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21社论丨以规范与透明推动预制菜产业健康发展
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-15 22:48
Core Insights - The ongoing controversy surrounding "pre-prepared meals" reflects increasing consumer awareness regarding food safety, the right to know, and transparency in the restaurant industry [1] - The debate highlights the challenges faced by the Chinese restaurant industry in its industrialization and standardization processes [1] Group 1: Industry Trends - Pre-prepared meals have become a mainstream choice in mature markets, with Japan's penetration rate reaching 70%, and similar trends observed in the U.S. [2] - The shift towards pre-prepared meals is driven by urbanization, smaller household structures, an aging population, and extended commuting times, necessitating convenient dining solutions [2] - In China, the increasing urbanization rate and high-density population in commercial areas are pushing businesses to seek standardized and scalable dining solutions [2] Group 2: Consumer Concerns - Current consumer doubts about pre-prepared meals focus on the lack of a comprehensive national standard and regulatory system covering the entire supply chain, from ingredient sourcing to logistics [2][3] - Some restaurant businesses blur the lines between "pre-prepared" and "freshly made," failing to adequately protect consumer rights and eroding trust in the industry [3] - Establishing public trust in the restaurant industry requires transparency and the protection of consumer rights, allowing consumers to make informed choices [3] Group 3: Future Outlook - The industry must embrace a transparent and regulated approach to pre-prepared meals to ensure they can be integrated into the Chinese dining landscape as a safe and sustainable option [3] - Clear labeling, transparent information, and established standards are essential for pre-prepared meals to become a significant part of the efficient and sustainable food supply system in China [3]
以规范与透明推动预制菜产业健康发展
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-15 22:39
Core Viewpoint - The ongoing controversy surrounding "pre-prepared meals" reflects increasing consumer awareness regarding food safety, the right to know, and transparency in the restaurant industry, highlighting challenges in the industrialization and standardization processes within China's dining sector [1][2]. Group 1: Industry Trends - Pre-prepared meals have become a mainstream choice in mature markets, with Japan's penetration rate reaching 70%, and similar trends observed in the U.S. market, indicating a shift towards convenience in dining solutions [2]. - The dual demand in China for higher quality and healthier meals, alongside the need for convenient and economical dining options, is driving the evolution of the restaurant industry [1][2]. Group 2: Consumer Concerns - Current consumer doubts about pre-prepared meals focus on the lack of a comprehensive national standard and regulatory system covering the entire supply chain, from ingredient sourcing to processing and logistics, which raises questions about safety and nutritional quality [2][3]. - Some restaurant businesses blur the lines between "pre-prepared" and "freshly made" meals, failing to adequately protect consumer rights to information, which undermines trust in the industry [3]. Group 3: Future Directions - The industry must embrace transparency and clear labeling to build consumer trust, as consumers are not inherently opposed to pre-prepared meals but seek assurance regarding food health and their right to know [3]. - For pre-prepared meals to be successfully integrated into China's dining sector, a focus on standardization, health, and regulatory oversight is essential, positioning them as a vital part of an efficient, safe, and sustainable food supply system [3].