近期，多家地方性商业银行集体"瘦身"助贷业务合作。 据贝壳财经记者不完全统计，乌鲁木齐银行、龙江银行、贵阳银行（601997）相继宣布暂停新增互联网 助贷合作业务，吉林亿联银行等多家银行则大幅缩减合作机构数量。 "共债风险"是银行收缩合作机构数量背后的顾虑所在。在《关于加强商业银行互联网助贷业务管理 提 升金融服务质效的通知》（下称"助贷新规"）出炉后，银行就已开始持续缩减腰部以下的合作平台。与 此同时，助贷平台展业压力有所增大。 有业内人士指出，银行之所以"急刹车"，反映出了部分银行此前过于依赖于外部助贷机构而对自身风险 能力的建设有所懈怠。助贷新规对中小银行、助贷平台业务调整的"阵痛"仍将持续一段时间。 银行"断舍离"背后 "万无一失"的兜底模式反成风险隐忧 "我们最大的担忧，是一些中小平台潜在的风险问题。"一位民营银行内部人士表示，其所在的银行今年 以来大幅减少了腰部以下平台合作的数量。目前仍在合作的平台，均是助贷领域的头部平台。 在助贷新规出台之前，作为资金提供方的银行可以从中小平台得到更多的优惠政策。相比于头部平台， 中小型助贷平台向银行收取的费率更低，且部分平台向银行承诺兜底。银行无须过于担忧助贷 ...

Core Insights - The Chinese gift industry is undergoing a paradigm shift driven by the Z generation's purchasing decisions, with digital procurement penetration exceeding 11.5% and emotional value premium rising by 16% annually [2][3][11] Industry Trends - The industry has transitioned from a phase of scale growth to a critical period of "value reconstruction" and "efficiency revolution" [2] - The confidence index for the gift industry in 2025 has increased by 9 points year-on-year, reaching 80, indicating a positive outlook [2] - There is a significant divergence in confidence among different segments, with cross-category and brand channel merchants scoring 86, while processing and OEM factories score only 75 [2] Key Contradictions - Demand upgrade vs. budget contraction: Z generation employees demand personalized and high-quality gifts, while corporate welfare budgets are shrinking [2] - Digital efficiency vs. compliance risk: 48% of companies are increasing digital procurement investments, but this leads to heightened compliance and risk management challenges [2] - Homogeneous competition vs. differentiated breakthroughs: Standard products face declining profit margins, while demand for cultural and health-related gifts is growing [2] Strategic Responses - Cost reduction and efficiency enhancement: 46% of companies prioritize improving quality-price ratios, leveraging digital tools to streamline procurement processes [2][4] - Compliance risk management: 35% of companies focus on compliance management, with third-party inspection mechanisms becoming more prevalent [2][4] Market Dynamics - The procurement landscape is becoming younger, with 90% of decision-makers being under 34 years old, leading to a shift in purchasing logic [3][11] - Small and medium-sized private enterprises account for over 70% of the market share, indicating a shift in purchasing power [3] Product and Service Innovations - The gift industry is moving towards professional competition, with a focus on emotional value and brand expression [11] - Successful case studies highlight the importance of integrating cultural elements and innovative marketing strategies to enhance product appeal [7][10] Future Outlook - The industry is expected to continue evolving towards high-quality development, with a focus on emotional value and compliance-driven procurement practices [11] - Companies that can adapt to changing consumer demands, embrace digital transformation, and maintain compliance will emerge as industry leaders [11]