Group 1: Travel and Transportation Trends - The travel demand during the May Day holiday reached a new high, with an estimated 1.467 billion people traveling from May 1 to May 5, averaging 293 million daily, a year-on-year increase of 8% [2] - Didi's ride-hailing demand during the holiday increased by 17% compared to last year, marking the hottest May Day holiday on record, with intercity ride-hailing demand rising by 29% [2] - The top three scenarios for ride-hailing demand were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [2] Group 2: Emerging Consumer Preferences - The leisure camping orders surged by 390% during the May Day holiday, while club and exhibition-related orders increased by over 200% [3] - The trend of "changing outfits for travel photography" became popular among younger consumers, with ride-hailing demand for travel photography locations increasing by 54%, half of which came from users born after 2000 and 1995 [3] - Concerts and various events significantly boosted ride-hailing orders, with specific concerts and festivals leading to demand increases of over 300% [3] Group 3: Rental and International User Trends - Didi's car rental orders grew by 13% during the May Day holiday, with over 70% of orders coming from users born in the 1990s and 2000s [4] - The number of ride-hailing orders from inbound users surged by 75% year-on-year during the holiday period, driven by international events such as the Canton Fair and the Shanghai International Auto Show [6]

Core Insights - Didi Chuxing has launched a "May Day" travel guarantee plan, investing over 400 million yuan to activate both driver and user markets [1] - A significant travel peak is expected nationwide starting April 30, with ride-hailing orders projected to surge by 55% during peak hours compared to regular days [1] Group 1: Travel Demand and Trends - Cities such as Hangzhou, Nanjing, and Chongqing are predicted to see the highest increases in ride-hailing bookings compared to last year [1] - Popular travel destinations for Didi's charter services include Shanghai, Beijing, Chengdu, Guangzhou, and Hangzhou, with a 304% increase in orders compared to pre-holiday levels [2] - The demand for intercity travel is expected to rise by 130%, with peak travel anticipated on May 5 [1][2] Group 2: Driver Incentives and User Promotions - Didi is implementing a "Revenue Doubling Plan" for drivers, which includes 12 incentive measures, potentially increasing daily earnings by 20%-35% [2] - User promotions will cover 98 cities, with discounts such as 60% off in cities like Shanghai and Changsha, and 50% off in Xiamen and Dalian [2] Group 3: Operational Enhancements - Didi's intelligent scheduling system will dynamically allocate resources 72 hours in advance to manage the travel surge, focusing on 15 key locations [3] - The platform has introduced a new version of its trip guardian system, which includes features like real-time location correction and fare anomaly monitoring [3] - Didi will deploy 2,000 customer service representatives and AI agents to ensure a response rate exceeding 95% within 15 seconds during the holiday [3]

Core Insights - The trend of self-driving car rentals is gaining popularity among young people, with a reported 44% increase in weekend rental orders after the Spring Festival, and a projected 2-3 times increase in demand during the upcoming May Day holiday compared to the Qingming Festival [1][3] Group 1: Market Trends - Self-driving travel allows for greater freedom in choosing routes and flexible scheduling, appealing to younger demographics such as those born in the 1990s and 2000s [1][3] - The rise in self-driving rentals is attributed to a shift in travel preferences, moving away from traditional group tours to more personalized travel experiences [1][3] Group 2: Company Initiatives - To accommodate the anticipated surge in demand for the May Day holiday, Didi Car Rental is offering a free "New User Protection Package" from April 12 to April 25, which includes benefits like scratch damage waivers and hassle-free returns [3][5] - The "New User Protection Package" aims to alleviate concerns for inexperienced drivers, providing coverage for vehicle damage and depreciation costs, thus enhancing the rental experience [5][7] Group 3: Customer Support and Safety - Didi emphasizes the importance of choosing large rental platforms for better service and support, including 24-hour customer service and strict vehicle maintenance standards [3][5] - In case of accidents, users are advised to contact emergency services and Didi's customer support immediately, ensuring that they can return the vehicle without complications [5][7]