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多样化消费场景推动五一出行升温,入境用户打车订单攀升
Di Yi Cai Jing· 2025-05-06 10:53
Group 1: Travel and Transportation Trends - The travel demand during the May Day holiday reached a new high, with an estimated 1.467 billion people traveling from May 1 to May 5, averaging 293 million daily, a year-on-year increase of 8% [2] - Didi's ride-hailing demand during the holiday increased by 17% compared to last year, marking the hottest May Day holiday on record, with intercity ride-hailing demand rising by 29% [2] - The top three scenarios for ride-hailing demand were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [2] Group 2: Emerging Consumer Preferences - The leisure camping orders surged by 390% during the May Day holiday, while club and exhibition-related orders increased by over 200% [3] - The trend of "changing outfits for travel photography" became popular among younger consumers, with ride-hailing demand for travel photography locations increasing by 54%, half of which came from users born after 2000 and 1995 [3] - Concerts and various events significantly boosted ride-hailing orders, with specific concerts and festivals leading to demand increases of over 300% [3] Group 3: Rental and International User Trends - Didi's car rental orders grew by 13% during the May Day holiday, with over 70% of orders coming from users born in the 1990s and 2000s [4] - The number of ride-hailing orders from inbound users surged by 75% year-on-year during the holiday period, driven by international events such as the Canton Fair and the Shanghai International Auto Show [6]
滴滴五一出行预测发布:这些城市打车最难,自驾游“黑马”曝光
Feng Huang Wang· 2025-04-28 16:04
"五一"滴滴租车需求将达清明假期的2到3倍,长线游需求带动下,预订单中约65%为异地租车需求。今 年"五一"假期"西"引力十足,成都、乌鲁木齐、贵阳、昆明、伊犁成为异地滴滴租车预定前五城市,云 贵川地区吸引了全国近五分之一的租车旅客,成假期"自驾顶流"。滴滴加油预测,假期成都、青岛、深 圳、重庆、天津等热门旅游城市的加油需求将显著上涨。 滴滴司机端在五一期间推出"收益倍增计划",通过流水加速卡(1分钱起购)、免佣卡、峰期服务金等 12项激励措施,配合小队PK赛、抽奖活动等社交玩法,预计司机日均收益可提升20%-35%。值得关注 的是,平台在杭州、南京等8个城市试点"节假日服务金"机制,高峰时段司机收入上浮最高达40%。 凤凰网科技讯(作者/于雷)4月28日,滴滴出行宣布启动"五一"出行保障计划,投入超4亿元资源同步 激活司机端与用户端市场。滴滴出行预测,4月30日15时起全国将迎出行高峰,17-19时单量预计较平日 激增55%。 同比去年节前,杭州、南京、重庆将成为当天滴滴快车预约涨幅前三的城市。除一线及新一线城市的机 场、火车站外,大理站、厦门高崎国际机场、海口美兰国际机场将成今年"五一"热门场站。 今年" ...
覆盖全国所有城市!滴滴租车推出“剐蹭免赔”的新手保护包
Yang Shi Wang· 2025-04-15 09:39
Core Insights - The trend of self-driving car rentals is gaining popularity among young people, with a reported 44% increase in weekend rental orders after the Spring Festival, and a projected 2-3 times increase in demand during the upcoming May Day holiday compared to the Qingming Festival [1][3] Group 1: Market Trends - Self-driving travel allows for greater freedom in choosing routes and flexible scheduling, appealing to younger demographics such as those born in the 1990s and 2000s [1][3] - The rise in self-driving rentals is attributed to a shift in travel preferences, moving away from traditional group tours to more personalized travel experiences [1][3] Group 2: Company Initiatives - To accommodate the anticipated surge in demand for the May Day holiday, Didi Car Rental is offering a free "New User Protection Package" from April 12 to April 25, which includes benefits like scratch damage waivers and hassle-free returns [3][5] - The "New User Protection Package" aims to alleviate concerns for inexperienced drivers, providing coverage for vehicle damage and depreciation costs, thus enhancing the rental experience [5][7] Group 3: Customer Support and Safety - Didi emphasizes the importance of choosing large rental platforms for better service and support, including 24-hour customer service and strict vehicle maintenance standards [3][5] - In case of accidents, users are advised to contact emergency services and Didi's customer support immediately, ensuring that they can return the vehicle without complications [5][7]