特种兵旅游
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最忙的互联网打工人,竟成了出游最频繁群体?丨2025年轻人旅游趋势报告
36氪· 2025-11-16 02:00
2025 年轻人 IP F Truck 那 UID 旅游,不再是小长假专属限定了。 挑一个淡季的周末, 拼几天年假凑够一次短逃离, 筛选一个小众冷门目的地, 这才是年轻人的「旅游标配」 。 有人享受一天暴走8万步的「特种兵式」 旅游, 有人就爱以美食为主,走走停停逛逛, 不论如何,年轻人们早已不再像过去那样 「上车睡觉,下车尿尿,到了景点就拍照」。 为探索年轻人的最新旅游趋势 , 后浪研究所发起了 「2025年轻人旅游」小调查, 共回收804份问卷。 女性 72.5% 年龄层: 旅游这件事, 已经被年轻人迭代出好几个版本。 年轻人的「反预制旅游观」 就藏在这里- 00后 24.5% 85后 9.2% 95后 38.2% 80后 2.8% 90后 24.2% 80前 1.1% 这届打工人 为了旅游「拼好假」! 经济基础决定旅游预算, 豪华的旅行,需要鼓囊囊的钱包。 但对于事业刚刚起步的年轻人来说. 即使钱包没那么富裕,也不耽误出游, 富有富的玩法,穷有穷的玩法! 调查对象 性别: 男性 27.5% 收入和旅行预算的关系 月收入 单次旅游经费预算 (中行教) ○ 暂无收入 0 3000元以下 1000-3000元 ...
五星级酒店纷纷摆地摊,它们怎么了
36氪· 2025-09-16 00:09
Core Viewpoint - The article discusses the recent trend of five-star hotels in China setting up street stalls to attract new customer segments amid declining business, reflecting the industry's struggle to adapt to changing consumer behavior and economic conditions [6][9][48]. Group 1: Street Stall Trend - Five-star hotels across major cities in China have started setting up street stalls to sell affordable food items, ranging from 3 to 80 yuan, attracting local residents [6][12][24]. - The initiative aims to create a more approachable image for luxury hotels, which traditionally had high service standards and pricing [8][24]. - The Guangzhou Baiyun Hotel and Changsha Meixi Lake Hotel are examples of hotels successfully implementing this strategy, with the latter generating around 25,000 yuan in daily revenue from street food sales [23][20]. Group 2: Declining Business Environment - The hotel industry is facing a downturn, with Morgan Stanley reporting an 8% year-on-year decline in RevPAR (Revenue per Available Room) during the summer peak season [28][31]. - The trend of "high-frequency, low-consumption" tourism has emerged, leading to reduced hotel occupancy rates and lower spending by travelers [30][31]. - The number of five-star hotels in China has decreased from 845 in 2019 to 736 by the third quarter of 2024, indicating a significant contraction in the market [49]. Group 3: Changing Consumer Preferences - The traditional business model of five-star hotels, heavily reliant on high-end business travelers, is being challenged as companies cut travel expenses and reduce the frequency of business trips [36][38]. - Consumers are increasingly prioritizing hygiene and quality over star ratings, with many opting for personalized experiences and local dining options [58][59]. - The shift in consumer behavior has prompted hotels to explore alternative revenue streams, such as street food sales and creative dining options like "leftover blind boxes" [60][61].