业出行平台形成差异化互 补。然而,这种高度依赖节日场景的模式,在规模化效率 ...
元旦自驾预订单同比大增243%
Mei Ri Shang Bao· 2025-12-30 22:23
商报讯(记者吕文鹃)新年的脚步在倒计时声中悄然临近,滴滴出行预测,在通勤下班、跨年聚会、出游 与返乡跨城等多重出行需求叠加下,12月31日打车晚高峰提前至15时开始,持续至20时,其中17至19时 需求最高,当天国内打车需求量预计突破8000万。滴滴上线免佣卡、完单奖等多重奖励,感谢司机师傅 们节假日期间坚守服务。 元旦期间,"南下避寒"与"北上追雪"成为出行主线,预计广州、深圳、武汉、青岛、昆明等城市的滴滴 打车需求量级和同比涨幅双高;临汾、齐齐哈尔、乌鲁木齐、哈尔滨、长春等地热度继续进阶,预计假 期打车需求同比增长超40%。 "请3休8"的拼假模式,也强烈激发自驾需求。滴滴租车元旦预订量同比大涨243%,超70%的用户提前 取车出发(12月27日—12月31日),50%用户规划2—4天自驾行程。 假期长了,更多用户选择"出趟远门"。滴滴租车元旦订单中40%为本地租车订单,60%用户选择去异地 旅游租车,热门目的地包括海口、青岛、乌鲁木齐、三亚、西双版纳、桂林、沈阳。随着冰雪大世界开 园、新疆滑雪场开板,"冰雪游"热度进一步提升,哈尔滨租车订单预计达2025年同期的5倍,阿勒泰达 同期7倍。 为致谢司机师傅 ...
滴滴预测元旦出行需求 12月31日打车单日量或破8000万
Feng Huang Wang· 2025-12-30 09:22
凤凰网科技讯12月30日,滴滴出行发布元旦出行预测,显示2025年12月31日当天,国内打车需求量预计 将突破8000万单。由于跨年、通勤及出游等多重需求叠加,当日打车晚高峰将提前至15时开始,并持续 至20时。 除打车业务外,滴滴租车数据显示,元旦假期的租车预订量同比大幅增长243%。其中,超过70%的用 户选择在假期开始前(12月27日至31日)提前取车出发,50%的用户规划了2至4天的自驾行程。在订单构 成上,40%为本地租车,60%的用户选择在旅游目的地异地租车,热门目的地包括海口、青岛、乌鲁木 齐、三亚等城市。受冰雪旅游热度推动,哈尔滨的租车订单预计将达到2025年同期的5倍,阿勒泰地区 预计达7倍。 为应对出行高峰并激励司机服务,滴滴出行宣布在12月31日至1月3日期间,于天津、广州、深圳、成都 等全国245个城市上线免佣卡,部分城市还配套有完单奖、流水加速卡等奖励措施。 根据预测,跨年夜期间,户外娱乐场所、旅游景点及大型商圈的叫车需求预计将较上周同期增长超9 倍。同时,高品质出行需求增长明显,呼叫专车与豪华车的需求预计较上周分别上涨226%和188%。数 据显示,00后群体将成为跨年夜出行的主力 ...
滴滴:12月31日打车需求量预计突破8000万,打车晚高峰将提前至15时
Xin Lang Cai Jing· 2025-12-30 08:17
Core Insights - Didi Chuxing predicts a significant increase in ride-hailing demand on December 31, with peak hours starting at 3 PM and lasting until 8 PM, expecting over 80 million rides nationwide [1][3] - Demand for high-quality rides, such as Didi's premium and luxury services, is expected to rise by 226% and 188% respectively compared to the previous week [1][3] - The post-00s generation is anticipated to account for 37% of the ride-hailing demand, with the highest demand expected at 1 AM on January 1, reaching 45% [1][3] Ride-Hailing Demand - The demand for rides during New Year's Eve is projected to increase over nine times compared to the previous week, particularly in outdoor leisure venues, tourist attractions, and large shopping districts [1][3] - Didi's charging services predict a notable increase in charging orders in coastal cities such as Wenzhou, Haikou, Huizhou, Quanzhou, and Xiamen during the New Year holiday [1][3] - Fuel orders are also expected to rise in cities like Wenzhou, Nanchang, Nanning, Haikou, and Jinhua compared to regular days [1][3] Car Rental Trends - The "3 days off, 8 days on" holiday arrangement has stimulated demand for self-driving trips, with Didi's car rental bookings increasing by 243% year-on-year [1][3] - Over 70% of users are expected to pick up their rental cars early (between December 27 and December 31), with 50% planning 2-4 day self-driving trips [1][3] - Among Didi's rental orders for the New Year, 40% are local rentals while 60% are for out-of-town travel [1][3] Driver Incentives - To thank drivers for their service during the holiday period, Didi will launch a commission-free card in 245 cities from December 31 to January 3 [2][4]
真实的墨西哥
3 6 Ke· 2025-12-29 11:41
关于墨西哥,我们被网络误导太久了。穷,危险,歧视中国人?热爱美国人?幸福指数高?这些是真的吗?这里是关于墨西哥的9个真相。 1、墨西哥危险吗? 墨城治安地图(来源网络) 在大众的印象里,提到墨西哥就是毒贩、黑社会、绑架、枪战,这是真的吗?确实存在,所以要小心。但墨西哥不是"整体危险",而是支离破碎的,危险 系数要看具体街区。 用HoyoDeCrimen(Crime Map)还有ChatGPT,来整体查看墨城的治安情况,在网上把自己要去的地址输入进去,可以通过地图看到各个区真实的报警和治 安情况,红色和深色区域不要去,夜晚尽量避免出行。 安全区域,比如Benito Juárez,被评为墨西哥城最安全的区之一。Roma Norte & Roma Su,年轻人很多,艺术气息浓厚,很多人唱歌跳舞。Condesa,有很 多公园和高档餐厅,管理得也不错。Polanco是富人集中的"比弗利山庄",各种高档的商店和住宅。危险区域,比如号称"凶猛的街区"的Tepito,这里有各 种黑市交易,犯罪率居高不下。位于老城东侧的La Merced,人员杂乱,偷窃抢劫和毒品问题,非常严重。 墨城本地的墨西哥人说,绝大多数黑社会暴力事件只 ...
财经老王丨生活在中国 老外如何 “不见外”?
Yang Shi Xin Wen Ke Hu Duan· 2025-10-23 03:10
Core Insights - The article discusses the changes in the lives of foreigners in China during the "14th Five-Year Plan" period, highlighting personal experiences of expatriates and the impact of China's policies on their lives [1][10]. Group 1: Personal Experiences of Foreigners - Jamie, a Canadian expatriate, expresses how the introduction of transit visa-free policies has made it easier for his family to visit him in Beijing, showcasing a significant change in accessibility [3]. - Jamie's parents have adapted to using Chinese apps like WeChat and Alipay, indicating a growing comfort with technology and daily life in China [3]. - Jamie is applying for a "five-star card" to settle permanently in China, reflecting his commitment to living in the country long-term [4]. Group 2: Growth of International Influence - Fang Haoming, an Iraqi journalist, highlights the increasing number of foreigners willing to visit China, noting that many return to share their positive experiences and encourage others to explore opportunities in China [8]. - Fang's work in media has gained significant traction, with his videos achieving over 100 million views, demonstrating the rising international interest in China's narrative [6]. Group 3: Policy Changes and Openings - The article outlines China's ongoing efforts to enhance foreign investment and residency, including the reduction of the negative list for foreign investment and the complete removal of restrictions in the manufacturing sector [10]. - Over 50 new measures have been introduced by the National Immigration Administration to facilitate the entry and integration of foreigners in China, emphasizing the country's commitment to creating a welcoming environment [10].
双节异地滴滴打车需求上涨89% 租车订单量突破历年峰值
Cai Jing Wang· 2025-10-09 22:47
Core Insights - Didi Chuxing reported a 14% year-on-year increase in average daily ride-hailing demand during the National Day and Mid-Autumn Festival holiday period compared to last year [1] - Demand for intercity rides surged by 89% compared to the period before the holiday [1] - There was a significant increase in long-distance travel and cross-border travel demand [1] Ride-Hailing and Car Rental Trends - During the "Eleventh" holiday period, Didi's car rental orders skyrocketed by 212% year-on-year, reaching a historical high [1] - The average rental duration for users was 2.5 days, with daily spending increasing by 12% year-on-year [1] - Popular vehicle choices for rentals included economy and SUV models [1] - The top rental self-driving destinations during the holiday were Shenzhen, Beijing, Chengdu, Guangzhou, and Xi'an [1]
长假出行、餐饮数据出炉,“鸡排哥”摊位周边打车需求上涨616%
Di Yi Cai Jing· 2025-10-09 14:07
Group 1 - The National Day and Mid-Autumn Festival holiday saw explosive growth in travel, dining, and tourism, with a nearly 180% increase in traffic for the "Must Eat List" on Dazhong Dianping compared to the previous month [1] - Local specialty dining emerged as the biggest beneficiary during the holiday, with restaurants like Su Nan Qin Ji experiencing a peak daily foot traffic of over 100,000 and an average daily traffic ten times higher than usual [1] - Consumer spending levels were notably higher this year, with increased per capita spending compared to previous years [1] Group 2 - More people opted for extended holidays, with travel trends indicating a preference for "reverse travel" to smaller towns and counties, such as those in Shanxi, Guangdong, Guizhou, Fujian, and Anhui [3] - Didi Chuxing reported a 14% year-on-year increase in average daily ride-hailing demand during the holiday, with intercity ride-hailing demand rising by 89% compared to the pre-holiday period [3] - Long-distance travel became a popular choice, with a 22% year-on-year increase in ride-hailing demand for trips over 800 kilometers, particularly among younger generations [3] Group 3 - Cities leveraged local特色优势 to enhance their tourism appeal, with significant increases in ride-hailing demand around popular attractions like Jingdezhen's "Chicken Chop Brother," which saw a 616% increase in ride requests [4] - There was a 139% year-on-year increase in ride-hailing orders from foreign tourists during the holiday, with notable demand from visitors from South Korea, the United States, Singapore, and Malaysia [4] - Overseas travel demand surged, with daily ride-hailing demand exceeding summer levels by over 100%, particularly in cities like Seoul, Jeju, Singapore, and Tokyo [4]