Group 1 - The Shanghai International Coffee Culture Festival 2025 opened on April 30, themed "Coffee Aroma Gathering, Shanghai Invitation," as part of the 6th Shanghai "Five-Five Shopping Festival" [1] - The event focuses on "coffee + cultural tourism and commerce," promoting consumption and internationalization, engaging multiple market entities across 16 districts and the Lingang New Area [1][3] - Shanghai has 9,115 coffee shops, with the coffee industry in China expected to reach a scale of 313.3 billion yuan in 2024, reflecting an 18.1% growth rate from the previous year [3][5] Group 2 - In 2024, Shanghai's coffee consumption data shows 32.85 million coffee delivery orders, with a diverse range of products reflecting both traditional flavors and urban characteristics [5] - Yunnan coffee has seen significant growth, with transaction volume on platforms like Taobao and Tmall exceeding 417 million yuan in 2024, a 17.3% increase, and is projected to surpass 500 million yuan in 2025 [6][8] - The festival features over 350 booths from quality coffee brands, integrating various activities such as performances, sports, cultural experiences, and food, creating a new consumption scene [9][14] Group 3 - The festival promotes cross-industry collaboration, integrating coffee with culture, sports, and public welfare, enhancing the cultural depth of coffee in Shanghai [31][36] - Major platforms are launching substantial subsidies and promotional activities during the coffee festival, including limited-time offers and special discounts to stimulate consumer engagement [26][28] - The event has evolved from an industry event to a city IP, showcasing Shanghai's coffee culture and its integration with creativity, art, and fashion, contributing to economic growth [38]