人民财讯12月3日电，Omdia最新数据显示，2025年第三季度，可穿戴腕带设备市场小幅增长3%，出货 量达到5460万台。尽管出货量增速有限，但市场价值却同比大涨12%，达到123亿美元，反映出消费者 正加速转向更高端的可穿戴设备。平均售价(ASP)同比上涨9%，达到225美元，主要受到市场头部厂商 的推动。前五大厂商——小米、苹果、华为、三星和佳明——合计占据了市场总价值的84%及出货量的 63%。这种价值主导地位，加上其雄厚的资金和研发资源，使得中小厂商在价格竞争和用户获取方面面 临越来越大的压力。 ...

Core Insights - The global wearable wristband device market is experiencing significant growth, with shipments expected to reach 50.2 million units in Q2 2025, representing a 13% year-over-year increase [1][2] - Strong demand for entry-level devices and advanced tracking features are driving market expansion, with a projected market growth of 8% in 2025 and 9% in 2026 [1] Brand Performance - Xiaomi leads the market with 9.5 million units shipped in Q2 2025, capturing 18.9% market share, a 61% increase from 5.9 million units in Q2 2024 [2] - Huawei follows with 8.8 million units shipped, holding 17.4% market share, marking a 47% increase from 6.0 million units in Q2 2024 [2] - Apple shipped 7.6 million units, accounting for 15.2% market share, showing a slight decline of 1% from 7.7 million units in Q2 2024 [2] - Samsung's shipments increased by 52% to 4.3 million units, representing 8.6% market share, up from 2.8 million units in Q2 2024 [2] - The Indian brand Noise shipped 2.0 million units, a 15% decrease from 2.4 million units in Q2 2024, holding 4.0% market share [2] - Other brands collectively shipped 18.0 million units, down 8% from 19.5 million units in Q2 2024, representing 35.9% market share [2]

Core Insights - The global wearable wristband device market is experiencing significant growth, with shipments expected to reach 50.2 million units by Q2 2025, representing a 13% year-over-year increase [1][4]. Market Overview - Strong demand for entry-level devices and advanced tracking features are driving market expansion. The market is projected to grow by 8% in 2025 and 9% in 2026 [1]. - The market value of wearable wristband devices is anticipated to reach $36.6 billion in 2024 and exceed $40 billion by the end of 2025 [4]. Competitive Landscape - In Q2 2025, the top five vendors by shipment volume are Xiaomi (9.5 million units, 18.9% market share), Huawei (8.8 million units, 17.4% market share), Apple (7.6 million units, 15.2% market share), Samsung (4.3 million units, 8.6% market share), and Noise (2.0 million units, 4.0% market share) [5]. - Despite only accounting for 32% of total shipments, smartwatches will represent 69% of the overall market value in the second half of 2025 [4]. Vendor Performance - Xiaomi's shipments increased by 61% year-over-year, while Huawei's grew by 47%. Apple experienced a slight decline of 1%, and Noise saw a decrease of 15% [5]. - The "Others" category, which includes various smaller brands, saw an 8% decline in shipments [5].

Core Insights - The global wearable wristband device market is experiencing significant growth, with shipments reaching 50.2 million units in Q2 2025, representing a 13% year-over-year increase [1] - Strong demand for entry-level devices and advanced tracking features are driving market expansion, with a projected market growth of 8% in 2025 and 9% in 2026 [1] Market Trends - Increasing consumer focus on health, fitness, and exercise is driving interest in wearable wristbands, making these devices central to health and wellness applications [1] - Smartwatches are expected to be a key driver of ongoing market expansion, with basic models attracting a large number of first-time buyers [1] Consumer Behavior - Finding new use cases is crucial for attracting new user demographics and evolving vendor business models [1] - Devices with cellular connectivity are meeting safety needs for users of all ages, particularly in promoting the adoption of children's wearable devices [1] Technological Advancements - Smartwatches with 5G connectivity, such as the latest Apple Watch models, are appealing to users seeking better real-time connectivity and independent functionality [1] - The launch of the iPhone Air marks a significant milestone towards eSIM-only transition, facilitating digital purchases and subscription services [1] Market Value and Competition - The wearable wristband device market is expected to reach a value of $36.6 billion in 2024, with projections to exceed $40 billion by the end of 2025 [1] - Despite smartwatches accounting for only 32% of total shipments, they will represent 69% of the overall market value by the second half of 2025 [1] Vendor Strategies - Vendors are focusing on value-added services, connection subscriptions, and leveraging partnerships with nearly 500 million active users to generate subscription revenue [2] - Understanding the factors driving user choices for wearable devices, such as comprehensible metrics and community features, is essential for capturing upsell and cross-sell opportunities [2]

Industry Overview - In the first half of 2025, the shipment volume of wearable wristband devices in mainland China reached 33.9 million units, marking a year-on-year growth of 36%, following a 33% increase in the second half of 2024, indicating a strong upward trend [1] - This growth represents a historical high for the first half of the year in the wearable wristband device market in mainland China, signifying a new development phase for the market [1] - The global wearable wristband device market is projected to reach approximately $135 billion in 2024 and is expected to exceed $500 billion by 2030, with a compound annual growth rate (CAGR) of over 20% [1] - The Chinese market is particularly notable, emerging as a significant growth engine globally [1] Market Dynamics - The wearable wristband device market is currently vibrant, assisting users in health monitoring, exercise tracking, and smart connectivity, becoming an integral part of daily life for many [1] - The dual growth in both the Chinese and global markets underscores the resilience of wearable wristband devices [1] - Future advancements are anticipated as technology progresses towards medical-grade monitoring, the application scenarios expand from consumer to professional use, and the ecosystem evolves from standalone products to closed-loop systems, leading to a new wave of industry growth [1] Company Insights - Relevant A-share concept stocks in this sector include Boshuo Technology and Aohai Technology [1]

Core Insights - The global wearable wristband device market experienced a year-on-year growth of 13% in Q1 2025, with a total shipment of 46.6 million units [1] Market Performance - The growth is attributed to a low base from the previous year and a rebound in market demand, leading to accelerated overall growth [1] - Three main product categories—basic bands, basic watches, and smartwatches—have all shown growth, serving as the primary drivers of market expansion [1]