01 越来越"奇怪"的优惠 9.9元的瑞幸咖啡，越来越难买到了。 近日，不少网友发现，在瑞幸咖啡小程序上"每周9.9"菜单栏下，很多产品需在9.9元的基础上，再加3元方可购买。因此，瑞幸咖啡9.9元活动的真实性遭 到质疑。 瑞幸咖啡"每周9.9元"优惠活动自2023年上半年启动以来，从最开始的全场饮品均可使用9.9元优惠券，到后来只剩少量指定饮品可用，再到如今的"加3 元"购买，优惠活动一步步缩水。也难怪网友发出"玩不起别玩"的吐槽。 "瑞幸咖啡现在每周9.9元活动，可以用'奇怪'二字来形容。"瑞幸咖啡常客萧虹向《财经天下》抱怨。她从两年前的咖啡低价大战起，开始关注和购买瑞幸 咖啡产品，下单过西梅美式、轻轻茉莉、柚C冰茶……凭借9.9元低价，她把各种口味尝了个遍。 但她后来发现，瑞幸咖啡的"每周9.9"入口愈发难找，即使找到了，可选品类也十分有限。11月28日，她拿起手机打开小程序，定位北京国贸一门店，却 惊讶地发现，从瑞幸咖啡小程序首页的"每周送你9.9元"海报进入"每周9.9"菜单后，不少咖啡产品乍一看标价9.9元，但底下用小号字体标明"+3元"，也即 这些咖啡需在9.9元的基础上，再加3元方可购买。 为 ...

Core Viewpoint - Luckin Coffee reported a significant revenue growth of 50.2% year-on-year for Q3 2025, reaching RMB 15.29 billion, while the number of stores approached 30,000 [2][9][6]. Revenue Performance - The revenue for Q3 2025 was RMB 15.29 billion, a 50.2% increase compared to the same quarter in 2024 [2][10]. - The total revenue for the first three quarters of 2025 reached RMB 36.51 billion, achieving 83.5% of the full-year target of RMB 43.7 billion for 2024 [11][12]. Store Expansion - As of the end of Q3 2025, the total number of stores reached 29,214, with a net increase of 3,008 stores from the previous quarter [6][14]. - The expansion included 2,979 new stores in mainland China and additional stores in Singapore, Malaysia, and the United States [15]. Revenue Structure - Revenue from self-operated stores was RMB 11.08 billion, a year-on-year increase of 47.7%, while revenue from partnership stores was RMB 3.80 billion, up 62.3% [19][20]. - The revenue from fresh-brewed beverages was RMB 10.63 billion, reflecting a 47.5% increase year-on-year [21]. Profitability Challenges - Despite high revenue growth, net profit decreased to RMB 1.28 billion, down 2.7% from RMB 1.31 billion in the same quarter of 2024, resulting in a net profit margin decline from 12.9% to 8.4% [3][24]. - The increase in delivery costs, which surged by 211.4% to RMB 28.89 billion, significantly impacted profitability [35][34]. Market Dynamics - The competitive landscape in the delivery market, driven by aggressive subsidies from platforms like JD and Meituan, has intensified, affecting profit margins [26][39]. - CEO Guo Jinyi noted that while delivery is a key growth driver, it is not the optimal solution for the coffee industry, emphasizing that self-pickup remains central to long-term development [40][41]. Future Outlook - Luckin Coffee is considering a return to the U.S. capital market after exiting due to a financial scandal, with plans for a potential relisting being discussed [42][43]. - The company aims to focus on strategic execution and enhancing brand influence and market competitiveness [45].

Group 1 - The core narrative highlights how the Norwegian salmon industry transformed Japanese eating habits through a robust supply chain, illustrating the power of supply chain capabilities in shaping consumer preferences [1][4] - The current beverage industry is experiencing a similar trend, where companies like Luckin Coffee are redefining consumer expectations and habits through stable, high-quality, and low-cost raw material supply [2][3] Group 2 - The Chinese ready-to-drink beverage market is projected to reach a scale of 627.9 billion yuan in 2024, with a compound annual growth rate of 23% over the past five years [5] - Intense competition has led to a price war, with brands facing challenges due to product innovation stagnation and rising consumer demands for quality and health [7][8] Group 3 - Luckin Coffee has established a global supply chain strategy, creating an "origin cluster" that ensures quality and stable supply of raw materials from regions like Brazil, Ethiopia, and Indonesia [8][14] - The company has secured significant procurement agreements, including a five-year contract for 240,000 tons of coffee from Brazil, positioning itself as a leader in the domestic coffee import market [15] Group 4 - Luckin Coffee's "Origin Festival" campaign emphasizes its supply chain advantages, allowing it to define quality and lead market demand, creating a competitive edge that is difficult for other brands to replicate [11][12] - The company's supply chain strategy includes a positive feedback loop that enhances cost control and market expansion, solidifying its market position [13] Group 5 - The competition in the beverage industry is shifting from merely discovering new ingredients to controlling the supply chain, with companies needing to build efficient and sustainable supply systems to maintain a competitive advantage [26][27] - Luckin Coffee's extensive supply chain network, which spans global agricultural sources, is its true competitive moat, enabling it to navigate market challenges effectively [28][29]

Group 1 - The core brand slogan of Luckin Coffee is "Drink from the Origin," emphasizing the company's focus on strengthening its upstream supply chain for core products [1] - Luckin Coffee has established a global sourcing network for high-quality raw materials, including Arabica coffee beans, coconuts, and jasmine flowers, with origins in Brazil, Ethiopia, Indonesia, and Guangxi [1][2] - The company initiated a "Global Bean Sourcing Program" in 2023 to ensure the quality of coffee beans by visiting major coffee-producing regions [1] Group 2 - In March 2025, Luckin Coffee plans to procure approximately 1 million tons of high-standard Indonesian coconuts over the next five years to support its popular coconut latte series [2] - Luckin Coffee's procurement of Brazilian coffee beans accounts for 60% of Brazil's total coffee exports to China, indicating a significant market presence [2] - The company has launched the "Drink from the Origin Festival" on September 1, featuring a product lineup that includes new offerings like Akesu Apple Latte and popular drinks such as Coconut Latte and Yirgacheffe Americano [3]

Core Insights - Luckin Coffee has launched the "Drink Original Origin Festival," introducing a product matrix focused on original origin ingredients, including new offerings like Aksu Apple Latte and popular drinks such as Coconut Latte and Yirgacheffe Americano [1] - The brand slogan "Drink Original Origin" reflects Luckin's strategy to strengthen its upstream supply chain for core products, establishing a global network of original origin sources [1] Group 1 - Luckin Coffee has developed original origin clusters in Brazil and Ethiopia for coffee, Indonesia for coconuts, and Guangxi for jasmine flowers, securing high-quality raw materials like Arabica coffee beans and coconuts [1][2] - The company initiated a "Global Bean Sourcing Program" in 2023 to ensure the quality of coffee beans by visiting key coffee-producing regions, including Panama, Ethiopia, Indonesia, Yunnan in China, and Brazil [1] - In May 2023, Luckin established an office in Ethiopia, and by November 2024, it signed a five-year memorandum for the procurement of 240,000 tons of coffee beans in Brazil, along with setting up local offices and support centers [1] Group 2 - In non-coffee raw material sourcing, Luckin plans to procure approximately 1 million tons of high-standard Indonesian coconuts over the next five years, enhancing its Coconut Latte product line [2] - The company has created a dedicated jasmine flower production area in Guangxi, overseeing the quality control of jasmine tea from cultivation to harvesting [2] - Luckin's coffee bean procurement from Brazil accounts for 60% of Brazil's total coffee exports to China, and it is a major consumer of lemons from Anju, Sichuan, leading the industry in consumption scale [2]

Group 1 - The Shanghai International Coffee Culture Festival 2025 opened on April 30, themed "Coffee Aroma Gathering, Shanghai Invitation," as part of the 6th Shanghai "Five-Five Shopping Festival" [1] - The event focuses on "coffee + cultural tourism and commerce," promoting consumption and internationalization, engaging multiple market entities across 16 districts and the Lingang New Area [1][3] - Shanghai has 9,115 coffee shops, with the coffee industry in China expected to reach a scale of 313.3 billion yuan in 2024, reflecting an 18.1% growth rate from the previous year [3][5] Group 2 - In 2024, Shanghai's coffee consumption data shows 32.85 million coffee delivery orders, with a diverse range of products reflecting both traditional flavors and urban characteristics [5] - Yunnan coffee has seen significant growth, with transaction volume on platforms like Taobao and Tmall exceeding 417 million yuan in 2024, a 17.3% increase, and is projected to surpass 500 million yuan in 2025 [6][8] - The festival features over 350 booths from quality coffee brands, integrating various activities such as performances, sports, cultural experiences, and food, creating a new consumption scene [9][14] Group 3 - The festival promotes cross-industry collaboration, integrating coffee with culture, sports, and public welfare, enhancing the cultural depth of coffee in Shanghai [31][36] - Major platforms are launching substantial subsidies and promotional activities during the coffee festival, including limited-time offers and special discounts to stimulate consumer engagement [26][28] - The event has evolved from an industry event to a city IP, showcasing Shanghai's coffee culture and its integration with creativity, art, and fashion, contributing to economic growth [38]

以下文章来源于图数室 ，作者图数室 新浪新闻出品《图数室》栏目。 关注我们，用数据读懂热点。 咖啡豆 涨幅超黄金。 作者 | 图数室 来源 | 图数室 （ID： sina-tushushi ） 2025年刚拉开序幕，国际咖啡市场便迎来了一波迅猛的价格飙升。2024年，美国ICE 咖啡期货年内累计涨幅约为70%，甚至超过黄金。 咖啡豆价格的疯涨引发了广泛关注，咖啡的香气依旧浓郁，但价格的苦涩却愈发明显。 咖啡馆的价目表悄然更新，九块九的咖啡曾是打工人的日常标配，如今却显得岌岌可 危。 图数室 . 消费者们发现，手中的那杯咖啡正变得越来越"昂贵"。 咖啡豆价格为何疯涨？涨价的咖啡豆真的会重塑咖啡市场吗？ 01、咖啡豆涨幅超过黄金 2025年刚拉开序幕，国际咖啡市场便迎来了一波迅猛的价格飙升。咖啡的香气依旧浓 郁，但价格的苦涩却愈发明显。 咖啡豆涨价在去年就开始了。 2024年以来，咖啡豆价格一路高走——5月，交割的阿拉比卡咖啡豆期货价格在近期曾 出现显著上涨，一周内飙升12.5%，这是自2021年7月以来最大的当周涨幅，收盘价达 到每磅2.12美元。11月25日，纽约市场上阿拉比卡咖啡期货价格上涨1.54%，达到 ...

Core Viewpoint - The international coffee market is experiencing a significant price surge, with coffee bean prices increasing dramatically, surpassing even gold in percentage growth, leading to concerns about the affordability of coffee for consumers [2][6][8]. Price Surge in Coffee Beans - In 2024, coffee bean prices have risen sharply, with the price of Arabica coffee futures reaching $3.0995 per pound, marking a 70% increase for the year [6][8]. - The C-type coffee futures saw a nearly 90% increase, reaching a high of 429.95 cents per pound, the highest since 1972 [6][8]. Factors Influencing Coffee Prices - The primary driver of the price increase is extreme weather conditions affecting major coffee-producing regions, particularly droughts in Brazil and Vietnam, leading to a significant drop in coffee production [8][9]. - The International Coffee Organization predicts a supply gap of 8.5 million bags for 2025-2026 due to these production challenges, while global coffee market demand continues to grow at a compound annual growth rate (CAGR) of approximately 6% [8][9]. Impact on Coffee Retail Prices - Coffee retail prices are rising, with examples from various brands showing significant price increases for popular coffee drinks [10][12]. - In China, the price of popular coffee drinks has been particularly sensitive, with many consumers accustomed to a price point around 9.9 yuan [10][12]. Cost Structure of Coffee - Despite the rising cost of coffee beans, they constitute a small portion of the overall cost of coffee drinks, with rent and labor being more significant factors [12][19]. - For instance, the cost of coffee beans accounts for less than 4% of the total cost of a cup of coffee at Luckin Coffee, while rent and labor costs are much higher [12][19]. Competitive Landscape - The coffee market is facing intense competition, with brands like Luckin Coffee and Starbucks adjusting their pricing strategies in response to rising costs and competitive pressures [20][21]. - The number of new coffee shop openings has decreased significantly, indicating a challenging environment for coffee retailers [20].