Core Viewpoint - The article emphasizes the structural opportunities in China's consumer market, particularly focusing on the 900 million people in lower-tier cities as the main consumer base for future growth [5][12]. Group 1: Market Dynamics - The consumer landscape in China has shifted, with the previous focus on high-end brands in first-tier cities evolving to include a broader range of products catering to lower-tier markets [5][6]. - The connection between high-tier and low-tier markets has been established, allowing for a more integrated consumer experience across different city levels [7][9]. - The emergence of new business models based on modern infrastructure and production relationships is crucial for capitalizing on these market changes [11][12]. Group 2: Consumer Segmentation - The consumer market can be visualized as a cake, with the affluent class at the top, the middle class facing economic pressures in the middle, and the 900 million people in lower-tier cities forming the base [9]. - The article identifies two structural opportunities in the consumer market: the rise of new national brands and the development of new nationwide chains [13]. Group 3: Consumption Trends - The "启承消费时钟" (Qicheng Consumption Clock) categorizes consumer behavior into four phases: essential needs, optional purchases, alternatives, and upgrades, reflecting the changing economic conditions [12][13]. - The pandemic has shifted consumer preferences, with essential goods gaining prominence while optional items have become less prioritized [12][13]. - The rise of discount brands and alternative products is noted, with examples like "鸣鸣很忙" in the snack sector, indicating a trend towards value-oriented consumption [13].